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Menu Prices Are Rising, But Loyalty Programs Can Help Restaurants Stay Ahead

Modern Restaurant Management

Rewards for Loyalty. Many restaurants woo diners by offering them incentives in the form of rewards for their loyalty. In the survey cited above, 69 percent of respondents said loyalty programs incentivize them to frequent a restaurant more often. It’s a strategy that seems to be paying off.

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Don’t Let Your Loyalty Program Go Stale – Putting CX Center Table

Modern Restaurant Management

Here’s how loyalty programs often pan out: A customer downloads the app. Although the average consumer belongs to 15 or so loyalty programs, they use fewer than seven. So how can you make your loyalty program stand out instead of going stale? Does that sound familiar?

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Beyond the Menu: Maximizing the Use of QR Codes

Modern Restaurant Management

Too often, what customers found was a clunky experience marked by poor scanning results, slow click-throughs and the need to download third-party apps just to engage with the expected content. McDonald's started incorporating QR codes across their mobile apps and throughout their brand loyalty programs.

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Technology Can Help Restaurants During ‘The Great Resignation’

Modern Restaurant Management

At Tocaya, each table is outfitted with a QR code and table identifier for guests to place instant orders on their own personal devices, without the need to download an app, and the food is delivered directly to the corresponding table. Integrating loyalty program or CRM so guests are incentivized to seek out and use these channels.

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Three Ways Restaurants Can Win at Food Delivery

Modern Restaurant Management

Loyalty Rewards. Most QSRs have a loyalty rewards program, so promotions for those programs is key to a program’s success. As noted in the MRM research roundup mentioned earlier, 39 percent of respondents report they download an app for a loyalty program because of a deal or a promotion.

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Digital Dining: What Restaurants Need to Know Now

Modern Restaurant Management

Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. Just 20 percent of non-frequent users downloaded at least two restaurant apps. Unsurprisingly, Gen Zers were the most likely to download in 2023 – 45 percent have more apps now than in 2022.

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Three Ways Technology Can Help Restaurants Navigate the Challenges of Inflation

Modern Restaurant Management

Put Loyalty Rewards Into Customers’ Hands with a Branded Mobile App. Another way to increase the value of customers’ dining experience and increase return visits is to provide loyalty rewards with a custom, restaurant-branded mobile application. Consider Expanding Delivery Options in Your Market.