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How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

Modern Restaurant Management

As travel and leisure activities continue to rebound from the impact of the COVID-19 pandemic, quick-service restaurant (QSR) brands like ours have a unique opportunity to position themselves for growth in non-traditional venues like airports, casinos, college campuses, sports stadiums and other travel centers.

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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

Sponsor local sports teams or organizations Sponsoring local sports teams or organizations is a great way to get your restaurant brand in front of loyal community members while supporting a good cause. You might consider sponsoring a little league team, a high school sports team, or even a community event.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

The Appeal of Coupons and Discounts. Vericast offered for proprietary survey findings related to consumer sentiment around the use of coupons and discounts. Additionally, 9 in 10 plan to use a coupon or discount in the next six months for grocery (70 percent), restaurants/dining (64 percent) and beauty/grooming (37 percent).

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Owning a Bar: Everything You Need to Know

7 Shifts

Alternatively, you could opt for a common bar type such as a neighborhood, specialty, brewpub, or sports bar. Sports bars are a popular choice, as they offer a fun and festive atmosphere for watching games and enjoying drinks with friends. People love coupons because they allow them to try something they might not have otherwise tried.

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MRM Research Roundup: End-of-July 2021 Edition

Modern Restaurant Management

Affluent shoppers get excited by coupons, too: 79 percent said they use coupons when planning their shopping and the same percentage said it’s exciting to discover a discount on a product they were already planning to buy. Over half (52 percent) of consumers said a sale will drive an impulse purchase.

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7 Restaurant Employee Contest Ideas to Boost Sales and Engagement

7 Shifts

Bigger suppliers like beverage distributors often have access to special events like concerts or sporting events. Shift-related Coupons Another way to reward your employees hard work is by giving them an easier time at work. Combine a gift card with a shift coupon or a supplier gift. A combination gift!

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The Anatomy of a Good Coupon Ad: What to Include and What to Avoid

Indoor Media

Realizing he’s made a huge mistake, Rick rushes back to the restaurant to call his Marketing Consultant, ask for forgiveness, and get his coupon advertising campaign back on track. . To be effective, a coupon advertisement must have a compelling and profitable offer, displayed in a way that is eye-catching and easy-to-read.

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