7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Open for Business

MAY 4, 2023

Keeping your online presence up to date, cutting wait times, and highlighting your value all make for a dining experience that feels good to guests and keeps them coming back—no matter what’s happening in the economy. Your front-of-house team is your restaurant’s point of contact with guests once they walk in the door.

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

Apicbase

FEBRUARY 29, 2024

71% of restaurant customers prefer to order food delivery directly from the restaurant rather than using third-party apps. 85% of operators use POS data to engage with customers via text or email, while 60% use it for their loyalty programs. The global foodservice market size reached $2,989.5 Let’s dig in. billion by 2030.

2024 52

2024 Operations 2023 Loyalty Program 52

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Touch Bistro

APRIL 27, 2021

The best restaurant websites all have one thing in common: they make it incredibly easy for online visitors to find what they’re looking for. This is crucial because 77% of diners report visiting a restaurant’s website before they dine in or order takeout or delivery from an establishment. Elements of Great Restaurant Websites.

Design 92

Design 2021 Online Ordering Website Management 92

Next Restaurants

MARCH 8, 2022

These signs are great for attracting the attention of passersby, but you can take it even further and amplify their marketing power by using your restaurant chalkboard signs as a form of social media marketing. Chalkboard marketing is a cost-effective way to energize your advertising. By Ron Stefanski, Contributor.

Social Media 122

Social Media Seasonal Menu Email Marketing Online Ordering 122

Restaurant365

JULY 24, 2020

Shelter-in-place orders, dine-in restrictions and diners’ hesitation to eat out have combined to prompt restaurants to shift their focus to takeout and delivery. Sometimes called a virtual restaurant, virtual kitchen or cloud kitchen, a ghost kitchen is a food-service business that serves customers exclusively through online orders.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

Open for Business

JULY 7, 2023

Quick links The pandemic’s impact on what hospitality means The hospitality value proposition Hospitality, online Technology and hospitality Personalized hospitality Training for good hospitality Diversity and hospitality Sustainability, ethical practices, and hospitality What role do guests play? In the hotel industry, it means one thing.

Hospitality 78

Hospitality 2023 Front of House Social Media 78

Apicbase

MARCH 28, 2024

The F&B director works with the order forms, the COO analyses the profit and loss statements, the inventory manager checks the stock counts, the executive chef works in the recipes database and so on. Recipes – Your Core Data Set The back of house or production side of a food business is notoriously hard to manage.

Management 52

Management Management Point of Sale Kitchen Safety 52

Open for Business

MARCH 1, 2023

Chef, server, and bartender barely scratch the surface of all the work that happens in front and back of house. It can be a helpful jumping off point, but be sure to search online and ask around to learn what the going rate for each role is in your area. Restaurant jobs include many more than the obvious few that spring to mind.

Fast Casual 78

Fast Casual Cash Management Front of House Fine Dining 78

Touch Bistro

MAY 26, 2021

You can expect more reservations, more takeout and delivery orders, and larger check sizes. . And even in the thick of COVID-19, restaurants still saw a spike in Father’s Day traffic in 2020 and DoorDash reports that Father’s Day was the seventh busiest holiday of 2020 for delivery orders. That’s where your restaurant comes in.

Specials 97

Specials 2021 Seasonal Menu Outdoor 97

Mad Mobile

MARCH 8, 2024

In the Mobile POS Payments market, the number of users is expected to amount to 101.10m users by 2028. Giving your servers access to iPad-based ordering systems is one of the most effective ways to streamline workflows on the floor. Your team needs to have a clear view of orders coming in so they can fulfill them accurately.

POS 40

POS 2024 Mobile Ordering Loyalty Program 40

Apicbase

NOVEMBER 16, 2023

Adopting online ordering systems and a new mobile app. Utilising tech for better decision-making in menu development and marketing strategies. He emphasises the role of online ordering systems in this. “We’re on the verge of launching a new mobile app focusing on order-to-table service.

Franchise 52

Franchise Franchising 2008 Mobile Ordering 52

Apicbase

NOVEMBER 16, 2023

Adopting online ordering systems and a new mobile app. Utilising tech for better decision-making in menu development and marketing strategies. He emphasises the role of online ordering systems in this. “We’re on the verge of launching a new mobile app focusing on order-to-table service.

Franchise 52

Franchise Franchising 2008 Mobile Ordering 52

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Lavu

MARCH 11, 2020

The restaurant industry has been evolving consistently over the years. From the introduction of point of sale (POS) systems to accounting systems, technology is changing the ways restaurants operate today. Some of the practices that used to be acceptable a few years ago are no longer the norm. . You may also be unsure where to start.

Management 78

Management Management Cash Management Mobile Ordering 78

Touch Bistro

MARCH 30, 2021

With so many people dining out (or ordering in), this is the perfect holiday to generate more traffic than normal for your restaurant – especially if you follow our 17 Mother’s Day restaurant ideas below. If you have a full marketing plan , you may already have some ideas of what to do and how to execute them. Don’t worry.

2021 79

2021 Email Marketing Social Media Seasonal Menu 79

Open for Business

OCTOBER 12, 2022

Marketing a menu. You can use a QR code to connect guests to every menu and drive traffic to your website for future reservations. Whether you opt for a physical or digital menu in-house, you’ll want to create a digital menu for your website. Selecting menu items. Choosing the menu size. Organizing the menu. Additional menus.

Menu 78

Menu Dietary Restrictions Seasonal Menu Design 78

Apicbase

FEBRUARY 8, 2024

From the bustling kitchen to the welcoming front-of-house, this discipline centres on: streamlining processes, enhancing efficiency, and ultimately delivering a seamless dining experience. What Is Restaurant Operations Management? Efficiently run a restaurant, craft seamless experiences, and watch growth unfold.

Definition 52

Definition Operations Management Management 52

Black Box Intelligence

DECEMBER 10, 2021

Contactless payments and ordering, tap and pay and QR codes are now commonplace in restaurants. Efficiency is paramount in ghost kitchens and specialized robots are being used to run orders and perform cooking tasks. And it’s an important aspect of the company’s strategy to address staffing challenges. Get weekly updates. QR menus.

Technology 52

Technology Online Ordering Point of Sale Kitchen Safety 52

Apicbase

FEBRUARY 8, 2024

From the bustling kitchen to the welcoming front-of-house, this discipline centres on: streamlining processes, enhancing efficiency, and ultimately delivering a seamless dining experience. What Is Restaurant Operations Management? First, let’s look at the definition of restaurant operations management.

Definition 52

Definition Operations Management Management 52

Touch Bistro

MAY 31, 2021

A restaurant customer relationship management system is software that restaurants use to gather data about their customers for the purpose of providing personalized service and sending targeted marketing offers. Interaction history : A log of the customer’s orders, reservations, and interactions with promotions. What Is a CRM?

Loyalty Program 52

Loyalty Program Dietary Restrictions Customer Experience Customer Service 52

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

Operations 367

Operations Management Management Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

Operations 352

Operations Management Management Mobile Ordering 352

Touch Bistro

APRIL 18, 2021

A 2020 survey by the online publication Slate found that 36% of respondents said they would eat at a restaurant outdoors, while only 15% said they would eat at a restaurant indoors with reduced seating. While there are many benefits to outdoor dining , keep in mind that you’ll need a permit or license in order to operate a restaurant patio.

Outdoor 52

Outdoor Kitchen Safety Food Safety Seating 52

7 Shifts

FEBRUARY 7, 2024

Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning. Better team communication: Say goodbye to endless text threads, email chains, and whatever other inefficient methods your team uses to negotiate schedules.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

7 Shifts

MARCH 10, 2022

Reservation software keeps your hosts organized, review sites provide you with actionable feedback on your performance, and staff management software keeps your team in sync with auto scheduling. The team communication tool from 7shifts solves for the ranging conversations, text threads, and email chains that seem to go nowhere.

Management 195

Management Management Operations Point of Sale 195

Notch

JANUARY 23, 2019

As an owner-operator, your restaurant likely sits at the center of your life. It's not only your business and your livelihood— it's also your dream. Unfortunately, if your restaurant is typical, your profit margins are exceedingly narrow. According to a recent Forbes article , sit-down restaurants make a profit of about 6%. So, why do it?

Email Marketing 72

Email Marketing Merchandise Website Management Point of Sale 72

EATER

SEPTEMBER 10, 2020

Food shows are the only way we can really get our product in front of our customers and get new accounts,” he says. “We After the pandemic began, they shifted production from gallon bags to jars, and set their website up for online sales. Bhalla has no backup plan and no clear path forward. That’s all we think about,” says Bhalla.

Food 74

Food Catering Small Business Retail 74

Notch

JANUARY 23, 2019

As an owner-operator, your restaurant likely sits at the center of your life. It's not only your business and your livelihood— it's also your dream. Unfortunately, if your restaurant is typical, your profit margins are exceedingly narrow. According to a recent Forbes article , sit-down restaurants make a profit of about 6%. So, why do it?

Email Marketing 52

Email Marketing Merchandise Website Management Point of Sale 52

Modern Restaurant Management

NOVEMBER 19, 2020

“As a cooperative, Ocean Spray farmers know the importance of building and feeding communities, and share these values with local independent restaurants,” said Chris O’Connor, Vice President of Marketing at Ocean Spray. Supporting Independents. Ocean Spray Cranberries, Inc.

Mobile Ordering 147

Mobile Ordering Kitchen Safety Online Ordering Coaching 147

Modern Restaurant Management

OCTOBER 29, 2020

This edition of MRM News Bites features tech companies winning funding, AI in the kitchen, DoorDash invests in brick and mortar and the gamification of food ordering. The funding will be used to help more restaurants transition to online ordering during the COVID-19 pandemic and beyond.

Online Ordering 143

Online Ordering Customer Service Seasonal Menu Food Order 143

Modern Restaurant Management

SEPTEMBER 14, 2021

She moved to information technology in 1994 where she was instrumental in putting in the first network and email system for SBCI. New & Notable spotlights the latest news restaurateurs need to know. TEAM Schostak Family Celebrates Anniversary and Employees. Cynthia (Cyndi) Barnes: Director of Accounting | 35 years.

Food 173

Food Tip Distribution Guest Recovery Food Safety 173

Modern Restaurant Management

MAY 12, 2020

The idea of purchasing Dining Bonds seemed to strike a chord with the public as a way to provide much needed financial support in order to help restaurants stay in business. In this edition of MRM News Bites, read about efforts to help the restaurant industry and heroes as well as "new normal" restaurant technology and products.

Mobile Ordering 150

Mobile Ordering Online Ordering Food Order Recycling 150

Modern Restaurant Management

OCTOBER 8, 2020

Flippy ROAR hits the market with advanced cooking capabilities to quickly learn menu items, allowing operators to appeal to new customers and retain eaters with consistently cooked options. This edition of MRM News Bites features a lot of technology and robotic news, virtual food halls and healthy kid menus. Flippy ROAR for Sale.

Kitchen Safety 154

Kitchen Safety Online Ordering Food Safety Point of Sale 154

EATER

MAY 29, 2020

Meanwhile Tock, a reservations platform that should be in deep trouble as bookings for dine-in experiences go to zero, just raised $10 million. I saw their reservations go from 96% occupancy to zero. I brought in, we have about 22 front of house and back of house managers across the group in Chicago.

Back of House 68

Back of House Kitchen Safety Email Marketing Food Safety 68