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Why Restaurants Should Lean Into Loyalty Programs As a Way to Increase Direct Sales

Modern Restaurant Management

In the midst of the COVID-19 pandemic and the resulting restaurant shutdowns, online ordering has become the go-to method for many customers. By using loyalty programs as a way to encourage customers to order directly. What’s more, loyal customers spend more.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

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Engaging Millennials and Gen Z With Restaurant Loyalty Programs

Mad Mobile

In the past, a wallet full of coffee shop punch cards was as close as most people got to restaurant loyalty programs. While points-based systems were once enough to capture customer attention, that’s no longer the case. Here are a few aspects to prioritize in order to attract–and hold–their attention.

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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Loyalty Rewards.

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Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. Customers can choose the content they’d like to see before being redirected to their final destination. QR codes can also direct customers to download your restaurant’s app.

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What Consumers Want? A B2C Checklist

Modern Restaurant Management

But precisely, how can you determine what customers want? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace. Convenience: Simplified Dining Experiences Convenience is really what modern customers look for in a restaurant experience.

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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

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