7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 188

Loyalty Program Social Media Email Marketing Point of Sale 188

Sling

MAY 9, 2021

One of the best ways to keep customers coming back to sample your fare is to implement restaurant loyalty programs into your workflow. In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. 1) Loyalty Points.

Loyalty Program 78

Loyalty Program FOH Customer Service Website Management 78

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns. Direct Mail.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. In 2019, diners spent $81.30 on average during Sunday's game. But how do you stand out?

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 156

Loyalty Program Seasonal Menu Advertising Customer Experience 156

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

The Restaurant Times

MARCH 17, 2023

Vying for customers, then, has to be incredibly creative to stand out. The purpose of this strategy is to attract customers to your restaurant. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. Read along!

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 204

Marketing Social Media Mobile Ordering Website Management 204

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Indoor Media

JUNE 28, 2021

As long as you, as someone who works at or runs an auto body shop, can attract customers, business should be good. If you’re talented, thorough, and efficient in your work (and your customer service is solid), people will keep coming back. The challenge is attracting those customers in the first place.

Advertising 78

Advertising Loyalty Program 2007 Customer Service 78

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Do We Own Our Customer Data?

Delivery 223

Delivery Social Media Loyalty Program Customer Service 223

Indoor Media

NOVEMBER 4, 2021

Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. You can promote your offerings with a website, email newsletters, and social media.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Modern Restaurant Management

DECEMBER 28, 2020

Two, there will continue to be pushback on high commission fees from third-party delivery services, and more and more restaurants will find that, given the commission-free alternatives, they simply don’t need them. Britt Mills, Senior Director of Customer Experience at Mobiquity. Barry McGowan, CEO Fogo de Chão.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Lavu

NOVEMBER 17, 2023

Fast- Food Restaurants Fast food chains are known for their speedy service, affordable prices, and convenient locations. Aggressive marketing with loyalty programs and limited-time offers drives customer traffic and increases sales. However, they often face low profit margins due to high operational expenses.

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

Bingage

JULY 21, 2022

You need to make sure your restaurant is as festive as possible this time of year—and that means catering to the needs of your customers. This will help you attract more customers during this time. Offer Loyalty Rewards to your Customers – Here’s how. SMS Marketing: Send Rakhi Special Wishes to Customers.

Marketing 98

Marketing Loyalty Program Social Media Seasonal Menu 98

7 Shifts

DECEMBER 18, 2019

Hootsuite’s top three benefits of implementing a UGC strategy include: Promoting authenticity; Building trust; and Driving purchasing decisions Put UGC to work for your restaurant by inviting diners to post a photo of their lunch on social media (tagging your business, of course) for a chance to win a meal on the house.

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. The pandemic effectively accelerated trends in how restaurants interact with customers. Lavu, the restaurant technology services company, estimates 42 percent of food purchases are made online.

Technology 204

Technology Loyalty Program Front of House Online Ordering 204

7 Shifts

OCTOBER 31, 2022

Speak to what sets you apart from the pack, what food you'll serve, the service style (fast-food, fast casual, fine dining, etc.) This covers the customer base you're hoping to appeal to, your position in said market, and what you'll do to catch people's eyes. Who is your target customer? Mission Statement.

Point of Sale 397

Point of Sale Back of House Document Download 397

Indoor Media

SEPTEMBER 9, 2021

We’ve covered all kinds of marketing basics before: digital advertising , why local advertising is important , how to time your marketing strategy , and so much more. Use social media Social media is by now the basic entry point for small business advertising. Who’s there?

Small Business 78

Small Business Marketing Social Media Advertising 78

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! In this way, QR codes not only enhance the dining experience for customers but also help restaurants streamline their operations and reduce costs.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Restaurant365

APRIL 20, 2022

Those feelings are well-placed because those return customers spend an astonishing 67 percent more than a new customer during a visit! Why is customer retention important? Customer retention statistics show that 65% of a company’s business comes from existing customers. Consistency is king in customer retention.

Loyalty Program 78

Loyalty Program Customer Service Employee Relations Customer Experience 78

Modern Restaurant Management

JUNE 10, 2020

All these restaurants needed to market these options — especially since these were completely new for many higher-end restaurants— to their existing customers. OptiMine worked with a restaurant delivery service, Bite Squad, where such an agile mindset really helped fuel their business.

Marketing 198

Marketing Social Media Email Marketing Loyalty Program 198

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. The restaurant industry has been less inclined to embrace omnichannel strategies, although some sectors, notably quick-service restaurants, have been more enthusiastic about the approach.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Mobile advance ordering will become normative, as well as alerting local customers to restaurant openings and any deals.

Marketing 177

Marketing Franchise Franchising Social Media 177

Lavu

NOVEMBER 18, 2022

Service Style : Explain how you will serve customers. Will you have servers or will customers order at a counter? Can customers use a self-serving kiosk or order from their phone? Target Customer: Explain who the restaurant is for. Outline the details of your ideal customer. How much seating do you need?

Loyalty Program 78

Loyalty Program Download Document Point of Sale 78

The Restaurant Times

SEPTEMBER 22, 2021

Customer segmentation is the process by which a company assesses its customer base, discovers commonalities such as age, behavior, preferences, or expenditure history, and divides them into segments for communication reasons. . create loyalty to make customers feel like they are important to you and treat them as VIPs. .

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Sling

JULY 4, 2021

Post it on every social media channel you can think of. There’s nothing like high-quality photos of food to whet your customers’ appetites and get them in the door. Then, like the video you shot, display them on all your social media channels, on your website, and in your blog posts. Profile is complete.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Lavu

DECEMBER 16, 2019

Restaurants have become tech-savvy by providing an app for their customer base. While it may seem like just another trend it’s really the next best thing for expanding your customer base and building customer loyalty. How to Build a Loyalty Program. o gauge your ideas on known similar competitor programs.

Loyalty Program 78

Loyalty Program Customer Service Point of Sale Mobile Ordering 78

The Restaurant Times

JULY 31, 2020

Therefore, apart from following the necessary operational processes in setting a cloud kitchen business, operators must adopt effective marketing strategies that will increase the overall sales and help retain customers. . Follow these useful tips to attract more customers and grow your online sales. Incentive Programs.

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95

Indoor Media

SEPTEMBER 9, 2020

Are you rewarding your current customers? Keeping current customers is so much easier, and cheaper, than finding new ones. While there are many ways to encourage customer loyalty, we’re going to discuss a simple, yet significant tactic – putting offers on the back of your auto repair receipts. Offer Coupons.

Coupons 78

Coupons Loyalty Program Customer Service Advertising 78

Bingage

JULY 21, 2022

You need to make sure your restaurant is as festive as possible this time of year—and that means catering to the needs of your customers. This will help you attract more customers during this time. Offer Loyalty Rewards to your Customers – Here’s how. SMS Marketing: Send Rakhi Special Wishes to Customers.

Marketing 52

Marketing Loyalty Program Social Media Seasonal Menu 52

Next Restaurants

OCTOBER 31, 2019

An online presence that builds loyalty, hype and grows your restaurant business. Once guests arrive, hit them with delectable dishes, incredible service, and an unforgettable dining experience. Post Consistently on Your Restaurant’s Social Channels. There’s a good reason food accounts succeed on social media.

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

Modern Restaurant Management

APRIL 14, 2020

This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212