Modern Restaurant Management

FEBRUARY 18, 2020

According to a December 2019 report by commercial real estate giant CBRE using data from eMarketer, Generation Z’s spending is now at approximately $143 billion per year, with an additional influence over $450.5 A strong digital presence is a must to engage with these powerful young consumers to keep them coming back for more.

Marketing 523

Marketing Social Media Fast Casual Influencer 523

Modern Restaurant Management

FEBRUARY 25, 2022

It’s not as technical as you might think, and it doesn’t have to be time-consuming either. Social media platforms will play just as significant a marketing role for restaurants in 2022. Today, consumers are empowered by tech, and it’s become an extension of them. The Influencer Question.

2022 531

2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

JANUARY 31, 2024

These genuine snapshots—when shared on social media—can help paint an authentic picture of your business, and create a powerful word-of-mouth effect. In today's content-saturated world, leveraging UGC not only enhances brand visibility, but also fosters a sense of community and trust among consumers.

Social Media 508

Social Media Email Marketing Influencer Customer Experience 508

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. According to a survey, 77 percent of consumers are now more concerned with the hygiene protocols and safety methods of restaurants. Reach Out to Local Foodies.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Goliath Consulting

SEPTEMBER 6, 2021

It’s now the standard that business owners use social media to promote their businesses. Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. Build your social media presence.

Social Media 243

Social Media Marketing Influencer Customer Service 243

Goliath Consulting

DECEMBER 7, 2021

Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure. Video content has been the most popular amongst consumers.

Social Media 243

Social Media Marketing Email Marketing 2022 243

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Make sure to add a clear sign-up form to your website and promote it on your social media channels.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 16, 2020

“The good ol’ days” is a strong sentimental feeling. If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Focus on joy and getting away from it all. Impressions are everything.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

JULY 20, 2024

With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use social media to drive more traffic to your establishment, in-person and digitally.

Social Media 221

Social Media Customer Experience Seasonal Menu Customer Service 221

ChowNow

APRIL 11, 2025

Online reviews have become one of the most influential factors in how consumers choose where to eat, especially for independent restaurants. Its not just about good food anymoreits about trust, reputation, and visibility. Social proof shows youre legitimate People trust other people. Maybe skim a few photos?

Online Ordering 195

Online Ordering Social Media Customer Service Customer Experience 195

Modern Restaurant Management

MAY 30, 2025

Additionally, consumers continue to favor delivery transactions, which are up by 383 percent since 2020. In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience. billion in 2024 and is anticipated to rise at a CAGR of 3.74

Fast Casual 251

Fast Casual Food Point of Sale Mobile Ordering 251

Modern Restaurant Management

AUGUST 3, 2021

It used to be that restaurateurs could compete on the quality of their food, but with consumers having been deprived for so long, focusing on food alone would be a mistake. Consumers expect more in terms of atmosphere, service and memorable experiences. Create and/or cultivate your social media presence as well.

Customer Experience 539

Customer Experience Social Media Email Marketing Online Ordering 539

ChowNow

APRIL 4, 2025

Or a mixed bag of outdated info, unanswered complaints, and a few good reviews buried in the noise? What people say about your restaurant online carries real weight, but the good news is that with a little strategy and a lot of consistency, you can influence the conversation and grow a steady base of glowing good reviews.

Management 195

Management Management Social Media Online Ordering 195

EATER

OCTOBER 31, 2024

But in the United States, bakers are increasingly applying real craft and attention to Mexican baked goods like conchas and a variety of pan dulce. Mexican baked goods in America have long lacked the same integrity as their sweet counterparts found in their origin country. Your local bakery probably has its roots in France.

Consumer Goods 322

Consumer Goods Customer Experience Social Media Take-out 322

Modern Restaurant Management

FEBRUARY 7, 2024

The Gen Z Influence This tasteful group of about 70 million Americans craves authenticity in every bite, from organic street foods to diverse global cuisines. Gen Z is keenly aware of what social media follows and they’re eager to see if the hype is real by showing up and trying new food experiences.

Social Media 493

Social Media Customer Experience Influencer Dine-in 493

Modern Restaurant Management

JANUARY 4, 2023

44 percent of consumers are now purchasing up to three takeaways per week, in comparison to 42 percent prior to the increase in inflation. Quality, Convenient Deliveries Influence Choice. Pizza and Social Media Reign Supreme when it Comes to Delivery Orders. The survey found that in the U.S.,

Social Media 493

Social Media Delivery Consumer Goods Food Order 493

Modern Restaurant Management

JANUARY 10, 2023

Other social media platforms have rolled out vertical video formats to compete with TikTok, so you might as well use them. Developing a presence on multiple social apps helps users recognize your brand. Does Tik Tok provide a better opportunity than other social media? How does it differ?

Marketing 531

Marketing Social Media Small Business Cash Management 531

Modern Restaurant Management

JUNE 26, 2020

From share-worthy photos on Instagram to restaurant reviews on Facebook, social media platforms determine how the restaurants engage with the masses. Yes, not all videos and media platforms are the same – this is a lesson worth knowing. The latest tool to make a splash on the social media scene is TikTok.

Social Media 450

Social Media Entertainment Influencer Consumer Goods 450

Modern Restaurant Management

SEPTEMBER 20, 2022

The challenge now is that the twin influences of social media and social distancing have transformed how word gets around. The trouble with these conventional social media channels is that their reviews are often biased and unfair. There’s also no need to compensate influencers to star in these videos.

Marketing 493

Marketing Social Media Front of House Customer Experience 493

Modern Restaurant Management

MAY 28, 2021

People like to share where they are, how good their food looks, and whether it lives up to the hype. Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

Modern Restaurant Management

OCTOBER 16, 2020

Consumers are drawn to aesthetically pleasing brands, whether that's a good thing or not. The way logotype is designed can completely transform a restaurant's overall appearance and perception from the consumer point of view. Or, modern font typology can influence feelings of power, confidence, and style.

Consumer Goods 520

Consumer Goods Social Media Seasonal Menu Influencer 520

7 Shifts

OCTOBER 22, 2024

72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. The good news is there are plenty of ways to engage in local marketing, both online and offline. Use local keywords in your social media posts, too. Keep the entry process simple.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 482

2020 Influencer Point of Sale Food Safety 482

Modern Restaurant Management

FEBRUARY 10, 2021

Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Use Digital Channels to Market to Gluten-Free Consumers. Don’t forget about your restaurant website either.

Marketing 453

Marketing Social Media Online Ordering Demo 453

Modern Restaurant Management

FEBRUARY 11, 2025

Guests are looking for restaurants that align with their values, and we’ve seen that when you provide high-quality options that people feel good about eating, they keep coming back. Tik Tok and other social media platforms are filled with influencers making nutritional claims and receiving millions of views.

Social Media 252

Social Media 2022 Sourcing Menu 252

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. The rapidly-shifting cultural and social trends are challenging for all types of business, but it can be particularly frustrating for established businesses that were enjoying success up until recent events.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

JULY 29, 2022

billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. How do brands know if their media spend is making an impact with diners? Thus, the best brand-building campaigns use an emotional strategy to make people feel good.

Advertising 522

Advertising Take-out Marketing Social Media 522

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

Modern Restaurant Management

JUNE 23, 2023

When the offering is perishable and consumers have seemingly infinite alternatives, why should they choose your restaurant versus another one down the street? Here’s a recipe for good brand stories: Authentic : Tell the story of why your brand exists. Memorable : Good stories elicit a reaction from your audience.

Franchise 450

Franchise Franchising Marketing Social Media 450

Modern Restaurant Management

AUGUST 31, 2023

You can leverage the expertise of a consumer PR agency to help you with this. Build and Nurture Relationships with Local Media Local media decide what stories get published. To start building your relationship with the local media, have a good story to tell in the first place. It’s not hard to see why.

Social Media 385

Social Media Email Marketing Influencer Events 385

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Engagement on Social Media.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

MARCH 23, 2020

With each delivery and/or pickup order it’s a good idea to include a coupon or gift card that can be used in the future only during a dine-in visit. Although not all your regular customers may be walking through your doors to dine, you can still add value and stay connected with your consumer base in other creative ways.

Marketing 507

Marketing Back of House Employee Relations Social Media 507

The Rail

FEBRUARY 7, 2025

Consider launching social media challenges encouraging customers to post reviews or create branded hashtags that motivate your diners to become brand advocates. Then, you can share customer-created videos to diversify your content and provide social proof. Special events make for good video content as well.

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

OCTOBER 4, 2021

Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. Manage Social Media.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

JULY 2, 2021

1, 2020, more than 110,000 eating and drinking places were closed for business temporarily or for good. percent) reported that more food had been consumed in their households during the pandemic. This sudden interest in food has led to the rise of social media influencer “foodies” whose star power rivals Food Network hosts.

Social Media 474

Social Media Point of Sale Email Marketing Consumer Goods 474

The Rail

OCTOBER 10, 2024

As more consumers become conscious of the environmental impacts of their choices, sustainable products are increasingly popular, particularly in the food and beverage sector. Another emerging trend is the consumer interest in sustainable coffee, notably when going out to eat.

Sustainability 130

Sustainability Dine-in Consumer Goods Compost 130

Modern Restaurant Management

NOVEMBER 20, 2019

Well, just like with organic produce farming, organic online growth is the type of growth that happens without the aid of human-made external influences. You can guess what they are searching for too; social media platforms, communication accounts, leisure and entertainment options (and that includes restaurants!).

Social Media 336

Social Media Mobile Ordering Online Ordering Influencer 336