Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. It's hard enough to manage a higher workload without delivery.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

NOVEMBER 30, 2022

During this time, millions of Americans scanned these matrix barcodes on their mobile devices, as they were featured on business cards, billboards, trade show booths, movie posters, and a variety of advertisements spanning all industries. Protect Your QR Code Advertisements. As always, with the benefits of digital tools comes risks.

Hospitality 180

Hospitality Download Website Management Customer Service 180

Modern Restaurant Management

NOVEMBER 3, 2022

Sometimes customers will naturally come to your Google My Business profile and drop you a review – especially if they had a negative experience. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service. Collect Reviews via Your Website.

Email Marketing 203

Email Marketing Customer Service Website Management Customer Experience 203

Modern Restaurant Management

JANUARY 24, 2023

In the digital age, online reputation management is critical for business success. This creates the necessity for restaurant reputation management strategies to amplify positive reputation while downplaying negative criticism. ORM gives you direct access to customer feedback. ORM helps you gain customer trust.

Social Media 197

Social Media SEO Website Management Audits 197

Modern Restaurant Management

JULY 14, 2021

Despite many stores wanting to actually recruit candidates from their most loyal customers, they don’t apply the same consumer marketing strategies to attracting candidates. experience already). Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content.

Recruiting 212

Recruiting Hiring Marketing Email Marketing 212

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. “Unique offerings to help separate from the competition may be helpful.

Fine Dining 189

Fine Dining Seasonal Menu Social Media 2022 189

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Emphasize Best-Selling Items. Net result?

Marketing 226

Marketing SEO Front of House Website Management 226

Indoor Media

JULY 29, 2020

Groupon is a website that allows businesses to promote coupons through their website and email list. This coupon advertising program is available for all types of businesses – big and small. So whether you’re a small auto repair shop or a national auto dealership, Groupon can connect you with their customer base of 41.8

Coupons 154

Coupons Advertising Website Management Small Business 154

Modern Restaurant Management

NOVEMBER 19, 2020

However, as the bill works its way through further approvals, restaurants are in a position where they must continue honing their strategies for handling the consequences of the pandemic while keeping customers coming through the doors. New Marketing Tactics Can Help Reach Target Customers.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

7 Shifts

JULY 10, 2020

“Frequency and repetition will help your advertisements get noticed. Ensure that your staff know the common signs and symptoms of COVID-19 so FOH staff can identify any ill guests, and staff can notify management if they or another employee are unwell Make sure you create, publish, and send the schedule to staff well in advance.

Events 351

Events Social Media Kitchen Safety Seating 351

7 Shifts

FEBRUARY 15, 2022

Ken McGarrie is the cofounder of Korgen Hospitality and uses his decades of experience to help restaurants across the country become more profitable and reach their potential. In his work, he realized that many employees get thrust into management positions without any training. It should be front and center on our websites.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Modern Restaurant Management

JUNE 29, 2020

Focusing on customer experience may seem like a luxury for restaurateurs struggling to keep their doors open, but it may prove to be the difference between those that survive and those that get added to the list of tragic COVID-19 business casualties. The other did not seem to be advertising a plan at all.

Kitchen Safety 221

Kitchen Safety Website Management Customer Experience Mobile Ordering 221

Modern Restaurant Management

OCTOBER 22, 2021

This article will explore seven tips on using Facebook Ads to increase your market share of customers. Optimize the Landing Page Experience. You can’t just have a well-optimized company website that follows the latest web development trends anymore. Pizza Express then automatically gets the customer's details on file.

Social Media 197

Social Media Advertising Events Customer Experience 197

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety' Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Everything needs to be done with the purpose of getting customers to want to try your food, otherwise all you’ll get are fluff metrics.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Goliath Consulting

MAY 31, 2023

Are you a restaurant owner or manager looking for ways to attract more customers and increase sales? 1 When a customer enters or exits this boundary, they can receive targeted messages or notifications on their mobile devices. This technology can be used to engage customers, drive traffic to your restaurant, and boost sales.

Point of Sale 78

Point of Sale Email Marketing Advertising Customer Experience 78

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. I think that guests will be choosy with where they go out in the future, and concepts that provide an authentic and safe experience will definitely have the edge. Here are their responses.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Sling

OCTOBER 7, 2023

You can find resources and gain experience by reading articles online, talking to people who already work in the cleaning industry, or getting a job at an existing company. You and your employees are going to be interacting with your customer’s property. Your business will have to reimburse the customer for that item.

Insurance 78

Insurance Advertising Customer Service Website Management 78

Indoor Media

JULY 22, 2020

Potential customers will decide whether or not to give you their business based on what others are saying about you. To boost confidence in potential customers, here are some things you can do to get positive Yelp reviews for your auto repair shop. Happy customers are the easiest way to get online reviews. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Modern Restaurant Management

DECEMBER 28, 2023

Some customers have the gift of foresight, using DoubleDash to add on recovery (or hair of the dog) essentials from nearby stores. And while our business has evolved over the past decade, so have our customers. The top items paired with ibuprofen included Cheesesteaks, Cognac, Nacho Fries, Bacon Egg and Cheese, and Cold Brew!

2024 189

2024 2023 Food Order 2013 189

Restaurant Engine

JUNE 2, 2022

With high quality content, you drive engagement, build relationships, and enhance customer loyalty. Your current and future customers will appreciate being “in the know.”. #3: You’ll reach more people and introduce new customers to your restaurant. Perhaps they weren’t happy with their experience.

Social Media 80

Social Media Website Management Coupons Customer Experience 80

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Manage Social Media. You may not think about it as being so important for restaurants, but stop and think about some brands in particular.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. MRM Restaurant Survival Guide Updates.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Restaurant365

APRIL 9, 2020

Marketing your restaurant in a constantly changing digital world can be challenging, but digital marketing is essential both for converting former dine-in customers into takeout and delivery customers, and bringing in new and existing customers when restaurant restrictions are lifted. Promote user-generated content (UGC).

Marketing 88

Marketing Social Media SEO Email Marketing 88

Apicbase

JANUARY 12, 2023

It consistently drives customer retention. To gain repeat customers, your interaction shouldn’t end once they’ve paid the bill. It opens the way to direct customer communication. Email is the best way to reach customers wherever they may be—without paying for advertising space. Get creative with your emails.

Email Marketing 52

Email Marketing Marketing Tip Distribution Social Media 52

Sling

OCTOBER 31, 2022

Getting a customer-centric point of view can go a long way toward helping you make the right decisions. Doing so will give you valuable insight into what it takes to run this type of business on a daily basis, including fundamentals like: Marketing Payroll Retail management Scheduling Employee development Customer service.

Insurance 78

Insurance Website Management Equipment Advertising 78

Foodable

MARCH 8, 2022

Listen to "The Digital Consumer Experience | Season 6, Vol. In the latest episode of Hospitality Hangout , Michael Schatzberg “The Restaurant Guy'' and Jimmy Frischling “The Finance Guy'' chat with John DiLoreto, president and general manager North America at Flipdish about digitally connecting restaurants to their customers.

Loyalty Program 79

Loyalty Program Hospitality Customer Experience Website Management 79

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Instead, you can reach a compromise in your menu.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

Sling

AUGUST 30, 2021

A strong hospitality marketing program can even be helpful for businesses that deal with private customers and clients. In this article, the workforce management experts at Sling discuss strategies and tips that managers can use to build an HM program from scratch or improve the one they’ve got. 2) Focus On Local Customers.

Hospitality 78

Hospitality Marketing Website Management Customer Experience 78

The Restaurant Times

DECEMBER 21, 2021

They take food orders from customers online through their own app or through third-party food delivery apps, process them, and deliver the food. Some of the ghost kitchens also provide the facility of order pick-up wherein the customers can pick up their food on their own. But it is essential to understand customer behaviour to do so.

Online Ordering 98

Online Ordering Social Media Website Management Food Order 98

Restaurant Engine

JUNE 10, 2020

Like all social media platforms, Instagram is free to use, unless you decide it’s time to advertise on the platform. All you’ve spent is your time, if you are doing the posting, or what you’d pay a social media manager. 2: Hashtags Help Garner New Customers. 3: Geotags Gain Local Customers. This is by using hashtags.

Social Media 99

Social Media Influencer Website Management Email Marketing 99

Modern Restaurant Management

DECEMBER 30, 2020

spent per order, on average, across restaurant websites. Beyond individual orders, meal kits saw a surge of popularity as at-home diners looked to create interactive dining experiences while social distancing. To access the full report, visit 2020restaurants.com. How 2020 Changed Food.

2020 211

2020 Merchandise Retail Point of Sale 211