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2025: The Year of Contradictions in the Restaurant Industry

Modern Restaurant Management

Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority. Technology plays a key role in this, as smartphones serve as an endless stream of information, entertainment and social connection.

2025 322
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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195
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MRM Research Roundup: Destination Dining, Voice Commerce, and the Force of Fast Food

Modern Restaurant Management

The report also includes additional key industry insights, including: Delivery sales and transactions increased industry-wide despite economic uncertainty: Kiosk as a channel is up 27 percent YoY and 49 percent since 2020, and mobile is up 21 percent YoY and 368 percent since 2020. billion in 2024 and is anticipated to rise at a CAGR of 3.74

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. L&L Hawaiian Barbecue brings a distinct fusion of Asian, Pacific Islander, and American influences to consumers in the continental U.S. As of 2024, over half of U.S.

2025 419
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How to Attract More Guests to a Restaurant

The Restaurant Group

Ensure it’s easy to navigate and mobile-friendly. Collaborate with Influencers and Food Bloggers Partnering with local influencers and food bloggers can expand your reach. Host Special Events and Theme Nights Organize Live Music or Entertainment Create a lively atmosphere to draw crowds.

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2025 Digital Marketing Trends Every Restaurant Owner Needs to Know

Restaurant Engine

Did you know that nearly 90% of people research a restaurant on their mobile phone before ever deciding to visit? You might learn that a segment of your customer list always dines with you for dinner and orders an appetizer. However, the landscape of influencers is shifting towards micro and nano influencers.

2025 52
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Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. Insights from Gen Z data and behavior show that marketing opportunities for this group are far more influencer-driven than Millennials.

Marketing 523