Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

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Online Ordering Social Media Coupons Advertising 539

Modern Restaurant Management

JUNE 24, 2020

As a result, restaurant marketing, specifically digital marketing, is of extreme importance. When looking for online ordering technology, restaurants should focus on those that offer restaurant marketing to go hand in hand. Lastly, when beginning to promote online ordering capabilities, personalized branding is necessary.

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Online Ordering Ordering Coupons Social Media 579

Modern Restaurant Management

JANUARY 24, 2024

Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy. Over half of the world’s population uses social media, interacting with an average of six platforms.

Loyalty Program 493

Loyalty Program Social Media Coupons Customer Experience 493

Modern Restaurant Management

SEPTEMBER 15, 2020

Tactics like social media advertising, direct mail, couponing and streaming are more important than ever for staying top-of-mind and communicating that operations have dramatically changed to protect guests and workers.

Technology 600

Technology Guest Recovery Kitchen Safety Social Media 600

Goliath Consulting

JANUARY 1, 2020

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

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Social Media 2006 2016 Website Management 230

Modern Restaurant Management

FEBRUARY 14, 2022

Many business owners believe that emailing is an obsolete form of marketing. Even for a unique niche like restaurants, the power of email marketing can boost brand awareness and ROI. Email marketing isn’t going anywhere and here are tips to boost your restaurant’s brand. Is Email Marketing Effective for Restaurants?

Email Marketing 553

Email Marketing Marketing Coupons Customer Service 553

Modern Restaurant Management

AUGUST 19, 2022

New mover marketing. One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. As part of my company’s new mover marketing program, we send a Welcome Package filled with proven offers to new residents.

Franchising 492

Franchising Franchise Social Media Loyalty Program 492

Social Hospitality: Restaurants

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. Offer time-sensitive deals and coupons. Follow Social Media Trends. Organize Local Seasonal Events.

Hospitality 309

Hospitality Marketing Social Media Hotels 309

Modern Restaurant Management

MAY 25, 2022

Make sure your establishment has links to “Review us on Google” throughout your website, social media platforms, and marketing materials. Your best restaurant and bar marketers are the customers themselves. While you cannot incentivize reviews, you can certainly make the process easy. Incentivize Sharing.

Email Marketing 473

Email Marketing Social Media Food Truck Loyalty Program 473

Modern Restaurant Management

APRIL 20, 2021

The data analytics market is one that made a splash, and seemingly continues to grow as it proves its value. In fact, according to Market Research Future , the data analytics market is predicted to hit $132.90 Over the past few years, big data has changed the way the food industry operates. billion by 2026.

Customer Experience 539

Customer Experience Customer Service Online Ordering Food Order 539

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out. Loyalty rewards don’t have to include discounts and coupons anymore.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

EATER

FEBRUARY 27, 2025

Today, fast-food apps are essentially a 21st-century iteration of the loyalty program, a marketing tool that retailers have used for more than 100 years to keep customers coming back. Once you have the data from the app, its easier to offer personalized coupons and targeted marketing campaigns based on what people have ordered in the past.

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Mobile Ordering Loyalty Program Food Food Order 208

Modern Restaurant Management

JANUARY 12, 2022

Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. While promotions and free benefits are a major draw for customers, loyalty programs go way beyond a 10-percent off coupon on your birthday. What do these programs provide to an organization?

Loyalty Program 544

Loyalty Program Customer Experience Social Media Online Ordering 544

Modern Restaurant Management

NOVEMBER 30, 2021

With the holiday season here, it’s time to start thinking about your marketing strategy. Christmas and New Year’s Eve provide an excellent opportunity to increase your marketing strategy, especially for restaurants and bars. Increase Your Social Media Following. Make it Easy to RSVP for an Event.

Social Media 508

Social Media Seasonal Menu Online Ordering SEO 508

Modern Restaurant Management

APRIL 10, 2020

More than ever, brands, especially QSR and Fast Casual restaurants brands, are taking advantage of the vast and varied platforms available for consumer engagement; most notably social media. In creating this social media persona, Burger King, and other brands, establish a voice. Guests are listening.

Customer Experience 433

Customer Experience Mobile Ordering Social Media Online Ordering 433

Modern Restaurant Management

MAY 5, 2021

All markets within Texas experience negative trends in the week to April 17, following a week of positive trends to April 10. In CGA’s latest COVID-19 Impact study, it was found that 62 percent of American consumers had been out to Bars/Restaurants since their local market re-opened. The Appeal of Coupons and Discounts.

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

ChowNow

SEPTEMBER 16, 2020

Today, amidst varying local regulations around social distancing, and a restaurant industry trying to stay afloat, diners remain unsure of which restaurants in their area are open and accepting orders. Read on for five marketing tips you can use to attract restaurant customers and sustain your business for years to come.

Social Media 370

Social Media Online Ordering Mobile Ordering Download 370

Modern Restaurant Management

OCTOBER 6, 2022

Since happy hours are also about socializing , make sure to include plenty of shareable items. People will share this unique experience on social media, further promoting your business and attracting more customers. A study revealed that 45 percent of diners in the US are influenced by social media.

Loyalty Program 508

Loyalty Program Social Media Point of Sale Customer Experience 508

Indoor Media

MARCH 1, 2021

Many people don’t realize that all influencers and big businesses use a range of social media tools to create and monitor content. Photo Editors The most prominent social media tools out there are photo editors. No matter how many followers you’re beginning this year with, there is always room for improvement.

Social Media 145

Social Media Small Business Advertising Coupons 145

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

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Bar License Email Marketing Customer Service 370

Social Hospitality: Restaurants

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. Offer time-sensitive deals and coupons. Don’t forget about TikTok and other new social networks.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. For example, Shopify’s app store lets you connect more than 90 CRMs and 600 marketing tools to your website.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

Modern Restaurant Management

JANUARY 6, 2023

Special Offers (no coupons necessary). Special Offers (available with coupons on White Castle’s social media and/or website). After it was successfully test-marketed in California back in July 2022, the Pretzel Pub Charburger is now available nationwide at participating restaurants. The Big Game. $4

2023 369

2023 Menu Mobile Ordering Coupons 369

ChowNow

FEBRUARY 12, 2021

By claiming a Business Page, you can also take advantage of Nextdoor’s free marketing tools. . This free marketing tool that allows you to communicate and engage with nearby patrons. . Recommendations act as social proof and easily facilitate word-of-mouth marketing. . Email Marketing Made Easy for Restaurants.

Email Marketing 370

Email Marketing Online Ordering Social Media Customer Service 370

Restaurant Engine

DECEMBER 14, 2022

You can improve your bottom line by picking a few social media platforms to use and grow. According to one source, more than 75% of people make a purchase decision based on something they see on social media, and that holds true for restaurants. 1: Social Media is Valuable. 2: Social Media Drives Traffic.

Social Media 116

Social Media Email Marketing Coupons Customer Service 116

7 Shifts

JULY 10, 2020

Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Consider food costs, labor costs, and cost of marketing your reopening. Here are some goal types to consider (and you don’t have to have just one!): Plan your staffing ?????

Events 351

Events Social Media Kitchen Safety Seating 351

Restaurant Engine

JANUARY 13, 2021

Is social media marketing on the menu for your restaurant’s marketing plan? Not only are you responsible for staff, your menu, your customers, and keeping everything moving, you are responsible for marketing your restaurant in the best way possible. Consider using social media to encourage more email sign ups.

Social Media 98

Social Media Marketing Email Marketing Coupons 98

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

JANUARY 6, 2022

This comes from spending more time on phones, social media, delivery apps, and in turn, recommendations from friends and family. Think of them as coupons, or limited-time discounts. A trend we’ve seen in the industry is people discovering and trying out more restaurants, to satiate a hunger for variety.

2022 493

2022 Online Ordering Loyalty Program Customer Experience 493

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

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Seating Email Marketing Marketing SEO 221

The Rail

AUGUST 28, 2024

Publications on the establishment's website, social networks, emails, and SMS notifications should contain detailed information about the date of the move, the new address, and any changes in the operation of the establishment. Creating buzz around your new location is the first step in a successful marketing campaign.

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Loyalty Program Customer Service Social Media Coupons 219

Indoor Media

JANUARY 14, 2021

When you first start your organic social media strategy , it probably feels easy to develop social media prompts for your company’s profiles. Organic social media is seemingly easy. Organic social media is seemingly easy. How Often Should I Post to Social Media?

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Social Media Small Business Coupons Advertising 88

ChowNow

NOVEMBER 11, 2020

Encourage direct orders using your social media channels. Half of women and 44 percent of men said they would try a new restaurant if they had a coupon, according to Publishers Clearing House. Make sure to post your discount code on your social media page, in an email, and on your website. An added bonus?

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Ordering Loyalty Program Online Ordering Mobile Ordering 345

Indoor Media

JULY 11, 2020

Auto shop coupons are powerful tools to increase traffic, and more importantly, profits. Obviously, the more potential customers who receive your ad (and actually look at it) plays a huge factor in how many coupons will eventually be redeemed. In this article, we are going to look at the best placement for your coupons.

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Coupons Advertising Tip Distribution Customer Experience 120

Modern Restaurant Management

APRIL 15, 2020

The sharp decline in sales has reached all restaurant dayparts as regular daily routines got upended by the social distancing guidelines. Zenreach experts expect more material declines are yet to come for these markets. Overall, it is an increasing possibility that social distancing may continue through the early part of the summer.

2020 491

2020 Point of Sale Fast Casual Online Ordering 491

Indoor Media

FEBRUARY 22, 2021

Whether you’re considering your first campaign or trying to get a better sense of how much you could have saved on your last one, it’s time to set a firm marketing budget. In this guide, we’ll break down the different platforms your business should be marketing on and how to determine how much to spend.

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Marketing Advertising Social Media Coupons 137