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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? Perhaps one reason it’s accrued 24.5

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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

In addition to the emergence of indoor dining, it explores rising competition between fast food and fast casual restaurant brands with COVID restrictions loosening. “The data strongly signals long wait times are a vulnerability for fast food restaurants as they compete for customers. . Fast food reigns supreme.

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How Restaurants Are Evolving in 2021: New Business Models

7 Shifts

The stories of adaptation and pivot in the restaurant industry are nothing short of remarkable, as owners and operators have shifted business models on their head in order to stay afloat—and thrive. Even the finest of fine dining restaurants made a fast casual pivot. Many of them had contactless ordering in place.

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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Here are their responses. To read part one, click here.

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Be Nimble, Be Quick: What Consumers Want in 2021

Modern Restaurant Management

And, based on our recent survey of 830 US consumers, it’s likely a good mantra for 2021. A snapshot of the most recent survey results follows, with insights to guide 2021 planning. .” 68 percent already know their order before they pull into the drive-thru lane. 85 percent of millennials and Gen Zers have, too.

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12 Trends That Will Impact the Restaurant Industry in 2021

Modern Restaurant Management

Historically, restaurants have been slow to adopt innovative technology. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace. Restaurateurs will fully embrace digital ordering.

2021 191
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MRM Research Roundup: Mid-July 2021 Edition

Modern Restaurant Management

Total restaurant visits were down -6 percent in May 2021 compared to May 2019 but were up +23 percent from a year ago, recovering from a -23 percent decline in May 2020. Snack periods, were down -5 percent in May 2021 compared to May 2020, and for a pre-pandemic view, down -11 percent compared to same month two years ago.

2021 189