Remove Advertising Remove Loyalty Program Remove Management
article thumbnail

Key Benefits of Restaurant Loyalty Programs

Modern Restaurant Management

Don’t worry, if you are searching for the best way to attract and retain more and more customers, then you must try implementing a loyalty program. With proper loyalty program management, you will be able to improve your sales as well as customer engagement. Key Benefits of Loyalty Reward Programs.

article thumbnail

Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. What kind of creative works best in restaurant and food advertising?

Marketing 447
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Restaurants Should Lean Into Loyalty Programs As a Way to Increase Direct Sales

Modern Restaurant Management

By using loyalty programs as a way to encourage customers to order directly. Strong loyalty programs incentivize direct sales and include everything a brand needs to implement a winning marketing strategy, … While it may be easy to think that a sale is a sale, that’s just not the case.

article thumbnail

Value-Driven Messaging Fuels Increased Traffic

Modern Restaurant Management

"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." Despite the value that appears to come from having deeper knowledge of loyalty program members, only about half (52 percent) of QSRs leverage third-party demographic data in their loyalty programs.

article thumbnail

2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing.

2025 419
article thumbnail

C-stores are stealing fast-food tactics. And fast-food customers

Restaurant Business

Photo: Shutterstock Made-to-order food, value offerings, loyalty programs. Increasingly, however, they are becoming the hallmarks of convenience-store foodservice programs. retail News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. By Heather Lalley on Jun.

Food 275
article thumbnail

Emotion-Based Ad Targeting in QSR Environment

Modern Restaurant Management

For a deeper dive, Modern Restaurant Management (MRM) magazine turned to Pete Crofut, VP, Business Development – Agencies & Brands for Wurl, which uses Connected TV to reach potential consumers. How should brands be using GenAI targeting to better engage with guests and build loyalty? What is AI-powered emotional targeting?