Remove Consumer Goods Remove Coupons Remove Social Media
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Maximize Takeout Profitability With These Six Steps

Modern Restaurant Management

And more than 40 percent of US consumers are likely to go to the drive-through, get takeout or use delivery even when dine-in is allowed, according to Tork. With takeout, that might mean including the unexpected in their bags: a free appetizer, a sample of a new dessert, a coupon for their next meal, or a fun kid’s activity.

Coupons 596
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Four Critical Marketing Mistakes to Avoid

Modern Restaurant Management

Many business owners spend a lot of time perfecting their desktop site, but consumers are now using their phones for everything, from finding brands on social media to online shopping. With consumers emphasizing convenience, it’s crucial that they’re able to reach your business on-the-go.

Marketing 444
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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. The good news is there are plenty of ways to engage in local marketing, both online and offline. Use local keywords in your social media posts, too. Keep the entry process simple.

Marketing 195
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How Fast-Food Apps Took Over The Drive-Thru

EATER

By the time you receive your steaming bag of burgers and fries, its possible that you havent actually spoken to any of the humans involved in preparing or serving the meal youre about to consume. This is especially true for younger consumers, many of whom view an app as a must.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

More than 9,500 consumers were polled for the study , which ranks the brands on three factors –consumers’ satisfaction levels with their most recent visit, their likelihood to return to the brand soon, and their trust in the brand. Since COVID, the dynamics of consumer decision making have changed.

2021 492
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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts.

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Restaurant Marketing in the Coronavirus Era

Modern Restaurant Management

With each delivery and/or pickup order it’s a good idea to include a coupon or gift card that can be used in the future only during a dine-in visit. Although not all your regular customers may be walking through your doors to dine, you can still add value and stay connected with your consumer base in other creative ways.

Marketing 509