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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.

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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community.

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A Comprehensive Guide to Google Ads for Restaurants

7 Shifts

Google remains the top platform to search for local businesses and services. 62% of consumers use the search engine to find restaurants, while 51% cite it as the best tool to get more information on a dining establishment, so you should maximize your online presence. That's where Google Ads comes in.

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How to Calculate and Improve Your Bar’s Profit Margin

7 Shifts

Start by tracking all the income your bar generates, including sales from drinks, food, and any additional services. Reevaluating the prices of your drinks and knowing the types of drinks you sell can help you earn more for each bottle, as well as implementing portion control and even redesigning your menu. Did you know that just 1 oz.

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A Comprehensive Guide To Restaurant Profit Margins For All Restaurant Types

7 Shifts

Train your staff to use ingredients efficiently and plan your menu to minimize waste. You can also negotiate service contracts for regular maintenance at a lower cost. Full-service restaurants Full-service restaurants offer a complete dining experience with table service. Constantino writes.

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What Does 86 Mean? Definition, History and More

7 Shifts

If you're standing in line waiting to order the special of the night, the seasonal Panzanella Salad, you don't want to hear “86 the special”. At some point when you were dining in a restaurant, you may have heard the BOH staff shout “86” and the name of a menu item to the waiters. How to stop 86ing menu items.

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Restaurant Accounting: A Comprehensive Guide

7 Shifts

By tracking metrics like customer retention and employee turnover rate, contribution margin, and menu item profitability, restaurant managers can identify each area’s strengths and what areas need improvement. Use this data to establish clear and specific goals and adjust your strategies as needed.