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Understanding the Customer to Enhance Brand Experience

Modern Restaurant Management

They speak to their core audience of current and future customers. For as trendy as buzzworthy social media in QSR has become, there is another under-the-radar resource that can be utilized to create the same degree of connection, drive the same kind of loyalty, and deliver bottom line impact – digital ordering platforms.

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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

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How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

Modern Restaurant Management

Through my 20-plus years of experience working in the foodservice and franchising industry, I’ve observed that for QSR brands to position themselves for growth in these types of spaces, it’s critical to emphasize brand recognition and consistency as you continue to grow your footprint.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

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Why Your Restaurant Should Abandon Coupons and Embrace Loyalty Programs

The Restaurant Coach University

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. However, discounting is rarely an effective strategy for developing regular customers, and can even end up hurting your business. DONALD BURNS: I find that people who use coupons are loyal only to the coupon.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. The goal of restaurant loyalty programs is to incentivize customers to purchase from the establishment regularly.