Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. Here are 4 auto shop advertising campaigns that are sure to win over customers—and turn them into loyal brand advocates.

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Advertising Social Media Coupons Email Marketing 78

Modern Restaurant Management

OCTOBER 16, 2023

Source: *Causeway Solutions 2023 Dining Out and Household Spending Now that we know a little bit about overall dining habits, we looked at how people’s feelings and attitudes about other things influence their dining preferences. 62 percent rarely or very rarely enjoy fine dining. Only 26 percent of the population is 35-54.

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Fast Casual Fine Dining 2023 Casual 209

Bingage

AUGUST 29, 2019

Influencer marketing : Well I hope it’s not a new term for you because when we talk about the term “marketing” social media and digital marketing is always on the top. Here will be discussing influencer marketing in a restaurant and what are the advantages of endorsing influencer for marketing in depth. Source: Influenex.

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Influencer Marketing Social Media Advertising 72

7 Shifts

OCTOBER 22, 2019

Instagram is influencing menu offerings, restaurant design, and marketing strategies. Source: [link] No wonder Instagram has the impact it does. Source: Instagram, @sweetgreen) 3) Establish Aesthetic and Tone Reinforcing your restaurant’s image and creating a visually-appealing Instagram feed go hand in hand.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Goliath Consulting

SEPTEMBER 7, 2023

Influencer Marketing: The Modern Word-of-Mouth Influencers can drive a considerable amount of traffic. Opt for micro-influencers as they often have a more engaged local following. Host influencer nights where they can live-stream or vlog their experiences. Writing about the local sourcing of your ingredients.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

OCTOBER 22, 2021

Those stats demonstrate the power and influence of social media. Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook. But if you can post some photographs of your customers enjoying your food, that’s a quick and easy way of advertising your brand.

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Social Media Advertising Events Customer Experience 193

Open for Business

APRIL 25, 2023

The term “earned media ” gets at the idea that you’ve received public praise from a trusted source simply by virtue of being excellent. Generally speaking, people have more faith in earned media than in paid advertising, too. They take the word of a local food influencer or newspaper more seriously than they do ads, for example.

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Social Media SEO Email Marketing Influencer 78

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Influencers like food bloggers and food critics have a loyal audience that trusts what they say and recommend.

Marketing 225

Marketing SEO Front of House Website Management 225

Open for Business

MARCH 21, 2023

Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising. User-generated content and influencer marketing campaigns are both types of word-of-mouth marketing.

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Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

JANUARY 28, 2022

Source: Alt/Grub/Faction. You can display images and descriptions of your food and advertise special offers. You can also use your mouth-watering images for advertising your food on your website. The website should promote your food and menu, display your logo, and advertise your promotions. Next is your company website.

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Social Media Advertising Small Business Food Order 207

Perfect Daily Grind

MAY 10, 2023

From actors and professional athletes to musicians and social media influencers , celebrity endorsements have been a key part of coffee marketing as far back as the early 1980s. A focus on Ethiopia Going back to Blue Bottle’s Samra Origins range, these coffees are exclusively sourced from Ethiopia.

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Point of Sale 2006 2023 Advertising 138

Perfect Daily Grind

APRIL 4, 2023

This helps to elevate the quality perception of your coffee, and shows that you’re going the extra mile [when sourcing].” He explains that most specialty coffee brands want to demonstrate that they source and purchase their products fairly and sustainably. Do we also know everything about the coffees we source?

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Consumer Goods Sustainability Email Marketing Café 144

The Rail

APRIL 4, 2023

Video Marketing Data In 2022, over 24 billion dollars was spent by restaurant owners to advertise their businesses. In 2023, the projected spending for social platform advertising for restaurants is over twenty-eight billion dollars. Wherever your ideal market can be found is where you should be advertising your restaurant.

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Social Media Front of House Advertising 2022 105

Modern Restaurant Management

JANUARY 3, 2024

Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising. Conduct interviews with local food bloggers, influencers, or chefs, discussing their favorite dishes at your restaurant and their thoughts on the local food scene.

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2024 Social Media Customer Experience Events 204

Bingage

DECEMBER 5, 2019

Image Source. 93% of consumers admit that online restaurant reviews influence their decisions ( Forbes ). proper on Instagram like this – Image Source. You must have seen various online mother’s day advertisement by a restaurant to invite buzz. I am sharing one of them here – Image Source.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

The Restaurant Times

DECEMBER 17, 2021

You need to focus on advertising your coffee specials on social media channels so that customers know they can expect the best taste and service from your coffee shop. So, build a great hype around product advertisements. Source: ClassyWish. Source: Pinterest. Get Social Media Influencers Onboard.

Social Media 98

Social Media Loyalty Program Merchandise Point of Sale 98

EATER

MAY 3, 2024

Chaga, a “strong source of energy.” On TikTok and Instagram, influencers blended adaptogens and powdered algae or collagen into smoothies. The podcasts I listened to advertised mushroom powders and nutrition powders. The Sun Potion website made provocative promises: Moringa, to “strengthen digestion.”

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Healthcare Online Ordering Food Order Influencer 93

Bingage

DECEMBER 2, 2019

Source ) 2. Source ) 3. Source ) 2. Source ) 2. Source ) 4. Source ) 4. Source ) 5. 35% of diners said they are influenced by online reviews when choosing a restaurant. Source ) 4. Source ) 5. Source ) 5. General Restaurant Industry Statistics – 1.

Social Media 96

Social Media Online Ordering Employee Relations Sourcing 96

The Restaurant Times

FEBRUARY 7, 2021

Platforms that allow you to advertise your restaurant stating your USP is called Paid Media. For example, TV and outdoor advertisements, Paid SEM/SEO, paid influencers; paid content in different influential news dailies and magazines is called paid media. Source: Groupon. Keep a Tab on the Influencers. Paid Media.

Social Media 52

Social Media Tip Distribution Influencer SEO 52

Perfect Daily Grind

JUNE 2, 2023

The ten-times concentrated coffee is made with shade-grown Bourbon sourced from the Salvadoran highlands. Roasters who buy three or more Crown Jewels boxes sourced from East Africa can save US $10 per box with the code: CJ10EA. New roaster BiraoBiro becomes first in Europe to source coffee exclusively from Africa.

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2023 Education Workshop 2024 127

Modern Restaurant Management

DECEMBER 28, 2023

Growth of specific terms in job listings on restaurant websites: 386 percent increase in “PTO” 175 percent increase in “paid vacation” 100 percent increase in “health care” 53 percent increase in “mental health” Looking ahead to 2024, more restaurants will start to advertise as great places to work.

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2024 2023 Food Order 2013 174

The Restaurant Times

MAY 12, 2021

Efficient Marketing And Advertising. Different food blogging sites and social media influencers feature innovative ways to present the food of the restaurants associated with them. . Source: Lightspeed. Food presentation is an art that directly influences a customer’s choice of dishes and restaurants.

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Presentation Food Social Media Online Ordering 52

Clover - Restaurants

MAY 10, 2024

A June 2023 study by PYMNTS found 62% of restaurant consumers use Google to search for restaurants, making it the top online source where people find dining information. Digital marketing efforts like social media, email marketing, pay-per-click advertising, and search engine optimization can help you build a strong presence online.

Marketing 52

Marketing Email Marketing Social Media POS 52

Touch Bistro

JULY 15, 2021

Optimize for Sales: Use menu engineering principles and a bit of behavioral psychology to influence the dishes that diners choose. Though every company is a bit different, most offer easy advertising options for your restaurant. You should also test your online menu experience on different devices (i.e. phone, laptop) and browser (i.e.

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Marketing 2021 Email Marketing Social Media 77

Gourmet Marketing

SEPTEMBER 23, 2021

It should also be interesting or unique enough to advertise about it on social media, yelp or with large posters inside of your restaurant. Work with local suppliers to source fresh ingredients. The act of sourcing fresh ingredients isn’t just a marketing stunt that you can leverage. Source: [link] (CC0).

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Marketing 2021 Social Media Website Management 61

RGU

FEBRUARY 11, 2020

A recent survey by Accenture, commissioned by Instagram, found that Food & Beverage is the most interesting topic for users (in this case, the sample was made up of British users – source ). It is in this groove that the importance of the so-called “ influencers ” is inserted. The change has been disruptive.

Marketing 52

Marketing SEO Food Social Media 52

RGU

FEBRUARY 11, 2020

A recent survey by Accenture, commissioned by Instagram, found that Food & Beverage is the most interesting topic for users (in this case, the sample was made up of British users – source ). It is in this groove that the importance of the so-called “ influencers ” is inserted. The change has been disruptive.

Marketing 52

Marketing SEO Food Social Media 52

Open for Business

OCTOBER 20, 2023

Don’t forget to detail marketing strategies, which could range from social media advertising to partnerships with local businesses. Fresh, in-season ingredients taste better and can also reduce costs as they can be sourced locally, which eliminates or reduces the need for long-distance shipping and storage. Seasonality is key.

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License Email Marketing Seasonal Menu Front of House 78

The Restaurant Times

JANUARY 28, 2022

Yes, you checked if you had similar competitors around or not, if the footfall of your target audience was as desired, you also decided where you want to source your raw material from, which POS software to go with, and have hired the best staff. . Source: Marketing4Restaurants. Your checklist is on-point. Create A Brand Strategy .

Marketing 52

Marketing Social Media Email Marketing Customer Experience 52

ChowNow

JANUARY 17, 2020

That way, you’ll be able to easily see a return on your investment in your ordering platform, own your own data, and put your name and logo first, If you work with the right online ordering partner , you’ll: Leverage your digital marketing efforts while opening up a new source of sales.

Online Ordering 78

Online Ordering Mobile Ordering Email Marketing Food Order 78

EATER

JANUARY 9, 2024

The appeal of these stores lies in the specificity of their curation, and if Roman has already influenced what you eat and the shade of red lipstick you wear, First Bloom offers a new chance to create yourself in her image. The store balances the local with the international, and with the homemade.

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Back of House Tourism 2010 Consumer Goods 103

The Restaurant Times

JANUARY 18, 2021

This is essentially the period when you introduce your restaurant, the menu, the decor, and everything to your family, friends, vendors, and influencers in the community. Source: Bloomberg. Reach out to the Media: Reach out to media and influencers who can cover the opening of your restaurant. . Market Your Restaurant Well.

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Events Social Media Coupons Influencer 52

The Restaurant Times

DECEMBER 8, 2021

Source: ISO 1200 Magazine. Influencer Marketing. Partnering with a food influencer is also gaining popularity among restaurants interested in promoting their brand. Most of the customers engage with different social media platforms and tend to follow bloggers and influencers. Digital Marketing.

Social Media 52

Social Media Marketing Email Marketing Tip Distribution 52

The Restaurant Times

APRIL 21, 2021

” – then the answer would be, it all depends on how you promote and advertise your food truck business! Source: 3 Willow Design. Source: LBB. There are literally so many ways to advertise themselves on Facebook, Instagram, Twitter, and other social media platforms. If you wonder – “How?”

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Food Truck Food Social Media Seasonal Menu 59

Modern Restaurant Management

FEBRUARY 18, 2020

Guests will expect to know every aspect of sourcing and meal preparation, which will disrupt traditional back-of-house systems with technology that connects the farm to the food. Another trend that’s influenced by labor shortages is how food will be offered in restaurants. Ken Heymann, Chief Operating Officer, UniFocus.

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Mobile Ordering Front of House Fast Casual Customer Service 212

The Restaurant Times

DECEMBER 3, 2021

When you advertise the event, you can also urge attendees to dress up in costume to get into the spirit. Source: Evening Standard. Social Media And Influencers . Host a special event for local food influencers. If you want to go all out, you can have a themed song list, décor, and even unique drinks.

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Events Social Media Point of Sale Customer Experience 52

BNG Point of Sale

SEPTEMBER 2, 2021

Reducing food waste across your whole operation can have a considerable influence on your bottom-line revenues. Adding more seats does not affect the eating experience for the rest of the guests; rather, each additional seat represents a new source of revenue. . Online Advertising . Reduce Food Waste . Menu Item Evaluation

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Food Truck Loyalty Program Food Point of Sale 52