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In this article, we delve into five key ways that you should be using your POS data to forecast holiday demand for your restaurant. It’s the perfect season for experimenting with new menu items that align with previous seasonal trends.
Seamless restaurant operations, where the crew anticipates customers’ and coworkers’ needs and easily course-corrects, require more than technical know-how and vetted organizational systems. In this article, I’ll share those tips so you can hire people who will excel in the role and not only fill it.
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. In fact, boosting AOV is one of the easiest and most effective ways to increase revenue while improving the customerexperience for your guests.
Make the tomato an experience. Youre a chef, dont take the easy route of buying pre-cooked cold cuts for your meat roast, smoke or braise your own; make it your signature and let the customer see the product being sliced in front of them. Leave your customers speechless and your employees beaming with pride.
Running a restaurant isn’t just about crafting the perfect plate or creating an unforgettable experience for your guests, it’s about making money. Sysco, US Foods, and similar distributors have multiple revenue streams, but in this article, we’ll focus on one of their biggest sources of income: margins.
These are indeed the table stakes when it comes to delivering premium experiences. In the January 23, 2024 New York Times article,“The Menu Trends That Define Dining Right Now,” the publication gathered 121 menus from restaurants all over the United States. And as spending increases, so does engagement.
Youre not just serving foodyoure managing impressions, experiences, and expectations, all in the digital world. Thats why its important to get proactive and make it super easy for your happy customers to speak up about their experience. This ensures that the information potential customers find is accurate and up-to-date.
This leads to the intent of this article. Some may view dining out as a luxury that can easily be put aside, but time and experience has demonstrated otherwise. We put it all on the table when it is felt that the time is right, or situations demand it. So, here we are at a point when I believe it is important to do just that.
When customers are looking for a new place to eat, one of the first steps in that journey is checking reviews. After reading this article, you will realize that reviews are your most valuable online asset, and leaving them unattended is unthinkable. Make sure its prominently placed so customers dont have to hunt for it.
That’s why this approach will help you avoid costly mistakes, save time making important decisions, and make for a less stressful renovation experience. How Design Technology Improves Space and Guest Experience Every square foot counts when redesigning a fast-casual eatery or a fine dining venue.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients. Thats huge!
Use tactics like: Price anchoringplacing a high-priced item next to your target to make it feel like a better deal Removing dollar signs to reduce price sensitivity Write stronger menu descriptions to tap into customer preferences These menu engineering tricks may seem small, but every change will nudge guests toward more profitable menu choices.
This is not the normal amount of angst that has been present for decades fickle customer tastes, rising cost of goods, changing demographics, or escalating rents; there are far deeper concerns that make everyone scratch their heads in wonder. Is the experience in jeopardy? There are problems, right now, without answers.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.
Bad restaurant reviews might hurt in the moment, but every one of them is an opportunity to set things right with a disgruntled customer, get insight on how to improve your operations, and turn a negative experience into a chance for growth by showing future customers you care about their dining experience.
Its the number one way customers discover new restaurants and if your business isnt showing up in the search results, youre losing diners to competitors who are. Local restaurant SEO is the best way to attract new customers, and its easier than you thinkyou dont need to be a technical expert to start seeing real results.
These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability. This might seem like a small detail, but it plays a big role in the overall delivery experience and significantly impacts customerexperience. What Impacts Order Volume?
This article explores their charm, global influence, and the key elements that fuel their success. This intimacy creates a sense of belonging that turns dining into a personal, almost home-like experience. This commitment to authenticity also extends to the overall experience.
And operators who don’t have one at all are missing out on a huge opportunity to tell their restaurant’s story, connect with new customers, and distinguish themselves from other restaurants in their area. Think of it as a handshake with potential new customers, a moment to say, “Here’s who we are, what we serve, and why it matters to us.”
From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers. This way, you won’t need to code your site from scratch.
In this article, youll learn: How online reviews shape restaurant discovery and customer decision-making Why positive reviews lead to higher revenue and stronger customer loyalty How to make them work in your favor, even when the feedback isnt perfect Lets dig into why online reviews matter more than everand how they can help your restaurant grow.
For a long time, third-party delivery apps seemed like the easiest way to get your restaurant online and in front of new customers. This means customers place orders through your own website or appnot a third-party platform. This means customers place orders through your own website or appnot a third-party platform.
The ‘New Normal’ Before we delve into how AI can drive growth, let’s first focus on the basics: Improving customerexperience. Preventing customer indecision. Telling the customer what to do next. Another downfall of these apps – they own all of your customer data. Thinking about delivery?
Restaurant KPIs are numbers that go beyond basic accounting to help you see how every part of your business is performingfrom your profit margins to your guest experience. Not all restaurant KPIs measure the same thingsome help you protect your bottom line, while others can improve your operations efficiency or improve guest experience.
The result is frustrated customers, stressed employees, and a system that feels more like a burden than a boost to your business. In this article, youll learn: How food delivery aggregators work and why theyre valuable. The operational and customer service benefits of using an aggregator.
Restaurants collect a ton of customer data. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. If customers have to hunt for it, they might not bother.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. In this article, you will learn: How to define your restaurants target market to guide your business decisions. Key customer factors that influence dining preferences, from demographics to behavior.
From softwares like ChatGPT to self-driving cars like the Tesla Model 3, AI and automation are making remarkable strides In the restaurant industry, these solutions are streamlining various aspects, including inventory management, contactless ordering, customer behavior analysis, and more.
Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. Restaurant websites should have a clean, uncluttered feel and customers should easily be able to navigate between pages.
They play a big role in overseeing your inventory and attending to customer complaints. In this article: How do you handle inventory management to keep the bar always adequately stocked? What would you do if a customer claims they were overcharged? How would you handle a conflict between a bar staff and a customer?
After all, it’s not just the quality of your food that can keep customers coming back — 73% of diners base their satisfaction on the quality of service they receive. Your staff, especially your restaurant manager, plays a crucial role in the overall dining experience. Hiring the right people can make or break your business.
Every restaurant faces operational challengeseven with a great menu and a talented team, bottlenecks can slow service, frustrate customers, and cut into profits. Staff scramble, customers grow impatient, and suddenly, a busy night turns into chaos. A slow experience isnt just frustratingits a reason to go somewhere else next time.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Too high, and youll drive customers away. High-end restaurants can charge more for the experience, leaving wiggle room for a higher food cost percentage.
Youre not just managing food and staff, youre battling slim profit margins, high operating expenses, and constantly changing customer preferences. And while the odds improve with experience, restaurant ownership is still tough. The Alternative: Validate your idea, clarify your customer base, and align pricing with your market.
Its going to get dropped, splashed with sauce, and maybe knocked off the bar by a customers pursethats just part of the deal. Bonus points if the interface is also customer-friendly, especially if you plan to use tablets for self-ordering or digital menus. For staff, it means faster table turns and fewer logjams around the POS.
What was once a gradual process turned into a rapid transformation, permanently reshaping how restaurants operate and interact with customers. Customers have now fully embraced the benefits of using restaurant technology, and to keep up with guests evolving expectations, the tech industry is growing at an incredible rate.
The ultimate goal of branding is to create an emotional connection with your customers that encourages them to choose you over your competitors. Thats why we created this easy guide to restaurant branding: to make certain you never miss an opportunity to connect with your customers. But how do you get there? for that exact same meal.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
This doesnt mean cutting corners and sacrificing the customerexperience; its about knowing where your money is going, spotting leaks early, and fine-tuning whats already working. However, you can start controlling labor costs without cutting staff or sacrificing customer service.
In this article, you will learn: How a centralized delivery system eliminates the chaos of managing multiple platforms. What should be a reassuring sightscreens full of customer ordersis actually a logistical nightmare. These small errors add up, leading to unhappy customers, negative reviews, and wasted food costs.
As the fight against COVID-19 continues, more of those same restaurants have started considering—and even implementing—new plans for welcoming employees and customers back for in-person dining. Consider limiting bathroom capacities for both employees and customers to reduce person-to-person proximity.
Social media platforms, such as Facebook, Instagram, and Pinterest, make it easy to connect with potential customers. The article below covers some of the factors you should consider in your social media strategy – including what to look for when choosing the right social media platform for your restaurant’s marketing strategy.
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