Modern Restaurant Management

MAY 19, 2020

A standard email outlining how your restaurant is dealing with coronavirus isn’t going to cut it. How you communicate this in your marketing will depend completely on your restaurant brand. To be clear: it’s not about a memo or an email blast, it’s about how you will make people feel at every point of interaction.

Guest Recovery 474

Guest Recovery Kitchen Safety Food Safety Email Marketing 474

7 Shifts

SEPTEMBER 9, 2021

For many business owners, email marketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use email marketing while the small ones should go for other restaurant marketing strategies. Pros of Using Email Marketing.

Email Marketing 195

Email Marketing Marketing Seasonal Menu Coupons 195

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. It will be who you are. [] It must be the reference for your decision making. Ahh…the mission statement.

Customer Service 413

Customer Service Social Media Customer Experience Reference 413

Harbor Touch

MARCH 18, 2025

Check references carefully and run quick trials. If shrimp sits unused, swap it for wings or a seasonal special. Weve seen a diner lose regulars after a sold-out weekend special. Financial and Marketing Strategies 7. Trim staff there and push a special to lure diners. You need players who thrive under pressure.

Management 148

Management Management Seasonal Menu Cash Management 148

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. Example: Quizno’s In 2009, Quizno’s decided to go head-to-head with Subway’s “Five Dollar Footlong” special, offering coupons to patrons for a free sandwich. However, with the highs usually come the lows.

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Franchise Franchising Email Marketing Communication 435

7 Shifts

DECEMBER 17, 2020

Customer retention refers to a restaurant’s ability to retain, or keep, the existing customers that it has. Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. What is customer retention?

Loyalty Program 370

Loyalty Program Social Media Customer Service Email Marketing 370

Goliath Consulting

SEPTEMBER 14, 2020

The franchisor already went through the pains of trial and error and the expense of branding, marketing and putting systems in place,” says Daskowski (4). References: [link] [link] [link] [link] [link] Lobdell, Jackie. The latter is riskier and requires the owner to build the foundations from the ground up. 2020, September 11).

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Franchise Franchising 2021 Fast Casual 393

The Restaurant Group

MAY 17, 2025

A restaurant referral program is a straightforward marketing strategy designed to reward current guests when they recommend your restaurant to their friends or family. When the referred guest visits your restaurant, both the referrer and the new guest typically receive diner incentives or loyalty rewards.

Loyalty Program 78

Loyalty Program Social Media Customer Experience Email Marketing 78

Modern Restaurant Management

OCTOBER 21, 2019

A recent study found that 60 percent of consumers prefer to pick up the phone to get in touch with local businesses instead of emailing them or contacting them via social media. Not so fast. This reduces the number of repetitive inbound calls and frees up time for employees to focus on other tasks.

Customer Experience 299

Customer Experience Online Ordering Customer Service Reservations 299

Lavu

APRIL 17, 2025

Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Here’s how: What is POS Data?

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POS Loyalty Program Marketing Point of Sale 78

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Goliath Consulting

AUGUST 16, 2023

But with the emergence of a new platform, referred to as ‘X’ for now, what does the future look like for social media and restaurants? Those 280-character snippets allowed businesses to create a buzz about daily specials, share customer testimonials, and address feedback almost instantly. Let’s dive in.

Social Media 195

Social Media Email Marketing Customer Experience Innovation 195

7 Shifts

MARCH 16, 2022

Take note of employees who demonstrate initiative, integrity, or management potential and present them with special projects, training responsibilities, and other developmental opportunities. The winning submission becomes a special for the month that guests can order, with credit given to their inventors. It's a win-win-win.

Front of House 370

Front of House Back of House Communication Customer Service 370

Social Hospitality: Restaurants

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Modern Restaurant Management

MAY 27, 2020

Aramark examined front and back of house processes to establish tailored playbooks for all of its businesses and market segments, leveraging innovative solutions, new service methods, and rigorous safety protocols. Installing self-serve micro markets and pop-up groceries. Expanded service offerings to best meet consumer needs.

Food Safety 441

Food Safety Kitchen Safety Mobile Ordering Guest Recovery 441

Bevology

OCTOBER 11, 2021

The Forum also gives wine professionals the opportunity to learn about the benefits of the Clubhouse app for creating new wine communities and accessing new markets. Special discounts are also available for Vinitaly exhibitors, producers, and partners of OperaWine and 5StarWines & Wine Without Walls, as well as students.

Seminar 179

Seminar Social Media Workshop 2021 179

Open for Business

AUGUST 10, 2023

Think about the roles and responsibilities needed—everything from line cooks and dishwashers to servers and marketing. Your business may need specialized roles like a sommelier, reservationist, or private events manager. Post job openings on your website, in your email newsletter, on job boards, and on social media.

Hiring 167

Hiring Recruiting Reference Website Management 167

EATER

JANUARY 12, 2022

That such a perfect creation came from Fixer Upper ’s Joanna Gaines — Waco’s Shiplap Queen and co-creator of Silos at Magnolia Market ( more popular with tourists in Texas than the Alamo ) — had me shaken and skeptical. Moskin responded to my questions via email, and chalked the whole thing up to semantics.

Definition 331

Definition Bar 2021 Take-out 331

Bingage

FEBRUARY 9, 2023

In this competitive world, Restaurant Marketing requires every single person’s guest data, marketing automation, and many more that we will discuss in this blog. Hyper Personalised Marketing 2.0 Personalization refers to communicating with customers at every touchpoint. It has billions of users worldwide.

Customer Experience 98

Customer Experience 2023 Loyalty Program Email Marketing 98

Goliath Consulting

SEPTEMBER 15, 2019

With demand ever increasing, more restaurants are opening their doors on Thanksgiving Day to serve special holiday meals for their customers. Even a few Michelin-star establishments such as Eleven Madison Park in NYC and Acadia in Chicago will be open (full list in the reference). Reference: [link].

2011 150

2011 Consumer Goods Email Marketing Reference 150

The Restaurant Times

AUGUST 29, 2020

One of the biggest challenges restaurateurs are facing today is marketing during the reopening. In this article, we will uncover some effective restaurant marketing tactics to market your restaurant during the reopening phase. . How To Market Your Restaurant During Reopening. Communicate About Your Restaurant Reopening.

Marketing 105

Marketing Social Media Email Marketing Food Safety 105

Restaurant Engine

MAY 14, 2025

With a well-crafted strategy, you can market to your customers on an ongoing basis as well, strengthening the customer relationship. They are more likely to refer others to your restaurant. Step #1: Set Goals Like all marketing, your successful loyalty program starts with a clear objective. Market to your customers.

Loyalty Program 52

Loyalty Program Website Management Point of Sale Customer Experience 52

Modern Restaurant Management

JUNE 28, 2024

. “Both full-service and fast food restaurant customers are skewing a bit more toward higher income levels and college graduates,” says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. Doggy bags are back in vogue!

2024 294

2024 Mobile Ordering White Paper Customer Service 294

Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? That is where a restaurant loyalty program plays a crucial role.

Loyalty Program 104

Loyalty Program 2024 Email Marketing Customer Experience 104

EATER

JUNE 24, 2021

Uber Eats often markets itself as promoting LGBTQ inclusion; it’s made splashy commercials with nonbinary Queer Eye star Jonathan Van Ness and tweeted macaron-and-cotton candy trans flags for Pride Month. Those requests “will be handled by a specialized Driver Inclusion team,” the spokesperson said.

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License Food Safety Delivery Insurance 246

Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? That is where a restaurant loyalty program plays a crucial role.

Loyalty Program 105

Loyalty Program 2024 Email Marketing Customer Experience 105

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

EATER

JULY 27, 2023

Gradually, I started spending a lot more time looking for writers and stories — a mix of writing, assigning, and editing — and also collaborating with our sales and marketing team. Life lesson: Don’t migrate your team’s email while Mercury is in retrograde!) The brand suffered and started to feel diluted, less special.

Food 246

Food Magazine Point of Sale Small Business 246

Bingage

JANUARY 29, 2021

Sharing some useful tips to increase your restaurant sales in 2021 – Latest Read: Digital Marketing Tactics for Online Delivery Restaurants. Increase sales through automated SMS marketing. SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, retain them. How does it work?

2021 98

2021 Email Marketing Demo Loyalty Program 98

Bingage

MARCH 18, 2023

Maybe the quality of the product is good, maybe the prices are reasonable, maybe the shipping is quick and seamless, better customer experience or the brand sends you super personalized discounts and offers that make you feel special and a strong bond between you and the brand. Did you know?

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

Restaurant Engine

MARCH 10, 2021

One option that hits both of those marketing goals is the restaurant coupon. You can offer these coupons on your website, through your email marketing, through your SMS marketing, and on your social media platforms. Email Your Coupons. It doesn’t cost much to send coupons out through your email marketing system.

Coupons 80

Coupons Email Marketing Social Media Website Management 80

EATER

OCTOBER 19, 2023

Ansel announced the one-weekend-only special on September 20, the day before its limited drop, in an Instagram post marked #ad. In the words of the paint company’s “director of color marketing,” it represents “ the gentle forward momentum in all of our lives.” He won’t use it at all. They’re simply not her primary target.

Email Marketing 340

Email Marketing Seasonal Menu 2011 Book 340

The Restaurant Coach University

MARCH 2, 2017

Yes, and it’s a big thing in marketing that we often talk about: psychographics vs. demographics. Demographics refer to your age, if you’re classified as a millennial because of your birth date or something like that. I think in today’s market, that means it’s got to be mobile. They bounce around.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Indoor Media

AUGUST 5, 2020

A well-thought-out domain name is critical to your marketing and advertising. If you’re running any specials, it would be good to mention them here. You can search for a freelance designer through sites like 99 Designs or Upwork , but be sure to ask for references and a portfolio. Specials or Coupons. Email Signatures.

SEO 117

SEO Website Management Customer Service Advertising 117

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77