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10 Tips To Make Your Franchise Feel Local

Modern Restaurant Management

Many people make the mistaken assumption that franchises are not local businesses. Small businesses are the backbone of communities across the country. Unfortunately, many people do not equate a franchise with a locally owned business. Franchises make up a large portion of businesses in the U.S.

Franchise 492
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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. 72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. Go to the Google Business page and claim your restaurant.

Marketing 195
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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. You can see whether people you’ve messaged open ads right away, claim coupons, call your store or pay an in-person or virtual visit. Beacons use small physical objects located in specific areas.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Satisfaction is immediate and can be established once consumers are conducting business with you. The Value of Trust.

2021 490
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MRM Research Roundup: End-of-July 2021 Edition

Modern Restaurant Management

Alignable’s July Rent Report has just been released, based on a poll of 5,911 small business owners that concluded last week. Times are even tougher for 64 percent of nonprofits, 50 percent of entertainers/artists, 48 percent of small businesses in the transportation sector, and 43 percent of event planners.

2021 450
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Six Happy Hour Promotion Ideas to Boost Sales

Modern Restaurant Management

Happy hour promotions can help build brand loyalty and create a sense of community around your business. Small plates, appetizers, and finger foods are great happy hour staples as it's all about grazing and trying new things. A study revealed that 45 percent of diners in the US are influenced by social media.

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4 Social Media Tools For Small Businesses

Indoor Media

This year, make it your goal to improve your small business’s online presence. For some, that will mean creating a website or claiming a business in google listings. Many people don’t realize that all influencers and big businesses use a range of social media tools to create and monitor content.