Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

Restaurant Engine

OCTOBER 11, 2023

You can do all the marketing in the world. Your happy, satisfied customers are your brand ambassadors and pivotal to your marketing strategy. 1: Regularly Share Reviews on Social Media One of the best ways to leverage reviews to boost your online following is to post them regularly on your social media accounts.

Social Media 110

Social Media Email Marketing SEO Website Management 110

SpotOn

MAY 13, 2024

Lean into marketing Summer brings a shift in consumer behavior and preferences. With the help of targeted summer-themed marketing campaigns that feature your restaurant’s summer menu, atmosphere, outdoor seating areas, seasonal events, hours, and/or location, you will be able to attract both loyal guests and new clients.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Modern Restaurant Management

AUGUST 31, 2023

Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. Build and Nurture Relationships with Local Media Local media decide what stories get published. Assist the media in every way you can during the event.

Social Media 130

Social Media Email Marketing Influencer Events 130

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. Let’s take a look at the following marketing tactics that you can use: Social media Social media is undoubtedly a popular platform for promoting your loyalty program.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 11, 2022

While digital tools help solve these problems and open up a new world of marketing possibilities, they can also help brands create more personalized experiences, and therefore, a more meaningful relationship with their guests. In recent years, social media has played a major part in Wawa’s digital growth strategy.

Social Media 212

Social Media Email Marketing Customer Experience Communication 212

Modern Restaurant Management

MAY 24, 2024

Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. This stresses the need for customer retention programs.

Loyalty Program 126

Loyalty Program Point of Sale Email Marketing Customer Experience 126

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. For restaurants, this information could range from cooking, dining, and food preparation tips to local ingredient sourcing guides. Many successful brands take a different approach.

Social Media 199

Social Media Customer Experience Email Marketing Online Ordering 199

The Rail

MARCH 29, 2024

In previous years, word of mouth may have been enough in terms of restaurant marketing. A good restaurant marketing strategy must also leverage public relations (PR). Engage with Local Media The media narrative around your restaurant plays a huge role in PR. You can also use email to promote your brand’s positive image.

Email Marketing 52

Email Marketing Social Media Events Sourcing 52

SpotOn

MARCH 19, 2024

The innovation continues with the company’s release of SpotOn Marketing Assist , its first automated, AI-enabled marketing tool for restaurants.  SpotOn is the first point-of-sale provider to offer an automated restaurant marketing solution for email and social media campaigns.

2024 98

2024 Innovation Email Marketing Point of Sale 98

Buzztime Business

SEPTEMBER 26, 2023

Along the way, we whipped up some graphics you can totally use on Instagram, Facebook, in your emails…anywhere. On social media, you could run a “cutest mutt” contest: ask followers to submit pics of their pooches. Ask people to fill out a form with their first name and email (it’s an awesome way to build your email list).

Bar 157

Bar Social Media Email Marketing Seasonal Menu 157

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing?

Marketing 78

Marketing Email Marketing Social Media SEO 78

Bingage

APRIL 15, 2023

Bringing Influencers marketing for your Ecommerce business on board this traditional word-of-mouth marketing by tapping into a pre-build audience. Whatever route you choose, Whatever channel you choose, you’ll find influencers everywhere, as Influencer marketing is getting bigger and bigger every day.

Influencer 98

Influencer Social Media Marketing Email Marketing 98

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Mastering Social Media: It’s More Than Just Food Pics While showcasing dishes is essential, it’s equally important to: Host interactive polls or quizzes.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

SpotOn

MAY 8, 2024

Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails. So, let’s see what you can do about this, as we explore some transactional email best practices. What are transactional emails? Sometimes this can be a pretty big deal.

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

Clover - Restaurants

MAY 10, 2024

A June 2023 study by PYMNTS found 62% of restaurant consumers use Google to search for restaurants, making it the top online source where people find dining information. Digital marketing efforts like social media, email marketing, pay-per-click advertising, and search engine optimization can help you build a strong presence online.

Marketing 52

Marketing Email Marketing Social Media POS 52

ChowNow

APRIL 8, 2021

As a restaurant owner, your menu photos are a powerful marketing tool to attract new customers, increase ticket sizes, and retain guests. They’re ripe for use on social media, within marketing emails, and on your online ordering menu. ” Read the eBook. Plan for the best lighting. Garnish your dishes.

Equipment 148

Equipment Menu Social Media Email Marketing 148

Restaurant Engine

APRIL 12, 2023

The whole reason you market to your customers and your target audience is to build relationships with them. For example, if your pizza tastes better with locally sourced mozzarella, make sure to share it with your customers in a way that sounds just like your brand. #2: This means responding to both positive and negative comments.

Social Media 106

Social Media Email Marketing Customer Service Leadership 106

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . This is where digital marketing plays a pivotal role in building a solid customer base. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Goliath Consulting

JUNE 8, 2023

Additionally, envision future growth opportunities, innovative menu additions, and effective marketing strategies to maintain a competitive edge. Focus on sourcing fresh, high-quality ingredients and engage the expertise of skilled chefs who can create captivating and innovative dishes.

Dietary Restrictions 78

Dietary Restrictions Email Marketing Social Media Customer Experience 78

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.

Management 398

Management Management Kitchen Safety Front of House 398

Next Restaurants

SEPTEMBER 1, 2020

Marketing for all businesses has become particularly important due to worldwide shutdowns stemming from concerns over economic shutdowns. Several strategies are available to overcome the recession challenge s in conjunction with additional marketing efforts. Digital Marketing Means Lower Costs & Better Returns.

Advertising 125

Advertising Marketing Social Media Email Marketing 125

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Open for Business

APRIL 25, 2023

Earned media value is a critical metric for any restaurant owner looking to understand their total marketing ROI. Earned media—when your restaurant appears on local news or OpenTable puts you on a list of best restaurants—always gives an owner the warm fuzzies but it may be worth more in hard dollars than you realize.

Social Media 78

Social Media SEO Email Marketing Influencer 78

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. It’s an industry that was born from marketing, rather than consumer demand.”

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Modern Restaurant Management

OCTOBER 25, 2022

People – restaurant owners and patrons alike – should apply the same scrutiny to QR codes that they do to unexpected emails, SMS messages, social media messages, etc. What places are considered "safe" places for QR codes? 6, How can restaurants guarantee their clients a QR code is legit?

Online Ordering 186

Online Ordering Website Management Social Media Mobile Ordering 186

Culinary Cues

JUNE 16, 2020

For nearly four decades the job of cook dominated the media and served as a major point of conversation and entertainment for guests of all ages and socio-economic backgrounds. Let’s start with a clean slate and lean back on some old marketing tools: [] BUILD ANTICIPATION. Do it all and do it often. Remind everyone about this.

Social Media 285

Social Media Entertainment Email Marketing Customer Experience 285

The Restaurant Times

DECEMBER 8, 2021

The answer is smart marketing strategies. Marketing has been a central element in helping customers discover the restaurants that offer online food delivery services. 5 Marketing Channels Used By Middle East Restaurateurs. Social Media. Source: ISO 1200 Magazine. Digital Marketing. Newsletters.

Social Media 52

Social Media Marketing Email Marketing Tip Distribution 52

The Restaurant Times

NOVEMBER 17, 2022

The market has changed regarding what people spend their money on in recent years. To have a successful endeavor, however, you must heavily implement extreme and exceptional marketing efforts to start and end your pop-up with a splash. . How To Successfully Do Pop-up Marketing. Start Marketing at Least 7 Months in Advance.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

The Rail

MARCH 27, 2024

A thorough competitor analysis for restaurant businesses may include access to the following data: Operations Menu items and pricing Marketing methods Customer reviews In each area, data can help you to see what’s working for these other businesses that you can learn from. Conclusion Every day is an opportunity to get new insights from data.

Email Marketing 52

Email Marketing Point of Sale 2024 Seasonal Menu 52

Restaurant Engine

FEBRUARY 22, 2023

This is one of the many reasons your website is the centerpiece of your marketing efforts. According to one source, the average website load speed is around 10-15 seconds. Here are a few steps you can take: Maintain your social media presence by bringing in your social media feeds on your website.

Website Management 110

Website Management Social Media SEO Email Marketing 110

The Rail

SEPTEMBER 16, 2022

They can easily get answers to their questions, too, unlike if they sent their customer queries via email. Apart from your website, they should be found in your marketing emails and even on social media. Tap into Social Media Another tool in your online customer service arsenal is social media.

Customer Service 52

Customer Service Social Media Email Marketing Reservations 52

Open for Business

JANUARY 28, 2024

Food trucks have been a source of growing interest for the food and restaurant industry, and for good reason. On the flip side, many successful restaurant groups are now looking at food trucks as opportunities to more successfully service their internal catering needs and serve as a marketing vehicle for their restaurants.

Food Truck 78

Food Truck Food Social Media Mobile Ordering 78

7 Shifts

MAY 1, 2020

Marketing: Consider posting DIY videos on how to assemble & prepare your meal kits, and be sure to attach a link for diners to order their own! Consider having diners call or email to make orders in advance rather than pay exorbitant commission fees through third-party platforms. How are you marketing your business during COVID-19?

FOH 364

FOH Online Ordering Delivery Food Supply 364

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. But they can also generate excitement on social media and create buzz about your restaurant.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Social Hospitality

OCTOBER 28, 2020

Market trends, industry-specific waves, and recognizing emerging customer behavior patterns are all relevant. By doing so, you can elevate customer service on your website, social media, through email exchanges, and on the premises. Customers are now accustomed to a new level of customer care.

Hospitality 195

Hospitality Hotels Customer Service Customer Experience 195

Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

2024 212

2024 Loyalty Program Cash Management Customer Experience 212