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As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
Earlier this week, Domino’s brought back its “Best Deal Ever,” a $9.99, any-pizza offer when customers order them online. That eased before and during the pandemic, as brands focused either on ease of ordering or more premium items. It could have been worse: Fast-casual pizza chain sales declined 5%. price point.
Jeff had nailed bagel making by then, and started selling his bagels online, using social media. “The It’s a point-of-sale system that allows the team to pack orders, and it’s integrated with third-party delivery partners. But I was having fun.” Then the pandemic shut everything down. We’d sell out.
Joe Gale has more than 30 years of sales, operations and account management experience, including 20 years with Coca-Cola North America Foodservice where he worked closely with numerous QSR and fast casual brands. It's important to guide them in adjusting to specific parameters in order to achieve a successful partnership.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing.
Restaurants and bars had to quickly pivot, letting guests know how to orderonline, if dine-in was available, or what safety protocols were in place. A few highlights: Scaling a fast-casual restaurant from a single location to 13+ stores across Texas, Louisiana, and Florida in just three years.
However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI. Similarly, 59 percent of respondents believe mobile apps that offer easy onlineordering will have the greatest impact on operations over that same time period.
This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). Fast-casual visits overall were down 3.8 percent in December and 11.3
Automated email marketing campaigns remind diners of memorable experiences, converting casual visitors into loyal patrons and building robust customer relationships. Boost OnlineOrders Emails streamline the onlineordering process with direct links and exclusive online promotions.
Photo: Shutterstock DoorDash is doubling down on its advertising business. It’s part of a major expansion of the company’s advertising business, DoorDash Ads, which currently allows restaurants to buy promotions and sponsored listings within the DoorDash marketplace. These ads will direct back to a restaurants’ DoorDash ordering page.
Or perhaps you run a casual dining restaurant , and you want guests filling tables beyond peak hours. These are popular with chain restaurants and fast casual restaurants. First, identify what you want to achieve from a customer loyalty program: more guests, more repeat business, increased sales, or increased order size.
Then costs go in order from most controllable to least controllable. If you're a fast-casual place and only offer a couple of alcoholic beverages, then "alcohol" should be enough. Digital advertising, marketing software , printed menus, signage, promotions, and loyalty programs. Sales are usually listed first.
Whether you’re a fine dining establishment branching into takeout or a casual diner expanding to accommodate busy families, launching a successful carry-out program requires more than just putting a “To-Go Available” sign in the window. Your customers need to be able to find your onlineordering quickly and easily.
17, 2025 Facebook Twitter LinkedIn DoorDash now offers services like reservations and advertising. Photo: Shutterstock Once upon a time, DoorDash was a spoke on a big wheel of restaurant ordering channels. Is that a good thing for restaurants? By Joe Guszkowski on Jun. These days, it is starting to look more like a hub.
14, 2025 Facebook Twitter LinkedIn AI is changing the online landscape for businesses. For a long time, search engine optimization (SEO) has been the name of the game when it comes to jockeying for eyeballs online. Here are some tips and tricks to consider. By Joe Guszkowski on Jul. I’m being sarcastic, of course.
In most markets, courier pay fluctuates on a per-order basis depending on things like time and distance. News delivery regulation Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains. Seattle is one of the few places in the country to guarantee delivery people an hourly minimum wage.
Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? Clean up your online NAP data. ” decisions.
A restaurant’s brand identity is the cumulative effect of what your guests see, taste, smell, feel and hear at your restaurant, online, and in the world at large. A restaurant’s brand identity is the cumulative effect of what your guests see, taste, smell, feel and hear at your restaurant, online, and in the world at large.
If they don’t, all ads after the pandemic ends will be about digital ordering and delivery. Digital advertising will become high priority. The shift will occur because restaurants will be able to track conversions more easily from online visibility to onlineorders as a key metric.
When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. What Is Local SEO?
But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4 So what’s next?
So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering? What are they wearing?
Thirty-nine percent of those in the US and 36 percent in the UK ordered more frequently from their local restaurant than before the crisis. "Throughout Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began. Mixed take-out bag.
We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. One great thing about the online delivery market is that it produces massive amounts of data. Heloise Blaure, founder of HomeKitchenLand.com.
Customers shifted their purchases to off-premise dining suddenly, leaving many operators flat footed and ill prepared for seamless onlineordering, contactless payment and curbside pickup. The unfortunate reality is that customers aren’t comparing the curbside or app ordering process of Denny’s to McDonalds.
QSR brands that quickly adapted television advertising campaigns with messaging to respond to the pandemic saw this strategy pay off with greater consumer engagement, according to EDO, an advertising insights and analytics company that specializes in search engagement.
To shine the spotlight on the immediate opportunities that exist for all Americans to find employment at franchised restaurants of an iconic brand that holds a unique place in people’s daily lives, Dunkin’ is launching its first-ever national advertising campaign aimed at recruitment. and Del Taco. John Fuller.
Given the increase in off-premise, we expect to see more drive-thru’s similar in format to Checkers & Rally’s iconic double drive-thru model, which dedicates one lane to traditional consumer drive-thru service and one to e-commerce only, including pre-paid digital orders for pickup and third party-delivery orders.
parent company of fast-casual restaurant chain The Habit Burger Grill, for approximately $375 million in a cash transaction. “As a fast-casual concept with strong unit economics, The Habit Burger Grill is a fantastic addition to the Yum! Beefing Up with Habit Acquisition. Brands, Inc. Gibbs, chief executive officer of Yum!
Their enthusiasm for our brand coupled with their deep experience developing successful polished casual and fast-casual restaurant brands in Alberta make them the perfect partners to bring CPK into Canada for the first time. Earlier this month, Roy Rogers also opened an online store selling fun branded gear to its biggest fans.
To see which cities made the list, and learn more about how online selling is helping sellers of all sizes adapt to COVID-19, click here. Report highlights include: During the pandemic, the number of people commuting dropped precipitously as the shelter-in-place orders kept people at home. The key takeaway? eCommerce is here to stay.
The new restaurants — as well as upgrades to existing locations — will adapt the company’s new, modern, and inviting “Fresh Forward” design and meet the needs of today’s consumer with comfortable guest indoor dining spaces as well as numerous delivery and order ahead options, with a strong digital first strategy.
For our next restaurant spotlight, we talked to Joseph Badaro, owner of Hummus Labs , a fast casual Mediterranean restaurant, in Pasadena, California. Since April 2020, Hummus Labs has served 1,291 onlineorders to 956 guests. My concept was always built off a fast casual idea. He found that partner in ChowNow. .
Customer acquisition cost (CAC) CAC is used by restaurants to measure the effectiveness of their marketing efforts, whether they're advertising on social media or utilizing coupons, deals, and local print ads. Average customer headcount The average customer headcount is typically used to determine your restaurant's busiest times and days.
On special appeal, the Board vacated the judge’s order, and remanded the case to the judge with instructions to approve the settlement agreements. HOP® Restaurants announced plans to launch Flip’d by IHOP™, a new fast-casual concept in the U.S., The entire decision can be found here. Flip’d by IHOP.
Fast casual: 28.9% Casual: 33.2% Upscale casual: 30.4% For example, your chef should inspect the food when suppliers deliver so that it matches the actual order in terms of quality, quantity, and weight. You can purchase from resales stores, auction houses, private sellers, and online suppliers. Pizza: 31.3%
Advertised as a place for “uninterrupted private meetings between decision-makers and solution providers,” BITAC allows for several in-depth conversations between attendees and suppliers of equipment , furnishings, and technology needed to scale and sustain a restaurant business. Digital Transformation in Fast Casual and QSR Summit.
To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. What are they ordering?
” While Ono’s food truck is powered by complex technology, ordering an Ono Blend is simple. Customers simply approach Ono’s ordering kiosk, place their custom order, and watch as robotic systems create their blends from scratch. Within 60 seconds, blends are ready at Ono’s pick-up area.
Make sure you highlight the type of cuisine you’ll be offering and the style of your service (casual dining, fine dining, etc.) This includes – but is not limited to – social media accounts and email campaigns, onlineadvertising, potential partnerships, and promotions.
The difference between a regular themed restaurant and an “entergaging” one seems to be that the latter serves copious amounts of meme-able content alongside its dishes: The restaurant launched its own app , which featured ordering capabilities, built-in games, voice recognition, its own currency, and an Instagram-like photo feed.
Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. What is a restaurant marketing plan, and why do you need one? Getting New Customers (Acquisition).
Regularly recurring personalized deals, seamless ordering, and cardless payment all help bring diners back to Starbucks again and again. . With great loyalty programs, restaurants turn casual diners into return customers and brand advocates who promote the restaurant themselves. OnlineOrdering With Loyalty Perks.
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