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Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. Sales: 80% of sales typically come from 20% of clients. But first, why is customer retention such a big deal? Thats huge!
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyaltyprograms and third-party delivery services. In January 2023, Yum!
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. You can also use sales trends to adjust menu pricing and share customer-favorite menu items, helping you get the most out of high-demand dishes. You can increase revenue.
Without KPIs, spotting inefficiencies in your workflow is nearly impossibleleaving you without the data needed to make informed decisions and grow your online sales. Order Accuracy Rate Customer loyalty is significantly impacted by the order accuracy rate, which measures how often customers receive exactly what they ordered.
Now, lets dive into the 17 best restaurant promotion ideas to increase your customer loyalty and reduce the slow times at your restaurant. Launch a Loyalty or Rewards Program A strong loyaltyprogram is one of the most effective restaurant promotion ideas for driving repeat visits and building real customer loyalty.
Identify your biggest pain points. Are you aiming to speed up service, cut labor costs, or increase online sales? If customer retention is a priority consider a digital loyaltyprogram or automated marketing tools. Can it increase sales or customer retention? Are labor costs too high?
In almost every conversation I have with other industry professionals, someone will say “before COVID… ” or “since COVID… ” As a matter of fact, in many of my articles I make the same comparison. I’ll make this connection for you later in this article. This is a trend I hope will go away.
For most operators, sending once or twice a month is a good starting point. Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. Fortunately, getting started doesnt have to be complicated.
Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts. billion in revenue. It meets customer expectations.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
Increased Emphasis on Online Ordering. The increased cost of goods due to supply chain issues and economic inflation is causing brands to look for other ways to increase margins. At the same time, the labor shortage means that associates need to be focused on high-value activities. Former competitors are now part of the same umbrella company.
If your restaurant isnt showing up in local searchesor if customers cant easily place an order once they find youyoure missing out on sales. To learn how to get started with Google ordering, check out our article on How to Setup Google Ordering for Restaurants. Next, take a look at your menu. Next, focus on your website.
A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. For example: Lets say your restaurant made $100,000 in total sales last month. What Are Restaurant Profit Margins?
By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. When the pandemic hit, many restaurants focused on expenses. Menus were trimmed to a fraction of original size.
In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Make mobile-friendliness a top priority.
Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. To do so, you must have an optimized website and engaging social media profiles.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. This guide will teach you everything you need to know about getting started with restaurant marketing.
In this article, well cover: What makes great restaurant websites Real-world restaurant website examples Practical tips to turn your website traffic into customers Lets start by revealing why every restaurant needs a website if they want to stay competitive and relevant.
Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. If so, you’re not alone.
In this article, youll learn: The most important restaurant KPIs for restaurant profitability, efficiency, and growth How to calculate and benchmark major KPIs using simple formulas Practical tips for tracking KPIs without getting overwhelmed Lets start by breaking down what KPIs are, and why they require your attention.
In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. But how do you get diners to change their habits?
Celebrate your customers with loyaltyprograms and grow your retention rate. According to Metrobi , Loyaltyprogram members visit restaurants 20% more frequently than non-members. In this article, we look at why rewards matter and how to go about setting a program up. How can you stand out?
In this article, we’ll explore the key tech innovations that are simplifying restaurant relocation and helping owners make a seamless transition to their new space. Programs like AutoCAD, SmartDraw, and RoomSketcher offer 3D modeling features. They can do this without setting foot in the new location.
This trend is primarily driven by advancements in point of sale (POS) systems and the availability of white label, plug-and-play online ordering systems. This article explores how QSRs can harness the power of technology to enhance operations, deliver more engaging experiences, reduce costs and increase profitability.
According to an article by BBC, McDonald's is investing in an Artificial Intelligence start-up to help serve data-driven meal choices. Uber is planning to start a program to deliver food via drones in San Diego, California. Take for instance some of the latest technological developments in the restaurant world.
TouchBistro acquired Boston-based TableUp, a provider of loyalty and marketing solutions for the restaurant industry. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. TouchBistro Acquires TableUp.
A recent article in The New York Times cited a 5.7-percent A good starting point for addressing many issues is use of a manager’s log. As Americans reach for a potential post-pandemic world, the restaurant industry continues to reel from two years of economic, staffing and supply chain chaos. Managers are already busy.
This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. “This program is a way to empower and equip restaurant employees with tools and resources to help them succeed and achieve their goals. . To be able to offer these types of resources means a lot.
The pink and blue horse illustration at the top of this article is not clickbait. This was the top craving identified in the sixth wave of the Consumer Coronavirus Behavior research conducted by TheCustomer, Brand Keys, the New York-based brand loyalty and customer engagement consultancy, and Suzy, the on-demand research software platform.
Restaurant employees can apply online to receive a one-time, $500 check to use toward bills, including housing, transportation, utilities, childcare, groceries, medical bills and/or student loans. The Foundation will administer the grants, offered on a first-come, first-served basis. Live in the U.S., an overseas U.S. military base, or any U.S.
Chances are, if you’re starting a business in retail or restaurant, people in the industry will tell you to purchase a point of sale system. If you’re new to the business, a “point of sale” or POS system is a piece of technology in which hardware and software components are used to take payments from customers.
Revenue Metrics Sales Revenue Sales Revenue measures the total income generated from food and beverage sales. Calculate sales revenue by adding up all sales receipts over a specific period. Calculate this metric by dividing Total Sales Revenue by Number of Customers.
Topline numbers show robust restaurant sales growth during November. Same-store sales growth was 1.6 percent in November, which represents the third consecutive month of positive sales growth and the strongest since January. Thanksgiving typically represents lower sales volumes for most industry segments.
Read through our article on how to pivot your restaurant to takeout & delivery to see if leveraging these revenue channels is an option for your business. Consider things like merchandise sales, inventory sales, or private cooking lessons. In some areas, they are even being legally required to do so.
Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers. Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers. This article explores the main components of using these to achieve success.
One such technological marvel is the cloud-powered point-of-sale (POS) system. Seamless Accessibility Anytime, Anywhere Have you ever been away from your business and wanted to check sales, inventory, or other data? You might ask, “Why should I switch?” Traditional POS systems can limit you to on-site access.
One such technological marvel is the cloud-powered point-of-sale (POS) system. Seamless Accessibility Anytime, Anywhere Have you ever been away from your business and wanted to check sales, inventory, or other data? You might ask, “Why should I switch?” Traditional POS systems can limit you to on-site access.
One such technological marvel is the cloud-powered point-of-sale (POS) system. Seamless Accessibility Anytime, Anywhere Have you ever been away from your business and wanted to check sales, inventory, or other data? You might ask, “Why should I switch?” Traditional POS systems can limit you to on-site access.
Whether you’re a first-time entrepreneur or expanding into the deli space, this article will help you start strong. One technological element to focus on is your point-of-sale (POS) system. Food trends come and go, but the classic sandwich stands the test of time. Start by identifying who your ideal customer is.
An alternative is to buy an existing bar that is up for sale. Another option is to look into government programs that might offer financial assistance for small businesses. Opening and owning a bar is one of those unique life experiences; you have no idea what it will be like until you actually go for it. How Do I Run a Profitable Bar?
TouchBistro - a point of sale (POS) app for iPads - allows servers to take payments tableside, managers to monitor sales activities, and accountants and administrators quick access to valuable performance trends. Top Restaurant Management Apps. Try 7shifts for Free. Apple | Android. TouchBistro. Team Communication. QuickBooks.
Set measurable goals: Establish specific and clear objectives, such as increasing sales, growing your social media presence, or garnering positive online reviews. You can reward your customers for their loyalty by establishing a card system wherein they'll get a stamp (or a sticker) for every purchase they make.
Chances are, if you’re starting a business in retail or restaurant, people in the industry will tell you to purchase a point of sale system. If you’re new to the business, a “point of sale” or POS system is a piece of technology in which hardware and software components are used to take payments from customers.
In this article, we look at how you can leverage AI tools to optimize your restaurants marketing in 2025. AI Streamlines LoyaltyPrograms Do you have a customer loyaltyprogram? A loyalty or reward program is essential for increasing customer retention and driving repeat business.
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