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What’s on the Menu? — January 6, 2023

Modern Restaurant Management

In this column, Modern Restaurant Management (MRM) magazine looks at newly introduced menu items from top brands. SONIC® Drive-In is introducing a new Under $2 Craves menu. Available at SONIC locations nationwide, the new menu features classic SONIC favorites including the Jr. Golden Menu. Green January.

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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Another great way to partner with local businesses is by featuring their products on your menu or in your restaurant marketing.

Marketing 195
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Six Happy Hour Promotion Ideas to Boost Sales

Modern Restaurant Management

Make a Special Menu, Don't Include Everyday Things. Including every regular thing in the happy hours menu would be a waste as they are all about variety and giving people the chance to try something new. So keep this fact in mind while creating your happy hour menu. Load Up the Menu With Shareables.

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MRM EXCLUSIVE: Three Ways to Bring Your ‘A’ Game to Accessibility 

Modern Restaurant Management

Modernizing menus by digitizing them is a great place to start. This can help restaurants meet mandated accessibility requirements and guests’ safety concerns, while simultaneously reengineering the overall menu for a better, more modern experience. Here are three ways that digitizing menus can help improve accessibility.

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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

Given that we are in a time where many restaurants are making changes to menus on a regular basis, it is important that the online menu is always accurate and connected to the restaurant POS. This will help restaurants avoid the possibility of customers placing orders and ending up with missing or non-existent menu items.

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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. The value menu trend has been a domino effect – the more restaurant brands introduce deals, the more others will follow.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L. Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L. Exclusivity can apply to more than just menu items.