MRM EXCLUSIVE: Guests Experiencing Restaurant Inflation

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023  a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. 

Half of respondents say they are eating out less at full-service restaurants than they did six months ago and they fear their financial future with the economy and inflation listed as major concerns. Eating more at home is the top way consumers are trying to save, according to the report.

The prices of items on the menu are the highest area of dissatisfaction when eating at a restaurant as well as menu item availability. When dining out, more than half of consumers are watching their pennies and selecting cheaper items on the menu or cutting out desserts and/or appetizers to save on the bill. 

What can restaurant owners take away from the findings, particularly as we head into the holiday season?

“Restaurants…