Remove Advertising Remove Casual Remove Online Ordering
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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.

2025 195
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Fighting for traffic, pizza chains push more discounts

Restaurant Business

Earlier this week, Domino’s brought back its “Best Deal Ever,” a $9.99, any-pizza offer when customers order them online. That eased before and during the pandemic, as brands focused either on ease of ordering or more premium items. It could have been worse: Fast-casual pizza chain sales declined 5%. price point.

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How this entrepreneur's bagel runs became a business

Restaurant Business

Jeff had nailed bagel making by then, and started selling his bagels online, using social media. “The It’s a point-of-sale system that allows the team to pack orders, and it’s integrated with third-party delivery partners. But I was having fun.” Then the pandemic shut everything down. We’d sell out.

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‘Being Adaptable and Responsive to Changes in the Industry Landscape Is Key’

Modern Restaurant Management

Joe Gale has more than 30 years of sales, operations and account management experience, including 20 years with Coca-Cola North America Foodservice where he worked closely with numerous QSR and fast casual brands. It's important to guide them in adjusting to specific parameters in order to achieve a successful partnership.

Franchise 221
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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

So much data is generated at every point within a restaurant, whether fast casual or fine dining. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing.

2025 419
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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Restaurants and bars had to quickly pivot, letting guests know how to order online, if dine-in was available, or what safety protocols were in place. A few highlights: Scaling a fast-casual restaurant from a single location to 13+ stores across Texas, Louisiana, and Florida in just three years.

Marketing 332