article thumbnail

How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221
article thumbnail

Psychology of Bar Sales: Use POS Data to Decode Customer Preferences and Boost Revenue

Mad Mobile

Fortunately, modern bar POS systems can help you make it all happen. If you’re struggling to understand the psychology behind your customers’ decisions, your bar’s POS data could hold the key to success. Data points to mine Bar POS data can offer insights into the psychology behind your customers’ decisions and preferences.

POS 45
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Seven Traits of Successful Restaurant Owners and Managers

7 Shifts

Also, consider investing in a new POS system. Today your POS system can process credit cards, track sales, simplify bookkeeping, and much more. A POS system can save restaurant owners time and money while increasing their efficiency and effectiveness. POS systems offer more accurate sales reporting and shorter transaction times.

article thumbnail

How to Choose a Bar POS System

Mad Mobile

A good POS system can help you keep your customers and employees happy with speedy, accurate service. While legacy POS systems are clunky and expensive to maintain, new cloud-based systems are flexible and easy to customize. In the cloud-based POS space, systems are designed for every type of restaurant and bar.

POS 40
article thumbnail

5 Ways to Get Your Restaurant Summer Ready

SpotOn

Lean into marketing Summer brings a shift in consumer behavior and preferences. With the help of targeted summer-themed marketing campaigns that feature your restaurant’s summer menu, atmosphere, outdoor seating areas, seasonal events, hours, and/or location, you will be able to attract both loyal guests and new clients.

article thumbnail

Simple Customer Retention Strategy for Restaurants

7 Shifts

trying to put new people in seats, a customer retention strategy seeks to spend time bringing existing customers back. Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. You have to earn it!

article thumbnail

The ultimate guide to restaurant technology for restaurant owners

Open for Business

Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. Use pre-shift reporting and digest emails, filled with important information about guests and reservations for the upcoming shift to prepare for the night or afternoon ahead. POS system. Pre-shift reporting. Digital waitlist.