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In this column, Modern Restaurant Management (MRM) magazine looks at newly introduced menu items from top brands. SONIC® Drive-In is introducing a new Under $2 Craves menu. Available at SONIC locations nationwide, the new menu features classic SONIC favorites including the Jr. Golden Menu. Green January.
Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Another great way to partner with local businesses is by featuring their products on your menu or in your restaurant marketing.
Make a SpecialMenu, Don't Include Everyday Things. Including every regular thing in the happy hours menu would be a waste as they are all about variety and giving people the chance to try something new. So keep this fact in mind while creating your happy hour menu. Load Up the Menu With Shareables.
Modernizing menus by digitizing them is a great place to start. This can help restaurants meet mandated accessibility requirements and guests’ safety concerns, while simultaneously reengineering the overall menu for a better, more modern experience. Here are three ways that digitizing menus can help improve accessibility.
Given that we are in a time where many restaurants are making changes to menus on a regular basis, it is important that the online menu is always accurate and connected to the restaurant POS. This will help restaurants avoid the possibility of customers placing orders and ending up with missing or non-existent menu items.
Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. The value menu trend has been a domino effect – the more restaurant brands introduce deals, the more others will follow.
Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L. Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L. Exclusivity can apply to more than just menu items.
What would you do if a customer tried to use an expired coupon or special offer? How would you recommend menu items to guests to enhance their dining experience? Have you ever handled a situation where a customer asked for a dish not on the menu? What techniques do you use to upsell menu items or drinks?
Then, layer on seasonal promotions and specials that help boost sales during slower seasons." Utilizing customer data stored in a restaurant’s POS system can help you better understand your customers’ ordering habits and create promotions and coupons based on their favorite menu items and ordering history.
With each delivery and/or pickup order it’s a good idea to include a coupon or gift card that can be used in the future only during a dine-in visit. Rotating Pre-Fixed Menu. Another possible marketing technique is to create a special pre-fixed menu that appeals to both adults and children. Kids Eat Free.
To help you capitalize on the day, Coupon Chief put together an infographic with fun promotional ideas restaurants can use to attract customers on St. On March 17 this year, millions of Americans will flock to restaurants across the country to celebrate St. Patty’s Day with their friends. Patrick’s Day. Patrick’s Day.
” This special edition of Scoop features 14 products designed to address trends within off-premise dining such as labor-saving products perfect for DIY meal kits and products that will help ease diner safety and hygiene worries, including tamper-evident packaging and sanitation items. On Point With Off-Premise. US Foods Holding Corp.
Regardless of whether this is proper dinnertime etiquette, the truth is that most people can pull out their smartphone to read through your menu just as easily as perusing a physical menu. Here are five reasons why you should stick with QR code menus instead of pulling those plastic menus out of storage.
Offer Menu Recommendations Menu recommendations are more than just suggestions to drive sales. Reward Loyal Guests with Special Offers Incentives and loyalty programs are becoming increasingly popular, especially amongst the millennial crowd. Seventy five percent of consumers say they favor companies that offer rewards.
This document will outline your bar's concept, menu, marketing strategy, and financial projections. Choosing Your Concept & Bar Type Defining your concept Your concept is the main idea or theme and includes service style, cuisine, menu, and music. Your menu is more than just a list of food and drink. Keep it simple.
If your restaurant is counter service, have an email list signup sheet where your team can encourage them to sign up for the list to get updates about the business and first dibs at any special promos you may have in the pipeline. For your kitchen team, this could be a signature burger or sandwich special.
A great menu or location will bring customers into your restaurant, but stellar customer service is what will keep them coming back. Listening is particularly important when customers are expressing concerns or have special requests. Can they comp a customer’s meal, offer a coupon or gift certificate, free dessert?
This could mean offering monthly subscriptions or meal passes, providing early access to new menu items, or celebrating milestones like birthdays with experiential rewards like a hands-on cooking class. Customers prefer going to places that give them special, personalized treatment."
Viewing your menu. Celebration emails allow you to send your customers discounts or promotions on special days such as their birthdays or specific holidays. For example, if it’s the customer’s birthday you can send a coupon for a free meal. Visiting your website. Clicking on promotions. Newsletters. Celebrations.
This makes the day the perfect occasion for restaurants to offer specialmenus or wine pairings and to celebrate romance with their customers. Restaurants can make Valentine’s Day a profitable holiday by offering specialmenus and promotions that cater to couples celebrating a first date or an anniversary.
Overcoming these barriers can help restaurants secure more wallet share for deliveries, but restaurants must actively educate customers on the benefits of ordering directly with their business and sweeten the deal with special offers exclusive only for first-party orders.
Give them a week of shadowing seasoned staff, clear checklists like Greet tables in 2 minutes or Check orders before they leave the pass, and a full menu rundownspecials included. Free meals after long shifts or a staff pick on the menu build camaraderie. If shrimp sits unused, swap it for wings or a seasonal special.
Add holiday items to your menu A holiday menu is a must for this season, and you don’t need to go big if you don’t want to. Your offerings can range from seasonal starters and holiday drinks to multiple courses and specials. Some people stay home for the holidays, while others look for special experiences.
Changes can trickle down from a corporate level to individual restaurant owners without clear communication to or feedback from those owners, restricting franchisees’ abilities to voice concerns and providing limited time to make necessary adjustments to the menu, sales forecasts, and operations.
Today, whether you’re running a print ad or advertising through an online platform — you’re going to want to design the best dry cleaning coupons possible. Coupons are one of the easiest promotions to keep track of because customers must turn them in to take advantage of your special. Why Use Coupons?
Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. Plan your budget to include food costs, labor costs, operating costs, marketing costs, and any extra costs such as for party favors and special decor. Plan your staffing ?????
Organizing special events, such as an open house or a grand opening , will help attract both existing and new customers. Promotions and Special Offers for a Grand Opening Organizing promotions and special offers to celebrate the opening of a new location is a must.
But at the same time, 46 percent of Gen Z diners said they value deals and specials as a deciding factor in whether they choose to dine somewhere, which was a greater percentage than other generations. ” Gen Z consumers want to dine out a lot, but don’t want to pay too much each time they do it.
In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. However, the best available coupon and fastest delivery time tied in second place. 56 percent of diners said overall quality and taste matter most when choosing a restaurant to order pizza from.
When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon.
When consumers dine out, they choose where to go based on a number of factors—menu variety, value, the experience and service they get when they go to a certain place and more. Post-dining experiences can include such things as receiving a thank you email for visiting, being sent a text message with a coupon for the next visit and so on.
Price was the top priority for all consumers, followed by menu and location. For example, attractive menu items are important to nearly 60 percent of households without children but just 47 percent of households with children. They reported that coupons and promotions that offered them the opportunity to save money appealed to them.
Offering a special or a drink on the menu that benefits a particular charity is another excellent way to share the love. Try swapping coupons or providing special deals together for customers. Offer special events at your restaurant, like cooking classes, and share some of the secrets of your trade with the community.
We’re sharing ideas for Labor Day restaurant specials that will help you maximize profits and make your restaurant a Labor Day destination for years to come. In this article you’ll learn: How Labor Day can impact your restaurant How to plan Labor Day promotions 14 Labor Day restaurant specials to try this September.
Ideal menu price. To put it simply, your cost of goods sold is how much it costs you to produce a menu item. As you add together all of your menu items, you can determine the total cost of everything (to you) that you sell to your guests. It also plays a key factor in pricing your menu. Average customer headcount.
The result is a lesser recipe, or worse, a menu of dismal, repetitive dessert options. Focus on Alcohol Specials During Breakfast, Brunch, and Lunch. Adding drink specials to your brunch can help bring in thirsty customers—and keep them coming back. Try offering regional specials or menu items using local ingredients.
Coupons can bring in repeat customers to your restaurant. One option that hits both of those marketing goals is the restaurant coupon. By offering current customers a “come-back” type of coupon, you help strengthen their loyalty. By offering current customers a “come-back” type of coupon, you help strengthen their loyalty.
Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? Whether you think of it this way or not, a coupon is actually an ad for your restaurant with an incentive attached. That’s right. Learn more.
Giving them incentives for being loyal patrons of your establishment makes customers feel appreciated and, in a sense, special, as there are perks and discounts that only they can get access to. Some uses for a poster include promoting a new item on your menu, hosting an event, or offering a "buy one, take one" promotion.
Messaging can promote special offers, deliver helpful tips, or even just list your menu of services. Promote Coupons with Front Desk Signs. If you’re already running a coupon advertising campaign , a simple sign on the exit door of your store or handed out with a receipt can be a great way to keep customers coming back.
Get your customers excited for your new menu with a strong marketing plan. Are you expanding your menu at your restaurant? Introducing new menu items is a great idea because it keeps your restaurant fresh and competitive in an ever-growing industry. These tips can help you do just that.
The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. 4th of July Restaurant Specials and Promotion Ideas for 2021.
A well taken, beautifully staged photo of your restaurant or menu item will visually and emotional appeal to your potential customers, and make them want to come in taste your food. Using social media to tell your customers about limited time items or specials will help generate buzz around your restaurant and help increase foot traffic.
” Menu Anywhere. Zuppler launched Menu Anywhere On-Premise Contactless Ordering on the Zuppler “Menu Anywhere” Platform. Srinivasan continued, “Menu Anywhere On Premise is scalable, can be adapted to different vertical markets and can operate in many environments.
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