Modern Restaurant Management

JANUARY 24, 2024

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. Customers can choose the content they’d like to see before being redirected to their final destination. QR codes can also direct customers to download your restaurant’s app.

Loyalty Program 197

Loyalty Program Social Media Coupons Customer Experience 197

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.' Loyalty Rewards.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace. Convenience: Simplified Dining Experiences Convenience is really what modern customers look for in a restaurant experience.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Touch Bistro

AUGUST 20, 2021

Did you know that implementing a restaurant loyalty program is one of the best ways to incentivize repeat business? In an industry that’s so closely tied to fluctuations in the economy and consumer behavior, restaurants depend on customer loyalty for survival. Benefits of a Restaurant Loyalty Program.

Loyalty Program 52

Loyalty Program Point of Sale Online Ordering Customer Experience 52

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

The Restaurant Times

MARCH 17, 2023

Vying for customers, then, has to be incredibly creative to stand out. The purpose of this strategy is to attract customers to your restaurant. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. Read along!

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

Indoor Media

JUNE 28, 2021

As long as you, as someone who works at or runs an auto body shop, can attract customers, business should be good. If you’re talented, thorough, and efficient in your work (and your customer service is solid), people will keep coming back. The challenge is attracting those customers in the first place.

Advertising 78

Advertising Loyalty Program 2007 Customer Service 78

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 156

Loyalty Program Seasonal Menu Advertising Customer Experience 156

Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. A failure to handle complex orders with speed and accuracy can damage the customer experience for almost half of customers and lead to lost business. Top 100 Places to Eat in the U.S.

2024 196

2024 Loyalty Program Food Order 2030 196

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Indoor Media

APRIL 23, 2018

Growing your client base requires more than just providing high-quality services. To grow your client base and maximize your profits, invest in the proven and profitable technique of coupon advertising. Target your most likely customer. Best Practices for Coupon Advertising. Highlight Your Unique Services.

Advertising 78

Advertising Coupons Loyalty Program Customer Service 78

Modern Restaurant Management

FEBRUARY 1, 2022

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. These are free services, and they’re being left untapped by many small eateries, simply because of lack of resources or failure to recognize their importance.

Fast Casual 197

Fast Casual Dine-in Casual 2022 197

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. In 2019, diners spent $81.30 on average during Sunday's game. But how do you stand out?

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. The pandemic effectively accelerated trends in how restaurants interact with customers. Lavu, the restaurant technology services company, estimates 42 percent of food purchases are made online.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Lavu

NOVEMBER 17, 2023

Fast- Food Restaurants Fast food chains are known for their speedy service, affordable prices, and convenient locations. Aggressive marketing with loyalty programs and limited-time offers drives customer traffic and increases sales. However, they often face low profit margins due to high operational expenses.

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

Indoor Media

NOVEMBER 4, 2021

Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. You can also use them to intrigue your customers with menu items available only for takeout.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Modern Restaurant Management

DECEMBER 28, 2020

Two, there will continue to be pushback on high commission fees from third-party delivery services, and more and more restaurants will find that, given the commission-free alternatives, they simply don’t need them. Britt Mills, Senior Director of Customer Experience at Mobiquity. Barry McGowan, CEO Fogo de Chão.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

7 Shifts

OCTOBER 31, 2022

Speak to what sets you apart from the pack, what food you'll serve, the service style (fast-food, fast casual, fine dining, etc.) This covers the customer base you're hoping to appeal to, your position in said market, and what you'll do to catch people's eyes. Who is your target customer? Mission Statement.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Do We Own Our Customer Data?

Delivery 223

Delivery Social Media Loyalty Program Customer Service 223

Indoor Media

AUGUST 26, 2020

Capitalize on customers that already frequent your shop rather than trying to attract new customers that may come in for a cheap oil change but never return. Quality customers make your shop thrive, and auto repair email marketing gives you direct access to their inboxes. Know and Segment Your Customers. Constant Contact.

Email Marketing 113

Email Marketing Marketing Loyalty Program Coupons 113

Restaurant365

APRIL 20, 2022

Those feelings are well-placed because those return customers spend an astonishing 67 percent more than a new customer during a visit! Why is customer retention important? Customer retention statistics show that 65% of a company’s business comes from existing customers. Consistency is king in customer retention.

Loyalty Program 78

Loyalty Program Customer Service Employee Relations Customer Experience 78

Bingage

JULY 21, 2022

You need to make sure your restaurant is as festive as possible this time of year—and that means catering to the needs of your customers. This will help you attract more customers during this time. Offer Loyalty Rewards to your Customers – Here’s how. SMS Marketing: Send Rakhi Special Wishes to Customers.

Marketing 98

Marketing Loyalty Program Social Media Seasonal Menu 98

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

The Restaurant Times

DECEMBER 17, 2021

Since coffee shops need the in-person presence of customers to increase sales, they must develop a strong online presence to woo people and keep them coming back! You need to focus on advertising your coffee specials on social media channels so that customers know they can expect the best taste and service from your coffee shop.

Social Media 98

Social Media Loyalty Program Merchandise Point of Sale 98

Lavu

DECEMBER 16, 2019

Restaurants have become tech-savvy by providing an app for their customer base. While it may seem like just another trend it’s really the next best thing for expanding your customer base and building customer loyalty. How to Build a Loyalty Program. o gauge your ideas on known similar competitor programs.

Loyalty Program 78

Loyalty Program Customer Service Point of Sale Mobile Ordering 78

7 Shifts

DECEMBER 18, 2019

For those who forgot to pack a lunch but are too time-poor to have a sit-down meal, advertising pre-packaged, nutritious grab-and-go options makes you a viable option for people on the move. Create a fixed-price ‘Mix and Match’ menu with soups, salads, and sandwiches for customers to choose from. (If is a common one.)

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

Indoor Media

SEPTEMBER 9, 2020

Are you rewarding your current customers? Keeping current customers is so much easier, and cheaper, than finding new ones. While there are many ways to encourage customer loyalty, we’re going to discuss a simple, yet significant tactic – putting offers on the back of your auto repair receipts. Offer Coupons.

Coupons 78

Coupons Loyalty Program Customer Service Advertising 78

Lavu

NOVEMBER 18, 2022

Service Style : Explain how you will serve customers. Will you have servers or will customers order at a counter? Can customers use a self-serving kiosk or order from their phone? Target Customer: Explain who the restaurant is for. Outline the details of your ideal customer. How much seating do you need?

Loyalty Program 78

Loyalty Program Download Document Point of Sale 78

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. But if you want a continuous flow of customers, you must market your services continuously to potential guests, even when business is good.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Kounta

DECEMBER 16, 2019

As the holiday season hits full swing, it will bring with it new customers and a boost in sales. But the true potential of this season is in turning these new customers into regulars. It costs 5x more on average to convert a new customer than it does to convert an existing customer – Invesp. Loyalty program.

Loyalty Program 90

Loyalty Program Email Marketing Customer Service Point of Sale 90