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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. Location-Based Advertising (LBA) Techniques.

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Dinner, With a Side of Climate Preaching

EATER

Restaurants hoping to make a positive impact on the climate face an enduring challenge: selling their ambitious goals to diners simply looking to have a good time This story was produced in partnership with Civil Eats. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating. without interruptions.

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Maintaining Humanized Interactions in Digital-First Business Environment

Modern Restaurant Management

This is true for businesses operating in office settings just as much as in restaurants, supermarkets, and other settings where businesses have daily contact with consumers. The primary focus of the websites is having what you need, at a good price. The trick with personalization is achieving a good balance.

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Critical Tips to Help Restaurateurs Thrive

Modern Restaurant Management

Had you only looked at the foot traffic data for the first two months of 2020, you might have been tempted to declare—and not without good reason—that it was shaping up to be a banner year for brick-and-mortar establishments. The data shows us that consumers are concerned for their safety. Put Safety (and Health) First.

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Competition’s Coming: Key Technology Changes Can Help You Win

Modern Restaurant Management

While what consumers eat won’t change, post-COVID-19, how they will get it will. While some automation and technology solutions can require quite an investment, there are plenty of things to enhance your presence, improve efficiency and tempt consumers that are more cost effective and expedient to implement.

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How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

It’s a good time to make sure you’re accounting for potential effects of the pandemic as you create next year’s budget. If competitors are easier to find and communicate with, your business could lose customers quickly. Seasonal business owners should be consistently looking for ways to cut costs during slower times.

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Four Ways to Effectively Market Your Restaurant in 2021

Modern Restaurant Management

We have watched as the pandemic has gutted the economy, altered consumer behavior, and destroyed longstanding businesses essentially overnight. Over the past year, restaurants have had to evolve their communications to consumers with a sensitivity and transparency never before required around issues of safety and health.

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