The Restaurant Times

MARCH 17, 2023

Vying for customers, then, has to be incredibly creative to stand out. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. 5 On-Site Restaurant Advertising Ideas Don’t undervalue your restaurant’s in-house marketing efforts.

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

Modern Restaurant Management

OCTOBER 20, 2023

Stemming from rising inflation, consumers are also uncertain on whether it’s less expensive to dine out or eat in. A Restaurant Pulse Check by Vericast found that nearly half of consumers plan to spend less on dining out in 2023. These relationships are extremely valuable in the context of marketing efforts.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

Modern Restaurant Management

MAY 15, 2024

a real person taking orders on a tablet/mobile device) 7 percent prefer an automated experience, ordering and paying in the drive-thru at a self-service kiosk To learn more, Modern Restaurant Management (MRM) magazine reached out to Chris Siefken, head of technology at Xenial.

Mobile Ordering 100

Mobile Ordering Customer Service Customer Experience Technology 100

Modern Restaurant Management

MAY 16, 2023

QSR operators can use digital signage to test out different messaging and promotions to see what resonates with their customers. Perhaps you want to advertise a new garlic dipping sauce for your pizza shop or a new milkshake that goes great with the classic chicken and fries meal.

Loyalty Program 156

Loyalty Program Seasonal Menu Advertising Customer Experience 156

7 Shifts

OCTOBER 9, 2019

You wake up, have a coffee, and decide that it’s a perfect day to go out for a nice brunch. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system. Not convinced? Picture this: It’s a Sunday.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

MAY 15, 2024

a real person taking orders on a tablet/mobile device) 7 percent prefer an automated experience, ordering and paying in the drive-thru at a self-service kiosk To learn more, Modern Restaurant Management (MRM) magazine reached out to Chris Siefken, head of technology at Xenial.

Mobile Ordering 88

Mobile Ordering Customer Service Customer Experience Technology 88

Indoor Media

NOVEMBER 23, 2020

Let’s face it, everyone needs to advertise. Today, restaurants face some tough decisions, and it can be difficult to prioritize new advertising when you’re already on a tight budget. It will definitely help if you have a newer model phone or camera to take the photos, but don’t stress about hiring a photographer.

Advertising 78

Advertising Blog Loyalty Program Seasonal Menu 78

Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. If you’re a pizza restaurant, plan on stocking up so you don’t run out of key ingredients in the rush! Rounding out the list in tenth place are quesadillas. Fifth place goes to guacamole.

2024 196

2024 Loyalty Program Food Order 2030 196

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Bambuu Asian Eatery has even seen over $2,500 in deal redemptions from their advertising efforts. Restaurant advertising is more than social media contests and digital billboards.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

7 Shifts

JANUARY 20, 2023

There are a few things restaurants can do to get ready for the Super Bowl: Stock up on supplies: Make sure you have enough food, drinks, and utensils to accommodate the increase in customers.Think of what's most likely to sell out first: finger foods, wings, pizza, kegs, napkins, special items, etc. But how do you stand out?

Specials 195

Specials 2023 Social Media Email Marketing 195

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

NOVEMBER 9, 2022

Designing newsletters and using an email service provider to send them out can cost between $10-$100 per month for new outlets. Before you set out to do anything, plan accordingly. HubSpot, MailChimp, Hunter.io, Moosend, and Zoho Campaigns are some tools you can try out. Make sure to create newsletter content that stands out.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

NOVEMBER 1, 2022

There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Your plan should be comprehensive, well thought out, achievable, and consistent. Before you get any ideas for a cheesy radio spot, take a step back and look at the bigger picture.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

OCTOBER 31, 2022

Taking the time and energy to create one proves to others (and yourself) that you're serious about the venture. Check out these successful restaurant ideas. Explain how your restaurant will stand out in a sea of competition. You may want to list out: Team Management. you'll use, and what makes your new business special.

Point of Sale 397

Point of Sale Back of House Document Download 397

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. In this blog, we’ll cover four tips to help you boost customer loyalty at your restaurant. Start a restaurant loyalty program. more often than non-members and spend 18 percent more per order.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. I think that guests will be choosy with where they go out in the future, and concepts that provide an authentic and safe experience will definitely have the edge. Here are their responses.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Indoor Media

DECEMBER 18, 2020

Online advertising and cyber solutions might help get customers in the door, but you’ll need tried-and-true human interaction to round out your customer outreach strategies for dry cleaners. Obviously, you’re doing something right, so find out why those regulars keep coming back. If that seems too easy, take it up a notch.

Coupons 78

Coupons Loyalty Program Advertising Tip Distribution 78

7 Shifts

DECEMBER 18, 2019

With dinner prep taking place in most restaurants from noon on, you’re open anyway—and the more diners you can attract to buy lunch, the more profitable you become. 33% of Canadians eat out for lunch most-often, not far behind the dinner crowd at 49%. Sounds good, doesn’t it? Does this mean they dislike breakfast? Not necessarily.

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

Modern Restaurant Management

JULY 6, 2022

Substantial price hikes on restaurant menus are causing consumers to choose other options aside from eating or taking out, and a ‘tipping point’ is on the horizon where inflation will depress overall demand. Eating out and ordering less : As part of this overall cut in spending, consumers are simply dining out less.

Consumer Goods 197

Consumer Goods Coupons Loyalty Program Pricing 197

Modern Restaurant Management

JUNE 15, 2021

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. But one of the biggest digital investments restaurants can make is in advertising.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Modern Restaurant Management

MAY 5, 2022

Such advancement of technology in the food industry expanded into the use of cryptocurrency in the restaurant industry, leading to the rise of crypto restaurants taking their place in the blockchain world. After announcing the partnership, the company ran a pilot program in outlets in Denver this month. They are currently sold out.

Serving 189

Serving Loyalty Program Food Supply Point of Sale 189

Goliath Consulting

SEPTEMBER 7, 2023

In the digital age, the culinary world doesn’t just battle it out in the kitchen. Take feedback constructively, adapting and refining based on genuine concerns. Digital Loyalty Programs: Point, Click, Reward Digitize loyalty rewards to make the collection and redemption process seamless.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Bingage

JULY 18, 2023

Utilize social media advertising: Invest in targeted ads to reach a wider audience and promote your products or special offers. These tactics create a sense of urgency and encourage customers to take action. Leverage retargeting campaigns to reach users who have shown interest in your brand or products.

Loyalty Program 69

Loyalty Program Email Marketing Social Media SEO 69

Open for Business

APRIL 3, 2023

Think about what makes your restaurant stand out from the competition. Promotion This P covers anything you do to attract guests, including: Digital marketing Paid advertising PR campaigns Organic marketing Promotion is how you reach your potential guests to let them know about your restaurant and why they must book a reservation.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Restaurant365

APRIL 20, 2022

Building a customer retention program is important for improving the lifetime value of current customers, which can make up a large portion of your restaurant’s revenue. And as an added bonus, customer loyalty helps bring in new customers since happy customers are more likely to recommend your product or service to others.

Loyalty Program 78

Loyalty Program Customer Service Employee Relations Customer Experience 78

Bingage

JULY 18, 2023

Utilize social media advertising: Invest in targeted ads to reach a wider audience and promote your products or special offers. These tactics create a sense of urgency and encourage customers to take action. Leverage retargeting campaigns to reach users who have shown interest in your brand or products.

Loyalty Program 61

Loyalty Program Email Marketing Social Media SEO 61

Lavu

NOVEMBER 18, 2022

For additional help, check out Lavu’s free ebook How to Build a Restaurant Business Plan. What will make your business stand out from others? Will you offer delivery or only take out? Highlight what makes you unique and helps you stand out from competitor positioning. Location: Share research about your area.

Loyalty Program 78

Loyalty Program Download Document Point of Sale 78

Indoor Media

AUGUST 26, 2020

One of the great things about email marketing services is that you’ll be able to take customer information from your shop management software and import it right into their platform to personalize the emails based on the categories mentioned below. Introduce a Loyalty Program. Know and Segment Your Customers.

Email Marketing 113

Email Marketing Marketing Loyalty Program Coupons 113

Indoor Media

SEPTEMBER 9, 2020

While there are many ways to encourage customer loyalty, we’re going to discuss a simple, yet significant tactic – putting offers on the back of your auto repair receipts. Those little white rolls placed in your POS system can be transformed from a trash can filler into a branded customer loyalty tool. Customer Loyalty Programs.

Coupons 78

Coupons Loyalty Program Customer Service Advertising 78

Lavu

DECEMBER 16, 2019

While it may seem like just another trend it’s really the next best thing for expanding your customer base and building customer loyalty. How to Build a Loyalty Program. If you don’t already have a loyalty program started, you’ll need to think about the following while considering an app: know your customer base.

Loyalty Program 78

Loyalty Program Customer Service Point of Sale Mobile Ordering 78

Open for Business

MARCH 21, 2023

Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising. This form of organic marketing can take place in person or online. That’s more than any other category of marketing.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

24/7 Waiter

SEPTEMBER 7, 2023

With many foodies ordering meals online or taking them to-go instead of dining in, it is more important now than ever to cash in on this type of customer. A software program that makes online food ordering easy adds to your restaurant marketing strategy and helps boost your sales. Here are some ways to attract more take-out business.

Dine-in 36

Dine-in Ordering Online Ordering Loyalty Program 36

Indoor Media

MAY 3, 2021

You’ve done what you can to build out your social media platforms, and you’re starting to see some serious merchandise sales. A recent study found that most customers who return to restaurants to cash in on their loyalty programs prefer to be rewarded with free items. The post Is Your Restaurant Branding Working?

Coupons 78

Coupons Advertising Loyalty Program Social Media 78

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. We really appreciate them being proactive and reaching out to us during a time that we couldn't even digest what was happening."

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Modern Restaurant Management

AUGUST 17, 2020

The survey found that 59 percent of US and 47 percent of UK consumers plan to dine-out as soon as they are able. But while limited dining options are available, people have shown an increased desire to help out independent restaurants. Mixed take-out bag. Can't touch this.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

Restaurant Engine

FEBRUARY 28, 2024

There’s plenty of room in the market for more trucks because people are eating out like never before. Consider the following: Check out the competition. Take this a step further and research the restaurants in your area. 3: Take Care of Licenses and Banking Next, it’s time for some business legwork. This is the key!

Food Truck 52

Food Truck Food License Website Management 52