Modern Restaurant Management

AUGUST 18, 2020

The brand has two locations – Aspen and Parker– and specializes in Danish baby back ribs and our in-house smoked meats with homemade side dishes. “Our marketing plan has always been to get new people to try our food,” he said. We advertised in local papers, supporting youth sports and wrapping our vehicles.

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ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

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Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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Book Marketing Email Marketing Social Media 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

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Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

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Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting "You want to advertise where your customers are already looking.

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Marketing Email Marketing Social Media Coupons 471

Social Hospitality: Restaurants

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. Plan Ahead. High Days and Holidays.

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Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

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Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

JUNE 18, 2020

And to inspire you to put your experience to work for you, here is a quick guide to the Post-CV restaurant marketing themes that will help your business bounce back to profitability in the new normal – whatever that looks like. What marketing methods would you employ with a proactive mindset?

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7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Aside from paid advertising, ranking high in local organic search results is critical. Email Marketing.

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ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

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Modern Restaurant Management

NOVEMBER 14, 2024

"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." We believe that having those additional insights allowed operators to be more accurate and specific in their marketing, and that was the deciding factor in successful campaigns."

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The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Special events make for good video content as well.

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Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Here are three top places to advertise: Online. Out-Of-Home.

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Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

DECEMBER 3, 2024

The demand for earlier reservations provides restaurants the opportunity to get creative when it comes to driving traffic for second and third seating’s with memorable experiences, dynamic pricing, or late-night specials. What are some ways restaurant operators can market for the holidays?

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Modern Restaurant Management

JANUARY 26, 2022

Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. With delectable pre-selected courses, the meal can feel more upscale and thus create an event that feels more special and memorable. Create a Prix Fixe Menu.

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Modern Restaurant Management

DECEMBER 8, 2020

The article below covers some of the factors you should consider in your social media strategy – including what to look for when choosing the right social media platform for your restaurant’s marketing strategy. Social media is about reach: how many people will theoretically be able to see your marketing message.

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Social Media Advertising Customer Service Article 520

Modern Restaurant Management

JANUARY 5, 2023

Twenty years ago, spending marketing dollars on digital ads was a new concept. Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. This meant if you had no competitors, you could advertise for cheap. Didn't exist. Also non-existent.

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Advertising Social Media Point of Sale Supplies 481

Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

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Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.

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2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

APRIL 25, 2022

Yes, when customers sign up for a loyalty program that offers benefits like discounts, or the opportunity to earn points, they are more likely to take interest in other ongoing or upcoming events and special offers in your company. When customers feel more special and valued, they will prefer sticking to your brand for their future purchases.

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7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Get the Guide: Email Marketing Made Easy for Restaurants.

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

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Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

OCTOBER 12, 2022

As a restaurant, you’ve got the opportunity to feed into that joyful excitement with special events for the season, so grab the chance before the winter holidays takeover! Serve Special (Spooky) Food and Drinks. Half the fun of Halloween is dressing up in something special. Incentivize.

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Advertising Social Media Food Truck Seasonal Menu 491

Modern Restaurant Management

APRIL 28, 2022

Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives. Provoke Insights conducted a 15-minute survey among 1,500 Americans between the ages of 21 and 65. The study was in-field from March 1-10, 2022.

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Food Supply Magazine Advertising Customer Service 471

Modern Restaurant Management

DECEMBER 13, 2019

Direct Mail Marketing has been around just about as long as mailbox service to homes has been. I may own Our Town America, a national direct mail marketing franchise, specializing in reaching people who have just moved to the community, but I recognize there are other ways to market your business. Boy, do I realize that.

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Modern Restaurant Management

JUNE 8, 2021

Strong loyalty programs incentivize direct sales and include everything a brand needs to implement a winning marketing strategy, … While it may be easy to think that a sale is a sale, that’s just not the case. Why should these customers get so much special treatment?

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ChowNow

MAY 30, 2025

If youve got a big outdoor patio, maybe a summer evening special event is the best move. A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions. Dont do it manually.

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Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

MAY 14, 2020

Additionally, a branded mobile app enables your business to send notifications to customers in real-time with special offers that allows your business to drive traffic during slow days. Analyze Online Conversations to Adjust Current and Future Strategies.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

ChowNow

MARCH 7, 2025

Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests. Personalized marketing and promotions. You can increase revenue.

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Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

OCTOBER 3, 2023

Engaging with customers on a local level is crucial for achieving long-term success, especially in a customer-driven competitive market. Local store marketing (LSM) is one of the most impactful ways for restaurant brands to provide those touch points. Finally, don't underestimate the power of word-of-mouth advertising, either.

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Social Media Customer Experience 2009 Customer Service 443

Restaurant Business

JUNE 11, 2025

marketing retail News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

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Fast Casual Cash Management Leadership Retail 159

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

JANUARY 28, 2022

Your business name should make it immediately apparent what kind of cuisine you specialize in. When designing your logo, consider your target market. You will also need to do a bit of market research to see how your competition positions itself. You can display images and descriptions of your food and advertise special offers.

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