Modern Restaurant Management

OCTOBER 2, 2024

If everyone is advertising “value,” is it really value? Analyzing and acting on consumer data allows brands to provide personalized coupons, offer promotions during lower foot traffic times and build a data-driven loyalty strategy even after the promotions are done.

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. These create a unique experience that goes beyond just food and drink. Special offers are one of the top restaurant marketing strategies that bring in a regular crowd.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

FEBRUARY 12, 2020

billion in food sales demonstrating a 34 percent increase from the prior year, according to the Associated Press. Meanwhile, Uber Eats expected to deliver $10 billion worth of food in 36 countries in 2019. In many ways, TPO platforms serve as a new advertising mechanism for restaurants. In 2018, Grubhub reported $5.1

Ordering 454

Ordering Online Ordering Customer Service Customer Experience 454

Modern Restaurant Management

MARCH 27, 2024

Deliver Consistent, High-Quality Service Customers who receive great food and exemplary service are likely to return for that same experience again. Punch cards, coupons, point systems, and even exclusive products can keep customers coming back. Below are nine suggestions to improve a restaurant’s customer retention.

Customer Service 474

Customer Service Loyalty Program Customer Experience Employee Relations 474

Modern Restaurant Management

MARCH 3, 2020

Nair, a partner at Ervin Cohen & Jessup LLP compiles recent legal news affecting the restaurant, food and beverage and hospitality industries for Modern Restaurant Management (MRM) magazine. The laws and regulations prevented alcohol producers and distributors from advertising any details of what kind of discounts they offered on alcohol.

2020 305

2020 Restaurant Law Employee Relations Mobile Ordering 305

Modern Restaurant Management

JANUARY 6, 2022

Experts say that the trend of ordering food for delivery is here to stay: 49.4 Purchase a roll-up banner to place by the bathroom entrance that advertises a gift card promotion. Think of them as coupons, or limited-time discounts. People love to receive free food and to chase discounts.

2022 493

2022 Online Ordering Loyalty Program Customer Experience 493

Modern Restaurant Management

MAY 8, 2020

Marketing messaging must shift to encouraging already loyal customers to come out for contactless access to food, drive-through speediness or free delivery charges. Deal or No Deal : The coupon, the freebie, the buy one/get one. Timeout from Fighting : Let’s call it half-time for the great fast-food social media wars.

Marketing 442

Marketing Franchise Franchising Social Media 442

Indoor Media

DECEMBER 21, 2017

IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company. I’m sure you know how important making profit is, but you may not understand how exactly to measure the return on investment (ROI) for a coupon advertising campaign.

Coupons 78

Coupons Advertising Point of Sale Consumer Goods 78

Indoor Media

JANUARY 16, 2019

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? Whether you think of it this way or not, a coupon is actually an ad for your restaurant with an incentive attached. That’s right. Learn more.

Coupons 78

Coupons Advertising Email Marketing Seating 78

Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. If a customer sees an ad that suggests your business has a special “half-off all food during happy hour” deal, and then they come to your restaurant and find that the deal only applies to french fries…they’re not going to be too happy, and they probably won’t come back to your business.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

7 Shifts

AUGUST 18, 2024

You're not only competing against many other bars but establishments offering entertainment, food, and drink. Planning Your Menu Here are a few bar menu design tips : Your food should match the concept and theme. Your menu is more than just a list of food and drink. Pricing should match your target market and theme.

Bar 370

Bar License Email Marketing Customer Service 370

Indoor Media

AUGUST 17, 2017

Think that coupon advertising is obsolete in the digital age? While many assume that deal-hunters and coupon-clippers are the only ones looking for a bargain, according to a survey by Visa, 72 percent of Americans who earn more than $125,000 use coupons. Think again. What does this mean? Loyalty Cards.

Coupons 78

Coupons Advertising Loyalty Program Consumer Goods 78

Modern Restaurant Management

FEBRUARY 5, 2024

However, the best available coupon and fastest delivery time tied in second place. Offering special Big Game Day and National Pizza Day coupons that highlight speedy delivery and quality ahead of time can help restaurant owners maximize orders. Almost universally, it was found to be the nation’s second favorite Super Bowl food.

2024 492

2024 Loyalty Program Food Order 2030 492

ChowNow

SEPTEMBER 16, 2020

It’s no secret that people love sharing images of their food – On Instagram alone, the hashtag #food brings up more than 400 million posts. Often when dining at your restaurant or enjoying your food at home, your customers will post about the experience and tag you. Promote your offer on your website and on social media.

Social Media 370

Social Media Online Ordering Download Mobile Ordering 370

7 Shifts

JULY 10, 2020

Consider food costs, labor costs, and cost of marketing your reopening. Frequency and repetition will help your advertisements get noticed. Plan your budget to include food costs, labor costs, operating costs, marketing costs, and any extra costs such as for party favors and special decor. Advertise! ??

Events 351

Events Social Media Kitchen Safety Seating 351

Indoor Media

OCTOBER 15, 2020

For many, the major drawback of advertising is the cost. Some people believe it will be too expensive to advertise their business, or that their specific audience doesn’t need to be reminded they exist. Often, one of the best places to advertise are grocery stores. Neither attitude is going to bring in any business.

Coupons 149

Coupons Advertising Food Supply Customer Experience 149

Modern Restaurant Management

DECEMBER 13, 2019

In 1917, things really took off when the Direct Mail Advertising Association was founded, which is now the Data & Marketing Association. You know that, so it’s no surprise that many emails touting the latest specials or coupons automatically go into the spam folder. Or maybe, if you’re lucky, a promotions folder.

Email Marketing 364

Email Marketing Marketing Consumer Goods 2015 364

Indoor Media

AUGUST 29, 2017

Give consumers a coupon, and they are more likely to use it at your restaurant; with any luck, they will be impressed by your food and service and return. Register tape advertising has become an effective way of delivering restaurant coupon ads via receipts given to customers at grocery stores. Double-sized Ads.

Coupons 78

Coupons Advertising Consumer Goods Customer Service 78

7 Shifts

JUNE 16, 2024

In 2020, the number of establishments in the food and beverage industry was estimated to be 23.1 These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

AUGUST 2, 2024

When hiring restaurant accountants, your primary consideration should be those who understand the complexity of the food and beverage industry—both front-of-the-house and back-of-the-house operations and management. This number is essential because it helps you determine the price of your food and beverages.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

The Rail

AUGUST 28, 2024

Key Aspects for Maintaining and Enhancing Customer Loyalty Relocating a food and beverage establishment, whether it's a restaurant or a pub, isn't just a change of address but also a key moment that may greatly impact your customers. Retaining and attracting business is a particularly pressing task.

Loyalty Program 219

Loyalty Program Customer Service Social Media Coupons 219

Modern Restaurant Management

AUGUST 17, 2020

Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study. Americans preferred to pick-up their food (38 percent US vs. 22 percent UK), while the UK preferred home-delivery (57 percent UK vs. 33 percent US). COVID-19 Consumer Dining Trends.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Indoor Media

JULY 29, 2021

If you don’t focus your messaging and place your advertisements strategically, how will you drive business growth? Sure, some folks might react well to your advertisements and patronize your business. Why spend money on shopping cart advertising if nobody is even visiting the grocery store? Who goes to the grocery store?

Advertising 148

Advertising Take-out Retail Marketing 148

Indoor Media

SEPTEMBER 26, 2017

It’s no secret that you’re in the restaurant business for more than the love of food. What is the best restaurant advertising campaign you can run? Traditional advertising tends to have a broad reach. Here are 5 restaurant advertising ideas you can use locally for a higher return on investment. Learn more. Learn more.

Advertising 78

Advertising Coupons Email Marketing Social Media 78

Indoor Media

SEPTEMBER 26, 2017

Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. They’re drawn to the idea that they’re receiving high-quality food at a reasonable price.

Fast Casual 78

Fast Casual Advertising Casual Social Media 78

Indoor Media

FEBRUARY 22, 2021

If it’s your first time advertising beyond your local means, don’t worry, we’ve got plenty of tips for reaching your community offline as well. The Stats If you’re wondering how much your competitors are spending on advertising, it’s time to find out.

Marketing 137

Marketing Advertising Social Media Coupons 137

Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. For restaurants, it’s always nice to have a food blogger on deck. One of the best ways to advertise is simply through word of mouth.

Advertising 148

Advertising Small Business Coupons Customer Service 148

SpotOn

NOVEMBER 21, 2024

With this information, you'll know how many employees to schedule and how many food supplies to order. Your loyal customers are your best advocates, and when they give someone a gift card from your restaurant as a present, they’re spreading holiday cheer and helping you attract new customers without spending a dime on advertising.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

Indoor Media

MAY 29, 2019

You’ve probably already figured out that you can’t just build a restaurant and assume people will come busting down your door to try out your food. When you think of advertising, does your mind automatically go straight to TV, radio and print ads? No advertising produces immediate results. Receipt Coupons.

Advertising 78

Advertising Coupons White Paper Back of House 78

7 Shifts

JUNE 4, 2021

Food cost percentage. Food Cost Percentage. What is food cost percentage? Food cost percentage is the ratio of the cost of food inventory to the amount of revenue it generates. Why is food cost important? Food and beverage is one of the largest expenses next to payroll in the restaurant industry.

Point of Sale 416

Point of Sale Inventory Employee Relations Customer Service 416

Indoor Media

OCTOBER 4, 2017

You can deliver great food, excellent service, and a convenient location yet still struggle. Hitting the ground running is important, and effective advertising and marketing are integral to both early and long-term success. But what is the best way to advertise your new restaurant ? Targeted Online Advertising.

Advertising 78

Advertising Social Media Coupons Small Business 78

Indoor Media

APRIL 26, 2021

It’s essential to take this step seriously and design a “content strategy” so you can keep up with your advertising goals down the line. Ask yourself if you want to run an actual promotion online by posting digital flyers to your page or drive traffic by posting irresistible photos of your food or salon services.

Advertising 78

Advertising Social Media Coupons Customer Service 78

Indoor Media

FEBRUARY 15, 2021

The Worst Challenges for Restaurants When polled , most restauranteurs insisted that high operating and food costs were their biggest challenge. Whether it’s rent, back of house maintenance, securing new appliances, or fresh food — those costs add up.

Loyalty Program 148

Loyalty Program Email Marketing Advertising Small Business 148

Indoor Media

APRIL 15, 2021

Today, many business owners focus on social media advertising for the wrong reasons. Where you can, make sure to adopt smart, local advertising. Read on for some of our best local advertising strategies and how to customize your online advertising to target customers in your area.

Small Business 88

Small Business Advertising Loyalty Program Sports 88

Modern Restaurant Management

APRIL 2, 2020

They include PepsiCo, Uber Eats, Constellation Brands, Moët Hennessy USA, Robin Hood Foundation, Ecolab, Cargill, Boston Beer Company, Shift4 Payments, P&G Professional, Ventura Foods, United HealthCare, The Elliot Group, Davis Wright Tremaine LLP, and the Light Foundation. ” The BOHA! restaurants.

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

Indoor Media

SEPTEMBER 22, 2017

It’s a jungle out there in the fast food world. And more just keep coming because people are demanding convenient, accessible, and affordable food that fits into their crazy lifestyles. You may get help from the co-op for marketing and advertising. Paper Coupons. There are so many options!

Coupons 78

Coupons Food Advertising Franchise 78

Focus POS

OCTOBER 1, 2020

They include special coupons, certain days where menu items are priced more affordably, and even tailored savings and offers specifically for individual customers. While you can send customers coupons and specials offers, these are also great ways to keep them in the loop about happenings with your business. Which isn’t hard to find.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187