The Rail

MARCH 7, 2023

By Sarah Jarosz, Contributor Social media has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, social media can be a powerful tool to help you attract new customers and build brand awareness.

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ChowNow

JUNE 12, 2025

The real wins come from small, smart shifts; things like improving your online ordering system, highlighting your most profitable dishes, and giving existing customers more reasons to come back. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.

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Modern Restaurant Management

MAY 30, 2025

In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience. The data revealed that 60 percent of consumers surveyed prefer human staff versus AI-managed customer support, despite the potential for increased service efficiency.

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Modern Restaurant Management

MARCH 3, 2025

Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your social media. Nuance also extends to the service.

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ChowNow

APRIL 4, 2025

Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media. Thats why its important to get proactive and make it super easy for your happy customers to speak up about their experience. Start by verifying your business listing on major review sites.

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Modern Restaurant Management

APRIL 30, 2021

The pandemic has ravaged many businesses in the country and few industries were hit as hard as the restaurant industry. Consumers and customers have changed their behavior due to the events of the previous year. Consumers and customers have changed their behavior due to the events of the previous year.

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ChowNow

JUNE 6, 2025

That’s a significant amount of lost business tied to something you can improve on your own, but the problem is that most operators have no idea where to begin fixing the issue. This could mean searching Google Maps, scrolling through social media platforms, or reading online reviews.

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Modern Restaurant Management

NOVEMBER 27, 2019

Restaurateurs, if you are reading this article, it means that you are either sold to the idea of social media marketing or are already incorporating social media in your marketing strategy. The right metrics should answer the following questions: Is your restaurant’s social media platform reaching the right people?

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Modern Restaurant Management

MAY 22, 2025

In the food service industry, branded apparel is a critical extension of your business's identity. The uniforms worn by staff, from kitchen to counter, represent your brand in every customer interaction, making apparel a strategic business decision rather than merely an operational requirement.

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7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. If your website isn’t optimized for mobile, you could be losing out on potential customers.

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Modern Restaurant Management

JANUARY 10, 2023

Seventy-eight percent of small businesses that run ads on TikTok have already realized a positive ROI–the majority within just six months. And only 18 percent of businesses not currently using it say they have concerns over its data practices. according to Capterra’s TikTok Marketing Survey.

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Goliath Consulting

APRIL 18, 2025

Hospitality vs. Service Though often used interchangeably, hospitality and service arent the same. Service is about accuracy and efficiencytaking an order, delivering food, clearing a table. In a world of automation and fast-paced service, hospitality remains your restaurants most humanand most powerfulasset.

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Modern Restaurant Management

MARCH 25, 2022

As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu.

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ChowNow

FEBRUARY 12, 2025

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.

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ChowNow

MARCH 21, 2025

On the other hand, when you know exactly who your ideal customers are, you can craft an experience that resonates with customers on a deeper, emotional level, creating a connection that will keep them coming back for years. In this article, you will learn: How to define your restaurants target market to guide your business decisions.

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Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. Here are their insights. That tables are too close.

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ChowNow

JANUARY 23, 2025

Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Thats huge! All you have to do is keep them happy. And when you do?

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Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. Here’s a quick checklist to help you make safe choices while ensuring business continuity: Redesign Your Offerings. Offer Safe and Contact-Free Services.

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Social Media Food Safety Cash Management Kitchen Safety 539

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. 72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. Go to the Google Business page and claim your restaurant.

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ChowNow

FEBRUARY 21, 2025

Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests.

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Modern Restaurant Management

NOVEMBER 19, 2021

However, taking steps to increase your loyal customer base will ensure your restaurant flourishes during this difficult season. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers. Create a Customer Loyalty Program. Social Media Contests. Host Fun Events.

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ChowNow

APRIL 11, 2025

In this article, youll learn: How online reviews shape restaurant discovery and customer decision-making Why positive reviews lead to higher revenue and stronger customer loyalty How to make them work in your favor, even when the feedback isnt perfect Lets dig into why online reviews matter more than everand how they can help your restaurant grow.

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7 Shifts

JULY 20, 2024

With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use social media to drive more traffic to your establishment, in-person and digitally.

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Modern Restaurant Management

MAY 9, 2025

These small, unassuming eateries—often with fewer than 20 tables—have long been celebrated for their cozy charm, unpretentious cuisine, and a welcoming spirit that turns every meal into a moment of connection. Small dining rooms feature dim lighting, vintage decor, and closely spaced seating that fosters conversation.

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Modern Restaurant Management

FEBRUARY 18, 2020

This new year is a perfect time to begin shaping a long-term vision and identifying opportunities for growing your restaurant or food services business over the next ten years. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

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Modern Restaurant Management

JUNE 24, 2021

Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. However, having a strategic and effective digital marketing plan in place allows local restaurants to attract new customers and retain the ones they already have. Can customers find you?

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Marketing Social Media Mobile Ordering Website Management 508

Goliath Consulting

DECEMBER 7, 2021

Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure.

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Modern Restaurant Management

NOVEMBER 25, 2019

Ignoring the Power of Social Media. When you refuse to promote your business with social media marketing, you're missing out on the significant impact that this can have for your restaurant. With the right kind of social media marketing, your restaurant can start to build a customer base through word of mouth.

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Modern Restaurant Management

AUGUST 19, 2022

Many people make the mistaken assumption that franchises are not local businesses. Small businesses are the backbone of communities across the country. Unfortunately, many people do not equate a franchise with a locally owned business. Franchises make up a large portion of businesses in the U.S.

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Modern Restaurant Management

DECEMBER 31, 2024

Check out some of the insights driven by the social response below: Gen Z says ranch is overrated, but there’s a catch. TikTok-To-Table : As soon as August arrived, so did a wave of consumer obsession for social media’s viral “Cucumber Salad” trend.

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Modern Restaurant Management

JANUARY 27, 2021

Most modern POS services make it easy to set up an online ordering form that integrates with the rest of your operations. But how do you let customers know to bypass the delivery apps and order direct? When customers visit your website, greet them with a large popup modal encouraging them to skip the delivery apps. Popup Modal.

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Modern Restaurant Management

AUGUST 24, 2022

There is a myth surrounding traditional outsourcing models amongst small businesses, such as in the restaurant industry, that they are too small to take advantage of the global talent market. It’s an excellent way to improve business processes, reduce cost structure, and make your restaurant business more productive.

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Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. Creating Digital Customer Experiences: Three Best Practices. This isn’t just about ensuring a website looks nice.

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Modern Restaurant Management

AUGUST 8, 2024

Latino small business owners, particularly in the restaurant industry, are emerging as one of the most dynamic and rapidly expanding business owners across the US. However, 79 percent of Latino small business owners fear the possibility of an economic recession.

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ChowNow

FEBRUARY 5, 2025

When customers are looking for a new place to eat, one of the first steps in that journey is checking reviews. The power of social proof. Reviews give your restaurant the credibility it needs to attract new customers on a daily basis. We all do it. Its to protect our time, our wallets, and our tastebuds.

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Modern Restaurant Management

APRIL 2, 2020

At this point, the story is global – businesses in communities around our country and world have shuttered, many at the direction of local, state or national governments as we battle the COVID-19 pandemic. Explore Creative New Ways to Deliver Your Product or Service. new customer base during and even after the quarantine ends.

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ChowNow

JANUARY 23, 2025

Does the energy feel flat, and the customers look bored. Get some fresh customers through the door and start the neighborhood talking about whats happening in your restaurant again. You need ideas that will wow new customers and get the regulars excited to come back in.

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