Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 179

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 179

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 195

Marketing Loyalty Program Email Marketing Coupons 195

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. So, where do you start?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Sling

MAY 9, 2021

One of the best ways to keep customers coming back to sample your fare is to implement restaurant loyalty programs into your workflow. In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. 1) Loyalty Points.

Loyalty Program 78

Loyalty Program FOH Customer Service Website Management 78

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 97

Email Marketing Social Media Advertising Online Ordering 97

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 186

Loyalty Program Social Media Email Marketing Point of Sale 186

The Restaurant Times

MARCH 17, 2023

Vying for customers, then, has to be incredibly creative to stand out. Restaurant marketing strategies help restaurant owners increase sales and profits. The purpose of this strategy is to attract customers to your restaurant. Here are 5 on-site restaurant advertising ideas to help your restaurant grow better: 1.

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. In 2019, diners spent $81.30 on average during Sunday's game. But how do you stand out?

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 201

Marketing Social Media Mobile Ordering Website Management 201

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Indoor Media

NOVEMBER 4, 2021

Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. You can promote your offerings with a website, email newsletters, and social media.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

DECEMBER 28, 2020

Two, there will continue to be pushback on high commission fees from third-party delivery services, and more and more restaurants will find that, given the commission-free alternatives, they simply don’t need them. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Kounta

DECEMBER 16, 2019

Silly season, sensible marketing. As the holiday season hits full swing, it will bring with it new customers and a boost in sales. But the true potential of this season is in turning these new customers into regulars. It costs 5x more on average to convert a new customer than it does to convert an existing customer – Invesp.

Loyalty Program 90

Loyalty Program Email Marketing Customer Service Point of Sale 90

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! In this way, QR codes not only enhance the dining experience for customers but also help restaurants streamline their operations and reduce costs.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Modern Restaurant Management

JUNE 10, 2020

All these restaurants needed to market these options — especially since these were completely new for many higher-end restaurants— to their existing customers. In marketing, we actually have a tactic called “agile marketing” which allows businesses of all kinds to react and quickly adapt to sudden change.

Marketing 196

Marketing Social Media Email Marketing Loyalty Program 196

Next Restaurants

OCTOBER 31, 2019

It’s time to craft an attention-grabbing digital marketing campaign. An online presence that builds loyalty, hype and grows your restaurant business. Once guests arrive, hit them with delectable dishes, incredible service, and an unforgettable dining experience. of restaurant advertising channels. The result?

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

Modern Restaurant Management

APRIL 14, 2020

This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico.

Online Ordering 210

Online Ordering Back of House Customer Service Small Business 210

The Restaurant Times

SEPTEMBER 22, 2021

Customer segmentation is the process by which a company assesses its customer base, discovers commonalities such as age, behavior, preferences, or expenditure history, and divides them into segments for communication reasons. . create loyalty to make customers feel like they are important to you and treat them as VIPs. .

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Indoor Media

NOVEMBER 8, 2021

QR codes are a simple and effective way to engage your customers. Businesses can learn how to create free QR codes for their QR code marketing campaigns and what they need to create them. You can then download the generated QR code as an image file to use for your marketing.

Email Marketing 78

Email Marketing Coupons Healthcare Loyalty Program 78

Black Box Intelligence

NOVEMBER 16, 2021

How to Increase Restaurant Sales and Traffic Using Customer Incentives. Restaurant customer trends change, food and supply prices fluctuate and new competitors pop up every day. Strong customer incentive strategies make your restaurant stand out to potential customers and keep them coming back. Offer customer incentives.

Guest Recovery 80

Guest Recovery Loyalty Program Email Marketing Customer Service 80

QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. The pandemic has forced restaurants to rethink how they approach admitting customers into their premises.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

The Restaurant Times

JULY 31, 2020

According to research, the global cloud kitchen market is expected to reach USD 2.63 Therefore, apart from following the necessary operational processes in setting a cloud kitchen business, operators must adopt effective marketing strategies that will increase the overall sales and help retain customers. . Incentive Programs.

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Execution will play a pivotal role in building customer trust and ensuring today's diners remain loyal."

2020 195

2020 Loyalty Program Mobile Ordering Fast Casual 195

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO. Promote user-generated content (UGC).

Marketing 88

Marketing Social Media SEO Email Marketing 88

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing. It doesn’t.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media SEO 98

Ordyx

FEBRUARY 10, 2020

One way to do that is by implementing a rewards scheme or loyalty program for your restaurant. Loyalty programs are a way for business owners to recognize customers’ purchasing behavior and increase the chances of them coming back through the use of rewards. Is it to improve customer retention?

Loyalty Program 52

Loyalty Program Email Marketing Point of Sale Customer Service 52

The Restaurant Times

SEPTEMBER 30, 2021

One of the most important things we have learned throughout this tech revolution is that online services are here to stay, and made life easier when the entire world was bottled up due to the pandemic. Did you know that the Indian online delivery market is predicted to grow at a CAGR of 28.94% in the next five forecasted years?

Ordering 52

Ordering Online Ordering Point of Sale Loyalty Program 52

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity.

2020 178

2020 Online Ordering Fast Casual Cash Management 178