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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? But the platform is where the real winners shook out.

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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. In 2021, we will see a dip in customer satisfaction. Here are their responses.

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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

In addition to the emergence of indoor dining, it explores rising competition between fast food and fast casual restaurant brands with COVID restrictions loosening. The data finds consistent consumer behavior across both restaurant categories signalling the distinctions between fast food and fast casual restaurants are quickly evaporating.

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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

Intriguingly, it appears fast casual restaurants have started taking back the customers they lost to quick serve restaurants since the pandemic, with consumers visiting fast casual restaurants more often, up to 24 percent from 21 percent in May. Loyalty programs yield repeat business. Fast Casual. Brand Engagement.

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Simple Restaurant Marketing Plan for 2021 [PDF Template]

7 Shifts

With a new year comes new challenges, and after the year for the industry that was 2020, we want to help set your restaurant up for success in 2021. Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Loyalty programs Who doesn’t love free stuff?

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Be Nimble, Be Quick: What Consumers Want in 2021

Modern Restaurant Management

And, based on our recent survey of 830 US consumers, it’s likely a good mantra for 2021. A snapshot of the most recent survey results follows, with insights to guide 2021 planning. Consider these additional stats: 88 percent of families report visiting the drive-thru in the past two months. In other words, you have to be quick.

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MRM Research Roundup: Mid-July 2021 Edition

Modern Restaurant Management

Total restaurant visits were down -6 percent in May 2021 compared to May 2019 but were up +23 percent from a year ago, recovering from a -23 percent decline in May 2020. Snack periods, were down -5 percent in May 2021 compared to May 2020, and for a pre-pandemic view, down -11 percent compared to same month two years ago. ” 2.

2021 186