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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Let’s take the guesswork out of starting your food business and set your establishment up for success. Do you want to find out which food items your customers love the most? Will you track customer satisfaction scores, sales of specific food items, or the number of repeat customers? Start by deciding what you need to know.

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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. I founded Embark Marketing during my senior year of undergrad, right as social media marketing was becoming a powerful tool for businesses. And I love that.

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KFC returns Potato Wedges and Hot & Spicy Wings to the menu by popular demand

Restaurant Business

The two fan favorites, off the chicken chain’s menu for several years, are returning as limited-time offers while supplies last. Potato Wedges were discontinued in 2020, but the Louisville, Kentucky, fast-food brand reported that since then, the call for their return garnered thousands of social media comments and online petition signatures.

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Condado Tacos overhauls its margarita lineup and drink sales spike by 20%

Restaurant Business

A few years ago, nobody knew what yuzu or dragon fruit was, but now it’s all over social media. Color was a deciding factor, too—the margaritas had stand out on Instagram and other social media platforms. The new menu format makes it easier for customers to pair drinks and food. It improves the flow,” she added.

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The Rise of Transparent Dining and What It Means for Restaurants

The Rail

By Indiana Lee, Contributor Guests want to know where their food comes from, how it was raised, and whether it aligns with their values. This shift is driven by growing environmental awareness, social media scrutiny, and increased access to digital information. Transparency meets these demands directly.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. – Rhonda Levene, CEO of Ziosk Chicken’s Timeless Comfort Food Appeal Chicken has become America’s ultimate comfort food.

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Private-equity firm acquires Shipley Do-Nuts

Restaurant Business

Premium Financing Welcome to the era of volatility The Bottom Line: Between geopolitical events, weather issues and social media, sales and results can turn on a dime, putting immense pressure on management teams and workers. Trending Operations Washington, D.C.