Remove Advertising Remove Franchise Remove Loyalty Program
article thumbnail

Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. What kind of creative works best in restaurant and food advertising?

Marketing 447
article thumbnail

Explaining Crumbl's franchise profitability

Restaurant Business

In April, we wrote about Crumbl , and a strange anomaly in its franchise disclosure document, showing that while average profitability per store was up, median profitability was down. The chain was established in 2017 and grew rapidly through franchising. By Jonathan Maze on Jul. Photo: Shutterstock. By Jonathan Maze on Jul.

Franchise 157
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

‘Being Adaptable and Responsive to Changes in the Industry Landscape Is Key’

Modern Restaurant Management

Most recently, he managed the western region franchisee relations for Coca Cola with Dairy Queen, working with franchise owners across 22 states to improve and grow their businesses. For the past four years, he has been Director of Franchise Development at Pancheros Mexican Grill, helping to fuel the national expansion of the brand.

Franchise 221
article thumbnail

How Cracker Barrel chef Matt Banton is expanding the flavor portfolio

Restaurant Business

" Now the structure is in place to accelerate expansion outside California, without franchising. Premium Financing Explaining Crumbls franchise profitability The Bottom Line: The dessert chain has updated its franchise documents to show a median per-store net profit far better than was initially reported.

article thumbnail

Friendly's owner Brix Holdings is acquired by a franchisee

Restaurant Business

I plan to take that to the next level in this new chapter of BRIX Holdings’ ownership to grow the size, scale and infrastructure for all our franchise networks and systems,” he said in a statement. News franchising acquisitions finance Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains.

Franchise 273
article thumbnail

MRM Research Roundup: Holiday Spending, Franchise Optimism, and Pickle Energy

Modern Restaurant Management

Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. Renewed Optmism Ahead for Franchise Landscape The last five years have provided significant challenges to the restaurant franchise industry. Franchise 2.0:

Franchise 221
article thumbnail

2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. These insights will help anticipate individual preferences and empower restaurants to reimagine their loyalty programs and ordering systems with exceptional precision.

2025 419