Modern Restaurant Management

JANUARY 4, 2021

Countless small businesses are struggling to rebuild. So how were some businesses able to pull themselves up, and even thrive, during times of hardship? They followed the three critical strategies for small businesses: 1. Small businesses simply don’t have that reach. Everyone loved them!

Advertising 520

Advertising 2021 Small Business Customer Service 520

Social Hospitality: Restaurants

MAY 18, 2020

It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. If you’re in the middle of a low period, you compete for the small target audience of customers with all other businesses in the region. Offer time-sensitive deals and coupons. From 2009 to 2017, gross bookings in U.S.

Hospitality 309

Hospitality Marketing Social Media Hotels 309

Modern Restaurant Management

AUGUST 19, 2022

Many people make the mistaken assumption that franchises are not local businesses. Small businesses are the backbone of communities across the country. Unfortunately, many people do not equate a franchise with a locally owned business. Franchises make up a large portion of businesses in the U.S. Census Bureau.

Franchise 492

Franchise Franchising Social Media Loyalty Program 492

Modern Restaurant Management

DECEMBER 1, 2020

It's reported that with as little as a five percent increase in customer retention, a business can improve its overall profits by up to 25 percent. Many businesses have introduced touch-free payment options and menus to improve customer experience during the pandemic. First, consider adopting a touchless loyalty system.

Loyalty Program 519

Loyalty Program Customer Experience Point of Sale Employee Relations 519

Modern Restaurant Management

APRIL 13, 2021

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

Advertising 491

Advertising Mobile Ordering Website Management Customer Service 491

Modern Restaurant Management

FEBRUARY 12, 2020

DoorDash, Grubhub and Uber Eats are among the most popular third-party ordering (“TPO”) platform services on the market, which tout online ordering and delivery solutions to restaurant owners across the country. Meanwhile, Uber Eats expected to deliver $10 billion worth of food in 36 countries in 2019.

Ordering 454

Ordering Online Ordering Customer Service Customer Experience 454

Modern Restaurant Management

AUGUST 2, 2021

Alignable’s July Rent Report has just been released, based on a poll of 5,911 small business owners that concluded last week. Times are even tougher for 64 percent of nonprofits, 50 percent of entertainers/artists, 48 percent of small businesses in the transportation sector, and 43 percent of event planners.

2021 450

2021 Point of Sale Equipment 2019 450

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. New Bar Options You'll need to decide on the exact business structure. However, it can be expensive and you may not have as much control over the business. Your team : Who do you need to make this work?

Bar 370

Bar License Email Marketing Customer Service 370

Indoor Media

JUNE 17, 2020

Every small business is unique. While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 2: Identify Your Business Objective.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

Indoor Media

DECEMBER 14, 2020

The warm weather meant a great boom for many restaurants and businesses, and outdoor dining helped a semblance of normalcy return to their sales. With chaos in the air, business owners have to get creative — and we’re here to help. When an opportunity presents itself, submit a description of your business and your newsworthy story.

Small Business 144

Small Business Social Media Coupons Advertising 144

Indoor Media

MARCH 1, 2021

This year, make it your goal to improve your small business’s online presence. For some, that will mean creating a website or claiming a business in google listings. Many people don’t realize that all influencers and big businesses use a range of social media tools to create and monitor content.

Social Media 145

Social Media Small Business Advertising Coupons 145

Modern Restaurant Management

FEBRUARY 5, 2024

Highlights of The Big Game and National Pizza Day Ordering Predictions: 32 percent of diners say they plan to order from a local chain or independent pizzeria instead of a big chain—revealing the opportunity for small and mid-sized pizza restaurants to double down on marketing efforts for The Big Game and National Pizza Day.

2024 492

2024 Loyalty Program Food Order 2030 492

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Harbor Touch

MARCH 18, 2025

From smarter hiring to prepping for busy seasons, were sharing strategies that work across small bistros and bustling chains alike. Our goal is simple: give you tools to streamline operations, cut costs, and grow your business without burning out. Small perks go far too. Plan extra stock for busy seasons too.

Management 148

Management Management Seasonal Menu Cash Management 148

Modern Restaurant Management

JUNE 27, 2022

The lower your marketing costs, the more money you can spend on essential things like high-quality ingredients, inviting decor, and of course, fair pay for your employees. If you offer an exclusive coupon for accessing the menu digitally, customers will forget about the paper menus even quicker. They’re Environmentally Friendly.

Online Ordering 508

Online Ordering Customer Service Fast Casual Recycling 508

Modern Restaurant Management

OCTOBER 6, 2022

Happy hour promotions can help build brand loyalty and create a sense of community around your business. Small plates, appetizers, and finger foods are great happy hour staples as it's all about grazing and trying new things. To encourage loyalty, you can give regulars coupons or a loyalty card that they can use to get discounts.

Loyalty Program 508

Loyalty Program Social Media Point of Sale Customer Experience 508

Social Hospitality: Restaurants

MAY 18, 2020

It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. If you’re in the middle of a low period, you compete for the small target audience of customers with all other businesses in the region. Offer time-sensitive deals and coupons. From 2009 to 2017, gross bookings in U.S.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

Sling

NOVEMBER 24, 2021

It’s vital to get it just right in order to set the best tone for your business going forward. Our experts have created a list of proven grand opening ideas for small businesses that will help you get the word out and host the best event possible. Grand Opening Ideas For Small Businesses. 6) Pass Out Flyers.

Small Business 148

Small Business Social Media Advertising Events 148

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. The right restaurant website builder can make it easy for you to make updates and integrate your tech partners, while the wrong tool can get in the way of business.

Design 397

Design Online Ordering Website Management Social Media 397

Indoor Media

NOVEMBER 19, 2020

2020 was one of the most difficult years for small businesses. Your biggest competition may not always be a business similar to your own, but rather whoever is pushing the strongest campaign in your area. Zero in on what makes your business special, and make this the focal point of your campaign.

Small Business 151

Small Business Advertising Customer Service Coupons 151

7 Shifts

JULY 10, 2020

Here’s how to plan your restaurant’s grand opening (or re- opening) to get back to business with a bang. Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. Consider food costs, labor costs, and cost of marketing your reopening.

Events 351

Events Social Media Seating Kitchen Safety 351

Modern Restaurant Management

APRIL 2, 2020

. “As we all know, the restaurant industry has been devastated by the economic impact of the coronavirus crisis, with employees across the nation out of work due to forced business closures,” said Rob Gifford, the Foundation’s president. Toast’s public directory of participating restaurants across the U.S.

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

Indoor Media

FEBRUARY 5, 2021

Today, more and more consumers are turning to small businesses for their everyday needs. It may seem like everywhere you look there’s an expensive marketing plan looming, but we have plenty of budget-friendly marketing tips for your small business. Establish a Budget. Community Oriented Advertising.

Marketing 158

Marketing Email Marketing Advertising Coupons 158

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Indoor Media

MARCH 11, 2021

Today, whether you’re running a print ad or advertising through an online platform — you’re going to want to design the best dry cleaning coupons possible. Coupons are one of the easiest promotions to keep track of because customers must turn them in to take advantage of your special. Why Use Coupons?

Coupons 148

Coupons Design Advertising Loyalty Program 148

The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. Loyal restaurant guests are an important part of any business. Retaining and attracting business is a particularly pressing task.

Loyalty Program 219

Loyalty Program Customer Service Social Media Coupons 219

Indoor Media

FEBRUARY 22, 2021

Whether you’re considering your first campaign or trying to get a better sense of how much you could have saved on your last one, it’s time to set a firm marketing budget. In this guide, we’ll break down the different platforms your business should be marketing on and how to determine how much to spend.

Marketing 137

Marketing Advertising Social Media Coupons 137

Indoor Media

SEPTEMBER 9, 2021

They’re all massive, established organizations with big marketing budgets. If you’re reading this, you probably don’t have those same infinite marketing options. But, that’s alright — just because you have a small or local business doesn’t mean you can’t run an effective marketing strategy!

Small Business 78

Small Business Marketing Social Media Advertising 78

Indoor Media

JANUARY 14, 2021

But like all digital marketing, there’s much more beneath the surface. This means a huge exposure loss for your brand and shows why flooding the market isn’t always the best solution. This prevents your small business from seeming “spammy” by showing up in your follower’s feeds too frequently.

Social Media 88

Social Media Small Business Coupons Advertising 88

Modern Restaurant Management

SEPTEMBER 15, 2020

. “Without assistance at all levels of government, many of these businesses will be forced to close their doors. This coalition seeks to provide a unified front willing and able to affect positive policy changes that support restaurants and bars both large and small.” Unfortunately, many already have. NAB Acquires SALIDO.

Fast Casual 405

Fast Casual Casual Menu Mobile Ordering 405

The Rail

AUGUST 4, 2022

By Roman Shvidun, Contributor Running a small business today is no small feat, and the narrative is no different for business owners in the food scene. With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers.

Email Marketing 130

Email Marketing Marketing Online Ordering Loyalty Program 130

Indoor Media

MARCH 15, 2021

Everyone makes New Year’s Resolutions — so why wouldn’t your business? Maybe your business met and surpassed heights you never imagined in years prior, or maybe you’ve found some new ideas to work on. Resetting your marketing strategy is not as difficult as it sounds. If you want to start from scratch, that’s fine.

Marketing 148

Marketing Advertising Small Business Merchandise 148

SpotOn

NOVEMBER 21, 2024

Plus, you make it easier for your guests to know that there's a table waiting for them, and you can better forecast how busy your days will be during an otherwise unpredictable busy holiday season. Use past data to predict busy times and adjust staffing levels.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

7 Shifts

SEPTEMBER 9, 2021

For many business owners, email marketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use email marketing while the small ones should go for other restaurant marketing strategies. Pros of Using Email Marketing.

Email Marketing 195

Email Marketing Marketing Seasonal Menu Coupons 195

Modern Restaurant Management

APRIL 15, 2020

As more restaurants focus their undivided attention on their off-premise offerings and guests adapt their consumption to this new environment, plus some of the government relief measures take effect, some small improvements may lie ahead.” ” Guest Counts Plummet as their Guests Shelter in Place. Same-store traffic fell by 29.2

2020 491

2020 Point of Sale Fast Casual Online Ordering 491

Restaurant Engine

OCTOBER 14, 2020

You put some time and patience into marketing your restaurant. In this article, we look at local marketing strategies to increase diners that you can start using today. Create a Nextdoor Business Page. With your Nextdoor Business Page , you can plug in and connect with potential customers in your direct vicinity.

Marketing 118

Marketing Social Media Coupons Small Business 118