article thumbnail

How to Get Started With Restaurant Email Marketing

Touch Bistro

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

article thumbnail

Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 197
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

8 Tips for Mastering Cost-Free SEO for Restauranteurs

Restaurant365

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Don’t leave it to chance that search engines will automatically return your website when a search is conducted. Use localized keywords in the content on your website pages. Solicit reviews.

SEO 156
article thumbnail

10 Tips for Using Reviews to Boost Your Restaurant’s Online Following

Restaurant Engine

You can do all the marketing in the world. Your happy, satisfied customers are your brand ambassadors and pivotal to your marketing strategy. You can also direct people to your website to see more of your Google reviews. 4: Use Reviews in Your Website Content You already know that the more reviews you have, the better.

article thumbnail

Restaurant Loyalty Program Ideas: How to Start

7 Shifts

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. Instead, customers can get information about promos, discounts and even make a purchase through the loyalty program app or website. There’s no need to punch a physical card or process the receipt.

article thumbnail

How Restaurants Can Protect Their Business and Customers from QR Code Fraud

Modern Restaurant Management

A QR code is really just a different way to distribute a website address. Similar to a traditional phishing scam, in a QR code, a fraudster will trick victims into believing a specially crafted QR code will lead them to a legitimate website or app, but instead it leads them to a site or app that they control.

article thumbnail

Five PR Tips Your Restaurant Should Follow

Modern Restaurant Management

Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. You can use an email finder to look for reporters’ or editors’ email addresses. But how can you identify your USP in the first place?