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Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority. Technology plays a key role in this, as smartphones serve as an endless stream of information, entertainment and social connection.
Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers. A smooth mobile experience keeps people engaged and leads to more online bookings.
The report also includes additional key industry insights, including: Delivery sales and transactions increased industry-wide despite economic uncertainty: Kiosk as a channel is up 27 percent YoY and 49 percent since 2020, and mobile is up 21 percent YoY and 368 percent since 2020. billion in 2024 and is anticipated to rise at a CAGR of 3.74
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. L&L Hawaiian Barbecue brings a distinct fusion of Asian, Pacific Islander, and American influences to consumers in the continental U.S. As of 2024, over half of U.S.
Ensure it’s easy to navigate and mobile-friendly. Collaborate with Influencers and Food Bloggers Partnering with local influencers and food bloggers can expand your reach. Host Special Events and Theme Nights Organize Live Music or Entertainment Create a lively atmosphere to draw crowds.
Did you know that nearly 90% of people research a restaurant on their mobile phone before ever deciding to visit? You might learn that a segment of your customer list always dines with you for dinner and orders an appetizer. However, the landscape of influencers is shifting towards micro and nano influencers.
Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. Insights from Gen Z data and behavior show that marketing opportunities for this group are far more influencer-driven than Millennials.
In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. According to research, the majority of customers are interested in ordering seasonal items. Influencers can be powerful advocates for restaurants.
billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. No matter the size, a brand always wants to gain more market share in order to secure higher profits. This makes entertaining creative even more important.
We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. You can see which other restaurants they frequent, too, and the types of items they order from those places.
Customers want seamless interactions where their orders are taken correctly the first time. Guests also want to be engaged and well-informed throughout the ordering process. Guests also want to be engaged and well-informed throughout the ordering process. Are orders often inaccurate? What does that mean?
According to Statista , at the start of 2018, there were 86,630 registered/recorded enterprises in the restaurant and mobile foodservice industry in the United Kingdom. Well, just like with organic produce farming, organic online growth is the type of growth that happens without the aid of human-made external influences.
Pizza chains still getting orders via phone 70 percent of the time. People want to know about safety measures in order to know what rules they must follow. Up to date info and employee processes will make the research and dining/ordering experience all the more impressive. Extra side, desert, take-home dressing, etc.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on summer restaurant employment, indecisiveness ordering, online ordering trends, and the world's best cities for food. percent stating these hikes have changed their ordering decisions.
Ordering process 74% of customers won’t hesitate to leave a long queue, and 70% are only willing to wait up to 15 minutes for an item or service. Additionally, digital menus accessible via QR codes provide an interactive way for customers to explore menu options and customize their orders.
Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. Holiday Hangovers : On the days after holidays like St.
Times are even tougher for 64 percent of nonprofits, 50 percent of entertainers/artists, 48 percent of small businesses in the transportation sector, and 43 percent of event planners. 63 percent of consumers say they are more comfortable ordering carryout or delivery than dining inside at a restaurant. In both the U.S.
78 percent of Canadians have ordered delivery within six months prior to the survey. 78 percent of Canadians have ordered delivery within six months prior to the survey. Quebec ordered delivery the most, with 84 percent saying they had ordered within the last six months. Delivering Excellence. ” Supporting Local.
"We have discovered that the value of decreasing food insecurity is more than just giving people food – it involves mobilizing people into a lifestyle of generosity.” " Guests use their cellphones to see all menu items, order and pay. . "While ” Burger Hero. The ONE Group Hospitality, Inc.
With so many amazing new dining and entertainment experiences emerging around the world, it feels good to be a part of that revolution and to bring something unique back to San Diego.” “Mission Bay is the largest man-made aquatic recreation area in the world, entertaining 15 million visitors annually,” says Hunter.
The idea of purchasing Dining Bonds seemed to strike a chord with the public as a way to provide much needed financial support in order to help restaurants stay in business. SevenRooms launched Contactless Order & Pay, streamlining the in-restaurant ordering and payments experience for guests.
“Over the past few years, we’ve focused on becoming a total access brand by growing our delivery business, expanding our online ordering and mobile channels and enhancing the in-store experience by introducing drive-thrus, kiosks and technology-centric solutions for operations,” Bendel said.
These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. For instance, you can make them your freebie whenever a customer orders a single-receipt purchase of $15.
In order to make sure customers remember your restaurant long after they’ve dined with you, it’s important to define your brand identity. and adding a reservation or online ordering widget. In fact, 77% of diners visit a restaurant’s website before they dine at or order out from a venue. Define Your Brand Identity.
As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Your restaurant can be adorned with large and unique posters in order to draw the attention of people passing by. Work with food influencers and marketing services. In-restaurant ideas. Source: [link].
It’s up to bars and restaurants to embrace modern loyalty strategies in order to attract and retain these customers. Here are a few aspects to prioritize in order to attract–and hold–their attention. Mobile-first is a must Mobile access isn’t just a trend for Millennials and Gen Z. It’s a necessity.
This year’s panelists and speakers included influencers from Dig Inn , Bareburger , Toast, Vivino , Sweetgreen , Lettuce Entertain You , Resy , and Chipotle , among many others. How can you, as a restaurateur, achieve this while doing everything else you need to in order to keep a restaurant in business?
TikTok’s Ongoing Popularity & Influence on Diners How are restaurants using TikTok? What helps TikTok stand out among the other social platforms is its strength in being an entertainment platform. TikTok’s Ongoing Popularity & Influence on Diners Over 3 billion people have downloaded TikTok. What is TikTok?
This year’s panelists and speakers included influencers from Dig Inn , Bareburger , Toast, Vivino , Sweetgreen , Lettuce Entertain You , Resy , and Chipotle , among many others. How can you, as a restaurateur, achieve this while doing everything else you need to in order to keep a restaurant in business?
Here's what they found: The average American is ordering 2.4 takeout orders each week – and spending $67 per week. Local and small business support has increased during Covid-19 with 59 percent of Americans ordering more from local restaurants instead of large chains. Entertain Me. Contactless Everything.
When you upload just a photo of your menu, not only will search engines not be able to find it, but it will also be difficult for people to scroll through it on their mobile devices. Online ordering Delivery and takeout have risen since the pandemic. Since 2019, food delivery app installation have increased 39 percent.
Throughout subsequent waves of the pandemic, the reports explored the growth of off-premise strategies including the spike in mobile apps and, more recently, captured softening safety concerns among consumers when they began favoring shorter wait times over safety protocols. Order accuracy and speed top list of what consumers want.
The weakest business categories varied by type and price point, and included stores selling mobile phones, shoes, and appliances. Delivery and To-Go orders are up 14 percent. While the Super Bowl is primed to be a big day for QSRs, it’s also an opportunity for fraudsters to take advantage of the surge in online orders.
COVID-19 triggered an increase in remote, app-based ordering in the US On Premise. More than two thirds (69 percent) of consumers say it is still their preferred method, compared to 9 percent who want to order through their phone. While many younger people have embraced digital order and pay, older ones haven’t.
It also could provide a future outlook for the industry, especially if more states implement stay-at-home orders in response to rising COVID-19 cases. Theme parks and other outdoor entertainments. percent demand decline. Beauty care, SPA, and fitness center. Shopping malls. Getaway/weekend cruises (1-5 days). Night clubs/bars.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features interesting and insightful trends from Upserve, order for pickup guest experience study results, the Fraud Aftershock Index and the importance of foot traffic. Order for Pickup Stats. National Menu Trends. The ‘NOW’ Economy.
In the hospitality industry today, it’s imperative to have up to date technology solutions with features that allow for contact-free planning, ordering, payments and delivery/pick-up. The more seamless this experience is for customers, the more likely they are to order through a venue today and in the future.
Fairs are distinct from markets or festivals, as they don’t divide entertainment and mercantilism. Instead, both are equally prominent, creating an event that revolves around rides, entertainment, commerce, education, and feasting. Mobile POS . Ease of ordering – Press a few buttons, and the customer’s order is placed.
With so many people dining out (or ordering in), this is the perfect holiday to generate more traffic than normal for your restaurant – especially if you follow our 17 Mother’s Day restaurant ideas below. Will you need plenty of servers for dine-in customers, or extra back of house staff to fulfill takeout and delivery orders?
Imagine live entertainment featuring the guests themselves (open mic nights, talent shows) or restaurants offering foods and drinks with unexpected flavors and textures, specifically designed to be enjoyed in the restaurant. Online ordering will continue to have a profound effect on the industry in 2020, but the power dynamics will change.
The 5 trends we have focused on below cover pertinent changes in dining service, payment and ordering options, and customer preferences that operators ought to keep an eye out for while running their restaurants in 2021. How can your restaurant look forward to growth and stability in 2021?
It may turn out to be a good investment, since previous Rewards Network consumer surveys have indicated that people expect to order delivery more in the coming months than previous fall/winter periods. In addition, 44 percent of consumers would order delivery of uncooked meals they finish preparing at home.
Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. Insights from Gen Z data and behavior show that marketing opportunities for this group are far more influencer-driven than Millennials.
Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. Insights from Gen Z data and behavior show that marketing opportunities for this group are far more influencer-driven than Millennials.
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