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Let’s take the guesswork out of starting your food business and set your establishment up for success. Do you want to find out which food items your customers love the most? Will you track customer satisfaction scores, sales of specific food items, or the number of repeat customers? Start by deciding what you need to know.
Recognizing that socialmedia could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. I founded Embark Marketing during my senior year of undergrad, right as socialmedia marketing was becoming a powerful tool for businesses. And I love that.
The two fan favorites, off the chicken chain’s menu for several years, are returning as limited-time offers while supplies last. Potato Wedges were discontinued in 2020, but the Louisville, Kentucky, fast-food brand reported that since then, the call for their return garnered thousands of socialmedia comments and online petition signatures.
A few years ago, nobody knew what yuzu or dragon fruit was, but now it’s all over socialmedia. Color was a deciding factor, too—the margaritas had stand out on Instagram and other socialmedia platforms. The new menu format makes it easier for customers to pair drinks and food. It improves the flow,” she added.
By Indiana Lee, Contributor Guests want to know where their food comes from, how it was raised, and whether it aligns with their values. This shift is driven by growing environmental awareness, socialmedia scrutiny, and increased access to digital information. Transparency meets these demands directly.
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. – Rhonda Levene, CEO of Ziosk Chicken’s Timeless Comfort Food Appeal Chicken has become America’s ultimate comfort food.
Premium Financing Welcome to the era of volatility The Bottom Line: Between geopolitical events, weather issues and socialmedia, sales and results can turn on a dime, putting immense pressure on management teams and workers. Trending Operations Washington, D.C.
We encourage customers to bring in a can or package of food, which we then donate to a food bank. Noting that ranch variations were getting a lot of attention on social platforms, “we tried out those flavors with the potential of one going viral, but the taste just didn’t fly,” he said. Members help make our journalism possible.
Jeff had nailed bagel making by then, and started selling his bagels online, using socialmedia. “The Los Angeles has become a hotbed for bagel concepts like Courage Bagels, Hank’s Bagels, the Yeastie Boys food trucks, and more. The first few were terrible,” he said. But I was having fun.” We’d sell out.
In Canada, restaurants offer about 100 items, but Luo said the company is still building the supply chain for U.S. If guests successfully guess the weight of their bowl ahead of time (within a 10-cent margin of error), it’s free—a move that encourages socialmedia posting. “It It’s almost like a supermarket display,” said Luo.
billion and international food delivery service Deliveroo for $3.9 That deal will allow restaurants to place ads outside of DoorDash, on Google, socialmedia and other websites. It’s been a little over a month since DoorDash announced it was buying both SevenRooms for $1.2 billion, both in cash. Sign Up Thanks for signing up!
Socialmedia erupted over portion sizes last year, which had a side effect of creating stress for employees as customers videoed their orders being put together. The socialmedia issues and tensions they caused could finally be revealing themselves in weak traffic. Check out this table.
Photo: Shutterstock DoorDash is doubling down on its advertising business. . Photo: Shutterstock DoorDash is doubling down on its advertising business. The food delivery company said Wednesday that it has acquired Symbiosys, an ad tech company, in a deal valued at $175 million. By Joe Guszkowski on Jun.
Photo courtesy of Hawkers Asian Street Food. Photo courtesy of Hawkers Asian Street Food. By Jonathan Maze on Jul. 15, 2025 Facebook Twitter LinkedIn Hawkers' board will feature two notable full-service chain executives. By Jonathan Maze on Jul.
The idea is for your restaurant to reflect the festive spirit while taking into account the realities of supply chain pressures and inflation. With this information, you'll know how many employees to schedule and how many foodsupplies to order. Use email and socialmedia to promote gift cards and drive holiday sales.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. As they grapple with rising costs across their supply chain, 71 percent of restaurants plan to increase prices this year.
Becca McIntyre, Beans & Brews Coffee House Beans & Brews Coffee House appointed Becca McIntyre as VP of supply chain and culinary. As the Salt Lake City-based coffee chain continues to grow, CEO Doug Willmarth also announced additional hires: Carrie Cohen as senior manager of digital marketing and Rachel Day as senior Manager of socialmedia.
Beerline Cafe does not serve Thai food, but gets lumped in anyway for being vegan. To use the vegan Thai food example, Abdow suggested that a restaurant might want to include questions on its website such as “What makes your Thai food vegan?” Here are some tips and tricks to consider. By Joe Guszkowski on Jul. Abdow said.
Because pizza isn’t just food—it’s an experience. Your storefront, as is your socialmedia, website, or delivery boxes, is essential. Experts estimate that consumers are confronted with between 4,000 and 10,000 advertisements every day. Or advertising. Diners feel the food is prepared with care.
Premium Technology How restaurants can survive the new Wild West of web search Tech Check: AI and socialmedia are rapidly changing how people discover restaurants online. Now co-founder Kyle Gordon feels the brand is ready to become the next Raising Cane's. Here are some tips and tricks to consider.
Running a successful restaurant in 2025 means more than just great food—it requires smart financial decisions. Use these Calculations to Maximize Cost Reduction The food cost percentage is the number one calculation that restaurants can use today to maximize their cost reduction. Food cost control is crucial.
Lille Allen These are the food phenomena wed like to bid adieu to in the coming year While 2024 saw many great things in the world of food and drinks excellent new restaurants ! Some of these food and dining phenomena, from the benign annoyances to the potentially harmful, are perhaps more than mere trends.
coli outbreak and the resulting socialmedia furor, Chipotle has been immune to these sorts of questions. Premium Food White Castles iconic chicken slider gets a makeover Behind the Menu: To play harder in the fast-food chicken sandwich space, the chain created a crisper, bigger, tastier slider, complete with a new sauce.
A celebrity chef in Ireland and author, Moriarty will shape the group’s food program, and will assist in recruiting a dedicated executive chef. Becca McIntyre is the new vice president of supply chain and culinary for Beans & Brews Coffeehouse. And Rachel Day is the new senior manager of socialmedia for the brand.
The move will make the 800-unit Bojangles one of the first fast-food chains to make EV charging widely available at its restaurants. The stations could also further blur the lines between fast-food chains and convenience stores that frequently feature gas. There will be a minimum of four charging spots per restaurants.
Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. billion on national television advertisements, and digital spend is also on the rise given the increasing influence of socialmedia platforms like TikTok. There are two types of advertising.
He will oversee a food-and-games chain that is seeing improving sales after a brutal start to the year. The hiring comes eight months after the Dallas-based food-and-games chain ousted Chris Morris amid a brutal sales slump that would only worsen in January and February. and around the world.” KFC U.S.
This is how you show them the colors and textures of your food. When it comes to video marketing for your restaurant on socialmedia, there are a myriad of tips, tricks, topics, and trends that you can implement as soon as today in order to leverage your audience and turn it into a sea of loyal, cash-paying patrons. TikTok ?
Today’s restaurateurs are lucky — gone are the days of massive spending to advertise their offerings to draw in new customers. Instead, many eateries rely solely on the power of socialmedia to pique hungry people’s interest. And, for the most part, using socialmedia as a way to advertise is free.
Should you consider entering the food truck business? Does your dining room layout need a social distance inspired layout? Explore areas where you can purchase supplies in bulk to cut long-term costs, consider raising prices where it makes sense, and work to improve discounts and payment terms with your suppliers.
With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.
Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Restaurants were harder hit than most because many food related businesses weren’t ready to transition to digital services.
Ray Kroc, McDonald’s Founder/Fast Food Innovator, said it best, “Look after the customer and the business will take care of itself.” We also worked with local media outlets to conduct onsite interviews and radio remotes and ensured that our campaign was seen all over socialmedia.
Lavu, the restaurant technology services company, estimates 42 percent of food purchases are made online. What’s more, consumers tend to spend extra on their food when ordering by themselves, either through kiosks or branded apps. But one of the biggest digital investments restaurants can make is in advertising.
As part of its ongoing coronavirus relief efforts, Cox Media , the advertising division of Cox Communications, is offering local restaurants free television advertising to assure patrons that they remain open for takeout and delivery services and share new hours of operation. SugarTrek , Inc.
” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, socialmedia marketing, sustainability and third-party delivery. Over the next decade, a generation passionate about health and wellness will demand restaurants be transparent about food from farm to table.
Last year, the CGA by NIQ On Premise Impact Report which uses BeverageTrak data to track food and drinks sales across mainland bars and restaurants – both chains and independents – saw a one-percent uplift thoughout the U.S In 2018, Womply estimated restaurants saw a 44-percent increase on Cinco de Mayo over a typical day.
How do we balance lower volume with financial needs of the operation? [] CUSTOMERS ARE CONCERNED ABOUT THE SAFETY OF THE FOOD THEY ORDER. Possible strategy: Be proactive with a well defined, enhanced sanitation and food handling protocol for your restaurant and relay this information to your guests.
Lille Allen Brands like Fly By Jing and Bachan’s are reaching a whole new audience from the shelves of the ultimate big-box store The last decade or so has been a golden era for cool food products sold directly to consumers online. It was just way too much for one person to deal with.”
The biggest thing that all Canadians miss about table-service dining is socializing and connecting with friends and family (72 percent). 15 percent have ordered alcoholic beverages with food for delivery or takeout, on par with the 18 percent of Canadians that say they’re likely to do this. Delivering Excellence.
There has also been an increase in review content for Black-owned restaurants and food businesses (up 9X) and nightlife (up 13X). Review mentions of “Back-owned” (and related terms) also skyrocketed, up 426 percent, as people look to support and surface these businesses to the community.
Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study. Americans preferred to pick-up their food (38 percent US vs. 22 percent UK), while the UK preferred home-delivery (57 percent UK vs. 33 percent US). COVID-19 Consumer Dining Trends.
Additionally, restaurants should make sure they have enough food and drink to meet the demand on this busy day. So stock up on all-purpose cleaners and check your soap dispensers and other supplies to get back to your regular schedule. Plus, be sure to stock up on those supplies! Offer discounts and specials.
In the last year we’ve been able to really focus on growing our off-premise business, and we found that guests enjoy our home-style comfort food in the comfort of their own homes. The traditional media channels that brands have relied on, such as TV and radio, suddenly weren’t reaching their customers.
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