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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Even if your food is incredible, youre not operating in a vacuum.

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MRM Research Roundup: Destination Dining, Voice Commerce, and the Force of Fast Food

Modern Restaurant Management

The report also includes additional key industry insights, including: Delivery sales and transactions increased industry-wide despite economic uncertainty: Kiosk as a channel is up 27 percent YoY and 49 percent since 2020, and mobile is up 21 percent YoY and 368 percent since 2020. billion in 2024 and is anticipated to rise at a CAGR of 3.74

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Decade of Disruption: Restaurant Insiders Dish What’s on the Plate

Modern Restaurant Management

Over the next decade, a generation passionate about health and wellness will demand restaurants be transparent about food from farm to table. Guests will expect to know every aspect of sourcing and meal preparation, which will disrupt traditional back-of-house systems with technology that connects the farm to the food.

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The Digital Revolution, Evolving Consumer Expectations and Other Trends

Modern Restaurant Management

This past year saw the following trends: The Digital Revolution – In 2023, restaurants gravitated towards digitalization, embracing things like online ordering, mobile applications, and digital payment solutions. These innovations were pivotal in safeguarding the safety of customers and foods.

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33 Unique & Fun Food Truck Ideas + Tips For Choosing The Perfect Concept

7 Shifts

It remains difficult to fully staff a restaurant ; making food trucks can be the most logical concept to open in the current economy. Large cities like Portland, Los Angeles, and Austin are best known for their food trucks, but cities of all sizes are seeing more of these concepts pop up. 33 Food Truck Ideas.

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Face Pay Network, Restaurant of the Future and The Main Course

Modern Restaurant Management

This acquisition is a transformative event for FAT Brands in terms of scale and brand awareness. In addition to allowing a safer, hands-free payment method, the system has been shown to make the ordering process quicker and more efficient. US Foods Ghost Kitchens. US Foods Holding Corp. US Foods Holding Corp.

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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.

Marketing 221