Modern Restaurant Management

OCTOBER 16, 2024

Legitimate users might use both their work and personal emails to take advantage of this once, but fraudsters will scale that approach to a whole different level. When done on a large scale, this wastes the platform’s marketing budget and eventually leads them to cut down on promotions, slowing order volumes for restaurants.

Delivery 417

Delivery Food Order Online Ordering Food Supply 417

EATER

OCTOBER 21, 2024

Changing temperatures and weather patterns mean ingredients that were once common are now harder to come by , and sourcing ingredients from sustainable farms can often be more expensive. Customers who are attracted to sustainable eating “come find us because of our sourcing,” he adds, but “there’s only so many places we can communicate that.”

Sustainability 327

Sustainability Sourcing Consumer Goods Seasonal Menu 327

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

ChowNow

FEBRUARY 21, 2025

Thats why the smartest approach is to use these apps as a tool , not your main source of online orders. Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it. Email marketing is another great way to stay top of mind.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 13, 2025

Whether its the inspirational story behind why you started your restaurant, the effort that goes into each and every one of your dishes, or your commitment to standards like only using locally sourced ingredients, your website ensures your unique voice is heard. Your website acts as a central hub for your online presence and marketing.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

Marketing 142

Marketing Email Marketing Social Media SEO 142

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. The key is consistency across all customer touchpoints, from emails and your website to menus, marketing, and signage.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

Modern Restaurant Management

OCTOBER 11, 2022

While digital tools help solve these problems and open up a new world of marketing possibilities, they can also help brands create more personalized experiences, and therefore, a more meaningful relationship with their guests. Increase the efficiency of marketing spend by 10 to 30 percent. Lift revenues by five to 15 percent.

Social Media 542

Social Media Email Marketing Customer Experience Communication 542

7 Shifts

SEPTEMBER 9, 2021

For many business owners, email marketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use email marketing while the small ones should go for other restaurant marketing strategies. Pros of Using Email Marketing.

Email Marketing 195

Email Marketing Marketing Seasonal Menu Coupons 195

Modern Restaurant Management

JULY 11, 2022

In today’s market, it seems that just about every restaurant is hiring. If you’ve done all the work to source, vet, and interview candidates, you want to be able to close the deal and add new employees to your restaurant. Younger workers tend to prefer the convenience of communication via text over phone calls or email.

Hiring 515

Hiring Email Marketing Communication Customer Service 515

Modern Restaurant Management

DECEMBER 5, 2022

Where in the past, owners would have to glean data from disparate sources from multiple vendors, a universal payment solution would collect and consolidate all insights. This would allow owners to cultivate more personal relationships to increase customer loyalty and better market to each individual.

Mobile Ordering 563

Mobile Ordering Loyalty Program Employee Relations Customer Experience 563

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Social Hospitality: Restaurants

SEPTEMBER 27, 2023

The goal of these marketing materials is to form a clear visual identity and convey the desired message to your target audience. These materials can be employed by the brand to add depth and authenticity to websites, social media platforms, email campaigns, press kits, and other marketing endeavors.

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

ChowNow

APRIL 25, 2025

For example, if one of your core values is sustainability, that should show up in your sourcing, packaging, and messaging. Your restaurants brand personality, tone, visualseven your menu itemsshould all be shaped around your ideal target market. Make sure your sourcing, packaging, and promotional materials back that up.

Mobile Ordering 195

Mobile Ordering Social Media Email Marketing Customer Experience 195

Modern Restaurant Management

MARCH 10, 2021

Despite all of the noise surrounding social media marketing, it’s interesting to note that email still leads the field when it comes to effective marketing techniques and knowing how to ensure targeted communication lands is as important as ever. resulting in better targeting and more precision in your marketing materials.

Email Marketing 395

Email Marketing Communication Small Business Customer Service 395

Modern Restaurant Management

MAY 24, 2024

Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. This customer loyalty stays strong, negating the changing market landscape. This kind of repeated business is a source of stable revenue essential for improved financial health.

Loyalty Program 438

Loyalty Program Point of Sale Email Marketing Customer Experience 438

EATER

APRIL 22, 2025

Jesse Sparks Jenn Sit, the executive editor at Clarkson Potter, on what the publisher is looking for A version of this post originally appeared on April 21, 2025, in Eater and Punchs newsletter Pre Shift , a biweekly newsletter for the industry pro that sources first-person accounts from the bar and restaurant world. Where are we going?

Book 208

Book Social Media Email Marketing Influencer 208

ChowNow

APRIL 8, 2021

As a restaurant owner, your menu photos are a powerful marketing tool to attract new customers, increase ticket sizes, and retain guests. They’re ripe for use on social media, within marketing emails, and on your online ordering menu. ” Read the eBook. Plan for the best lighting. Garnish your dishes. Schedule a Demo.

Equipment 370

Equipment Menu Social Media Email Marketing 370

Modern Restaurant Management

SEPTEMBER 26, 2023

is the second-largest online food delivery market​ and generated an estimated $218B in revenue in 2022. And experts predict the market will increase close to $500B by 2027. Additionally, customers should be wary of any unexpected emails or text messages, even if it appears to be from a legitimate source.

Delivery 493

Delivery Food Food Order Consumer Goods 493

ChowNow

MARCH 20, 2025

Without reliable data, these decisions are just educated guesses, and operators are left piecing together reports from multiple sources. Marketing campaigns run, money is spent, and yet its unclear whether those efforts are actually driving more orders or just draining the budget. Is your latest promotion bringing in more customers?

Operations 195

Operations Online Ordering Customer Service Customer Experience 195

ChowNow

JANUARY 23, 2025

Email Send out a weekly email blast telling customers about your upcoming event. Email lists are a powerful marketing tool because they provide a direct customer link that you fully controlno one can take it away from you except the customer, and if used correctly, thatll never happen.

Events 195

Events Seasonal Menu Social Media Customer Experience 195

Modern Restaurant Management

APRIL 9, 2021

Time-to-respond to candidates (via call, SMS text message, email). Food and retail hiring in particular move extremely quickly and the market is competitive. Then you have to add on the time value of each staff member who is involved in sourcing, vetting, engaging, interviewing and hiring candidates.

Hiring 474

Hiring Management Management Retail 474

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. For restaurants, this information could range from cooking, dining, and food preparation tips to local ingredient sourcing guides. Many successful brands take a different approach.

Social Media 508

Social Media Customer Experience Email Marketing Online Ordering 508

ChowNow

FEBRUARY 12, 2021

While your website is the source of truth for information related to your restaurant, customers can also find you on other sites. By claiming a Business Page, you can also take advantage of Nextdoor’s free marketing tools. . This free marketing tool that allows you to communicate and engage with nearby patrons. .

Email Marketing 370

Email Marketing Online Ordering Social Media Customer Service 370

Modern Restaurant Management

AUGUST 31, 2023

Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. You can use an email finder to look for reporters’ or editors’ email addresses. But how can you identify your USP in the first place?

Social Media 385

Social Media Email Marketing Influencer Events 385

Restaurant Business

JUNE 17, 2025

The three-unit chain has two more under construction in the Tampa Bay area, and another five to seven are planned in 2026, reaching the Orlando market. We’re being nimble and changing where we source, while still trying to be as economical and environmentally friendly as we can,” said Wishnow. At Greenlane, there’s no dine-in service.

Fast Casual 162

Fast Casual Leadership Mobile Ordering Casual 162

Modern Restaurant Management

OCTOBER 25, 2022

People – restaurant owners and patrons alike – should apply the same scrutiny to QR codes that they do to unexpected emails, SMS messages, social media messages, etc. What places are considered "safe" places for QR codes? 6, How can restaurants guarantee their clients a QR code is legit?

Online Ordering 474

Online Ordering Website Management Social Media Mobile Ordering 474

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?

Serving 130

Serving Marketing Loyalty Program Social Media 130

EATER

MAY 13, 2025

Theres especially concern over products of single-origin sourcing; single-origin products think vanilla, coffee beans, cinnamon, and spirits such as European wine and Mexican tequila have legally protected designations of origin , making them even more susceptible to price increases due to tariffs. What makes for a great kitchen vacuum?

Point of Sale 196

Point of Sale Pricing Sourcing Consumer Goods 196

Restaurant Business

JUNE 11, 2025

Ads are appealing for delivery apps: They are another source of revenue, and a profitable one at that. In addition to delivery, it now offers software such as online ordering and mobile apps, and will soon add reservations and marketing tools with the pending acquisition of SevenRooms. “At Members help make our journalism possible.

Advertising 228

Advertising Fast Casual Social Media Leadership 228

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

ChowNow

MARCH 14, 2025

Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it. A strong marketing strategywhether through social media, email campaigns , or loyalty programs helps bring in new customers and keep existing ones coming back.

Operations 195

Operations Management Management Front of House 195

7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. Franchisors should also actively source franchisee input on new initiatives and ongoing issues, while franchisees should utilize this privilege and share concerns as they arise.

Franchise 435

Franchise Franchising Email Marketing Communication 435

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 481

2020 Influencer Point of Sale Food Safety 481

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. Ahh…the mission statement. WHAT ARE THE KEY ELEMENTS TO A MISSION STATEMENT: [] What do you believe in?

Customer Service 413

Customer Service Social Media Customer Experience Reference 413

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97