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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. For local restaurants, running geo-targeted ads on Google or social media keeps your marketing efforts focused on the people most likely to visit your restaurant—those who live, work, or spend time nearby.

Marketing 195
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10 Tips To Make Your Franchise Feel Local

Modern Restaurant Management

Coffee shops serve as early morning gathering places, restaurants provide a place where families reconnect, and shops selling retail goods keep lives running smoothly. Unlike coupons or discount mailers, the proven offers are gift certificates to treat customers who are weary from unpacking boxes and painting rooms.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

The Appeal of Coupons and Discounts. Vericast offered for proprietary survey findings related to consumer sentiment around the use of coupons and discounts. Additionally, 9 in 10 plan to use a coupon or discount in the next six months for grocery (70 percent), restaurants/dining (64 percent) and beauty/grooming (37 percent).

2021 490
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How Fast-Food Apps Took Over The Drive-Thru

EATER

Today, fast-food apps are essentially a 21st-century iteration of the loyalty program, a marketing tool that retailers have used for more than 100 years to keep customers coming back. Once you have the data from the app, its easier to offer personalized coupons and targeted marketing campaigns based on what people have ordered in the past.

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Fighting Fast Food Fraud

Modern Restaurant Management

When leveraging ATO and accounts with stolen payment methods, fraudsters can either sell the entire account or use the stolen payment methods to sell goods at a “discounted” price to unsuspecting consumers, particularly those that frequent groups focused on couponing, frugal living, etc.

Food 508
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How Email Marketing Can Boost Your Restaurant Brand

Modern Restaurant Management

percent which greatly surpasses the retail industry (18.39 For example, if it’s the customer’s birthday you can send a coupon for a free meal. To achieve this you can promote a subscription on your social media pages and website. Additionally, the average open rate for restaurant emails is 20.39 Promotions.

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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

The sharp decline in sales has reached all restaurant dayparts as regular daily routines got upended by the social distancing guidelines. There appears to be a slowing in basket size growth in retail channels; momentum peaked in the first couple weeks of the pandemic. All Day Parts Suffering. Patrick’s Day weekend.

2020 491