7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

SEPTEMBER 24, 2020

According to Morgan Stanley estimates, online delivery is set to grow from $260 billion in 2017 to $325 billion in 2020 – and possibly $470 billion by 2025. And be sure to include napkins with every order to promote good hygiene. Eating out, or taking out, is never just about the food.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

Modern Restaurant Management

JUNE 8, 2021

In the midst of the COVID-19 pandemic and the resulting restaurant shutdowns, online ordering has become the go-to method for many customers. By using loyalty programs as a way to encourage customers to order directly. So how can restaurants avoid these fees?

Loyalty Program 531

Loyalty Program Point of Sale POS Email Marketing 531

Modern Restaurant Management

OCTOBER 9, 2020

And then, beginning in early March, the bottom fell out. Brick-and-mortar businesses have thus had to adapt their marketing strategies in order to survive in the long run. As word of the virus spread in early March, the precipitous drops in retail traffic started before any stay-at-home orders were issued.

Online Ordering 474

Online Ordering Email Marketing Social Media Retail 474

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Extra side, desert, take-home dressing, etc. Pizza chains still getting orders via phone 70 percent of the time. Everything now just takes a little extra effort but it’s all mostly doable.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

DECEMBER 21, 2020

New independents will arise out of the ashes. The new wave of restaurateurs will learn from the recent crisis and will focus on sustainability of operations by leaning hard into delivery, take-home, curbside pick-up, contactless payment, and other enabling technology. Digital advertising will become high priority.

2021 478

2021 Online Ordering Email Marketing Advertising 478

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association launched an industry grassroots education and engagement resource available online at RestaurantsAct.com.

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

AUGUST 18, 2020

We advertised in local papers, supporting youth sports and wrapping our vehicles. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business. I love that the wrap is always working for you even if it is just parked out front of the restaurant.”

Marketing 493

Marketing Front of House Back of House Food Truck 493

ChowNow

FEBRUARY 12, 2025

New concepts, ghost kitchens, and delivery-only brands are popping up constantly, making it harder for any single restaurant to stand out. Today, customers rely on Google searches, online reviews, and social media to decide where to eat. A strong online presence means more visibility, more orders, and, ultimately, more revenue.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Just prior to the pandemic, off-premises orders accounted for 60 percent of restaurant engagements, according to a National Restaurant Association report.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

Modern Restaurant Management

JULY 28, 2020

Digital engagements with customers are going to remain the norm long after the COVID-19 pandemic, as customers come to appreciate the convenience of curbside pickup and in physical locations, contactless payment options and online or mobile ordering. Even though digital can help with ordering, a courteous greeting can go a long way.

Customer Experience 554

Customer Experience Online Ordering Mobile Ordering Customer Service 554

EATER

NOVEMBER 21, 2024

But like most online diet fads, while there is a kernel of truth at the heart of it, the panic is mostly overblown. The Liver King, a carnivorous diet influencer with millions of followers, takes inspiration from our mythical ancestors, who he believes stayed healthy and fit through a diet of unprocessed raw meat. Kennedy Jr.

Advertising 331

Advertising Influencer 2023 2022 331

Modern Restaurant Management

APRIL 30, 2021

Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. Make sure that locals know the measures your business is taking to ensure the safety of both customers and staff. Reach Out to Local Foodies. Sign Up on Local Directories.

Marketing 568

Marketing Food Safety Social Media Small Business 568

7 Shifts

AUGUST 12, 2021

Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Aside from paid advertising, ranking high in local organic search results is critical. Consider online marketing for restaurant engagement to be a long-term commitment. Every stage of the client's journey should be examined.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

ChowNow

FEBRUARY 7, 2025

To get the most out of your marketing budget, be very clear with your goals. Do you want to drive more online orders? Investing in digital ads, email marketing , and an optimized online ordering system that can boost sales. Online Ads (Google, Facebook, Yelp, etc.) Are you trying to increase foot traffic?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Social Hospitality: Restaurants

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. Plan Ahead. High Days and Holidays.

Marketing 440

Marketing Social Media Advertising 2007 440

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering? So, where do you start?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

ChowNow

AUGUST 8, 2019

It’s not surprising that in the age of online ordering, pizzerias are uniquely poised to profit. Online ordering grows order volume and size , increases revenue, boosts efficiency , and fosters customer loyalty. Many pizzeria owners and operators are already fed up with these third-party online ordering fees.

Online Ordering 170

Online Ordering Ordering Mobile Ordering Back of House 170

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Run an app only promotion.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

Modern Restaurant Management

DECEMBER 16, 2020

QSR brands that quickly adapted television advertising campaigns with messaging to respond to the pandemic saw this strategy pay off with greater consumer engagement, according to EDO, an advertising insights and analytics company that specializes in search engagement.

Fast Casual 363

Fast Casual Advertising Online Ordering Casual 363

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Take every initiative you can to disinfect and sanitize your restaurant.

Social Media 539

Social Media Food Safety Cash Management Kitchen Safety 539

ChowNow

JANUARY 6, 2021

Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. Even long after the pandemic has ended, consumers will continue to use online ordering to patronize their favorite restaurant. Keep delivery on the table.

2021 370

2021 Mobile Ordering Online Ordering Download 370

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. The math is simple: more orders over time equals more sales. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes.

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

Modern Restaurant Management

DECEMBER 31, 2024

However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI. Similarly, 59 percent of respondents believe mobile apps that offer easy online ordering will have the greatest impact on operations over that same time period.

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221

Modern Restaurant Management

MAY 25, 2021

This would be welcome news as the pandemic has created permanent changes to consumer behavior, including the increased use of online ordering and take-out. Advances in e-commerce were already pushing for regulatory innovation but the pandemic made modernization and integration of online ordering technology a necessity.

Hospitality 474

Hospitality Government Insurance Online Ordering 474

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. Additionally, local marketing helps restaurants stand out by targeting specific audiences within their immediate area.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

APRIL 2, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. To receive funds, the applicants must complete their grant requests online. restaurant employees financially impacted by the coronavirus crisis.

Healthcare 517

Healthcare Employee Relations Online Ordering Customer Service 517

Modern Restaurant Management

APRIL 9, 2021

From the moment a candidate submits their interest, how quickly does it take for them to accept a job offer? Time-to-fill is more relevant for supervisor roles and above, where this metric can stretch out over weeks. Adjacent to this is time-to-fill, which is used to track the total amount of time company positions remain unfilled.

Hiring 474

Hiring Management Management Retail 474

Modern Restaurant Management

AUGUST 17, 2020

The survey found that 59 percent of US and 47 percent of UK consumers plan to dine-out as soon as they are able. But while limited dining options are available, people have shown an increased desire to help out independent restaurants. Mixed take-out bag. Can't touch this.

2020 493

2020 Loyalty Program Mobile Ordering Food Safety 493

ChowNow

FEBRUARY 19, 2019

On the surface, third-party marketplace online ordering platforms like Postmates, Grubhub, and Uber Eats may seem like a smart choice for your restaurant. After all, it pays to have online ordering , and these services can offer you a large audience of new customers. That, though, might cost 30% of each order instead.

Online Ordering 284

Online Ordering Mobile Ordering Food Order Delivery 284

Modern Restaurant Management

DECEMBER 21, 2020

Yet at the same time, every marketer blasted out email updates “we’re in this together” filling consumer’s inboxes, rendering email virtually ineffective and driving down open rates from the pre-pandemic abysmal 20 percent. When you give back to the community, the community takes care of you.

2020 450

2020 Online Ordering Customer Experience Point of Sale 450

Modern Restaurant Management

JANUARY 3, 2024

We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive. For example, consider a post idea: “You can order your morning takeaway coffee in our cafe.” I want to highlight trends in restaurant promotion for 2024. A social media presentation is crucial.

2024 520

2024 Social Media Customer Experience Events 520

ChowNow

MARCH 8, 2022

In reality, running a promotion can not only help you stand out and be memorable, but it can give your customers an incentive to purchase more than they would have normally! Take a look at some of our “do’s” and “don’ts” of running restaurant promotions, designed to help keep your customers coming back for more. Think “GREEN” for St.

Mobile Ordering 370

Mobile Ordering Online Ordering Demo Customer Service 370

Modern Restaurant Management

FEBRUARY 18, 2020

We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. Restaurant groups that figure out how to find, compensate, motivate, and keep the very best people on staff will continue to disrupt the rest of their culinary competitors.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

ChowNow

FEBRUARY 12, 2021

Now more than ever, it’s important for local restaurants to establish an online presence. In fact, 80 percent of consumers rely on digital tools like an easy-to-use website and online ordering system , as motivating factors in deciding where they’ll dine. Engage with customers using Business Posts.

Email Marketing 370

Email Marketing Online Ordering Social Media Customer Service 370