The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. Here’s your guide to restaurant marketing with direct mail. What is Direct Mail Marketing?

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Marketing Email Marketing Restaurant Law Coupons 52

Modern Restaurant Management

OCTOBER 15, 2020

As consumers expect more convenient ways to get their favorite meals – even more so than ever before amidst the pandemic – adding delivery has enabled restaurants to meet those demands and grow digital sales. In fact, delivery has become mission critical. Launching and scaling delivery involves a lot of moving parts.

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Delivery Social Media Loyalty Program Customer Service 223

Perfect Daily Grind

MAY 4, 2022

They also both have their own respective food and beverage delivery services: Meituan (?? Covid-19 naturally accelerated the growth of the global food and beverage delivery market. However, these delivery services – known as waimai (??) When did the coffee delivery market first emerge in China? in Chinese).

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Delivery Mobile Ordering Customer Service Beverage 127

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

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Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

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Delivery Marketing Social Media SEO 98

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021.

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Marketing Email Marketing Loyalty Program Point of Sale 203

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences. So: Regularly update your delivery menu. Collaborate with local businesses for giveaways.

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Marketing SEO Email Marketing Mobile Ordering 78

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Delivery and takeout options are endlessly accessible for most. It all starts with a great marketing plan. What is a restaurant marketing plan?

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Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

FEBRUARY 1, 2022

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? But the platform is where the real winners shook out.

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Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

MAY 21, 2024

Delivery users are less price-sensitive than customers using other sales channels. However, the market is evolving. Leverage Delivery : Upselling specialty drinks before checkout on your restaurant app can significantly boost revenue for delivery orders.

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Beverage Fast Casual Seasonal Menu Fine Dining 197

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

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Marketing Email Marketing Social Media Loyalty Program 78

Goliath Consulting

APRIL 28, 2020

The coronavirus crisis has challenged restaurants to rethink the way they deal with food delivery for good. Larger franchises have offered free delivery (McDonalds, Applebee’s, IHOP, Panera Bread, Wingstop and Chipotle Mexican Grill, among many others) to accommodate decreasing on-premise sales (1).

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Delivery Food Back of House Franchise 107

Deliverect

DECEMBER 30, 2019

The online delivery market continues to grow at a breakneck pace, with over 16 million USD in European revenue in 2019. So what does it take to make it in this dynamic market? The under 35s are the biggest food delivery adopters. #2 As deliciously convenient as delivery is, it seems people still want some human contact.

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Delivery Marketing Online Ordering Customer Experience 78

Bingage

NOVEMBER 11, 2022

Promoting our products and brands in WhatsApp is said to be WhatsApp marketing. There is a huge chance to increase engagements by whatsapp marketing. Key Benefits of WhatsApp Marketing. Better customer engagement: Customer engagement is highly important for any kind of business marketing ans so whatsapp is the best tool.

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Marketing Coupons Point of Sale Advertising 98

Modern Restaurant Management

JUNE 10, 2020

So restaurateurs all over the country were forced to quickly pivot their business models to cater exclusively to carryout and delivery options. All these restaurants needed to market these options — especially since these were completely new for many higher-end restaurants— to their existing customers.

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Marketing Social Media Email Marketing Loyalty Program 193

Modern Restaurant Management

MAY 18, 2021

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4 Delivering Success with Ghost Kitchens.

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Delivery Kitchen Safety Social Media Online Ordering 157

Deliverect

FEBRUARY 20, 2020

Delivery isn’t simply an extra revenue channel – it’s also in high demand. But before you start packing your delicious meals in boxes and sending them out into the world, it’s best to begin with a strategy rooted in sound business and marketing principles. Here is a 6-step guide to set up a delivery operation with success.

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Delivery Online Ordering Social Media Transportation 125

7 Shifts

MAY 23, 2024

The restaurant business is one of the most competitive industries, and this shows in the fact that only 20% of restaurants succeed in the market. Proper restaurant budget planning can help eliminate overspending on expenses like ineffective marketing campaigns or expensive supplies like food packaging and tissue paper.

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Point of Sale Seasonal Menu Food Supply Cash Management 222

Modern Restaurant Management

NOVEMBER 8, 2023

The linchpin, however, is connecting food experiences to the promise of restaurant marketing. In the Facebook and Google era, F&B marketing budgets are increasing, which is great, but in most cases, they go beyond what is necessary. Marketing is not magic. That is because different customers have different expectations.

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Recruiting Guest Recovery Advertising Food Supply 189

Modern Restaurant Management

JUNE 18, 2020

And to inspire you to put your experience to work for you, here is a quick guide to the Post-CV restaurant marketing themes that will help your business bounce back to profitability in the new normal – whatever that looks like. What marketing methods would you employ with a proactive mindset?

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Marketing Social Media Email Marketing Innovation 227

Indoor Media

FEBRUARY 3, 2021

A large portion of foodies aren’t even visiting restaurants anymore and have turned instead to ordering take out through different delivery platforms. One way to get these customers back in the door is to offer your own delivery service, but we understand that’s not always possible. Delivery Platforms. Advertising Hacks.

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Menu Marketing Coupons Advertising 78

The Restaurant Times

APRIL 7, 2021

Even prior to last year’s COVID-19 flux of delivery orders, individuals were increasingly replacing carryout orders with deliveries, 21% are making this switch to home drop-offs according to a survey done by Restaurant Business. Not having to allocate funds to delivery can be extremely helpful when a business is first starting out.

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Delivery Ordering Tip Distribution Customer Service 102

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Get the Guide: Email Marketing Made Easy for Restaurants.

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Loyalty Program Marketing Email Marketing Social Media 158

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season.

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Email Marketing Reservations Marketing Loyalty Program 52

7 Shifts

JANUARY 20, 2023

Go all-in on pick-up and delivery Truth is: Most people will stay at home. Delivery and pick-up orders tend to be higher during the Super Bowl than any other time of year. So if you're looking to boost your sales during the big game, delivery and pick-up are the way to go. Be prepared for a surge in business.

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Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Best Marketing Practices for QSR During and post pandemic. Breaking down stats from the 700 surveyed consumers.

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Marketing Franchise Franchising Social Media 170

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. Offer Delivery. tweet this).

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2020 Marketing Email Marketing Social Media 95

TastyIgniter

JANUARY 7, 2024

Learn how to craft a compelling website, engage effectively on social media, manage online reviews, use email marketing, and execute targeted online advertising. Discover the benefits of partnering with online food delivery services to expand your reach. Elevate your restaurant's digital presence with our essential tips.

Marketing 40

Marketing Email Marketing Social Media Website Management 40

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

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Social Media Online Ordering Coupons Advertising 215

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Bambuu Asian Eatery has even seen over $2,500 in deal redemptions from their advertising efforts.

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Email Marketing Social Media Advertising Online Ordering 98

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO. Use your email database.

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Marketing Social Media SEO Email Marketing 88

Modern Restaurant Management

AUGUST 4, 2020

From apps that enable you to order and pay from your phone for a contactless experience, to deploying third-party delivery, restaurants have an opportunity to attract and retain customers by expanding ordering and service options. Personalized, relevant marketing is key to achieving this goal. card swipes. The data says, yes.

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Marketing Online Ordering Customer Experience Consumer Goods 116

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.

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Management Management Kitchen Safety Front of House 398

Indoor Media

SEPTEMBER 26, 2017

What is the best restaurant advertising campaign you can run? Traditional advertising tends to have a broad reach. One of the best restaurant marketing campaigns you can run is a local one. Here are 5 restaurant advertising ideas you can use locally for a higher return on investment. Learn more. Custom-Printed Receipts.

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Advertising Coupons Email Marketing Social Media 78

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. 11) Start A Blog.

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Marketing Social Media Loyalty Program Food Truck 78

7 Shifts

OCTOBER 31, 2022

Section 3: Market Analysis. Section 4: Marketing Plan. A business plan should include information on your target market, competition, business model, marketing strategy, and financial projections. Your market position and competitive advantage. Section 3: Conduct a market analysis. Table of Contents.

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Point of Sale Back of House Document Download 398