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How Loyalty Programs Give Customers the Biggest Bang for Their Buck

Modern Restaurant Management

Digital loyalty programs surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Having a loyalty program today is table stakes. Loyalty Lessons Learned.

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Menu Prices Are Rising, But Loyalty Programs Can Help Restaurants Stay Ahead

Modern Restaurant Management

Not all restaurants have seen a dip in sales as a result—Chipotle, for example, reported a surge in sales in spite of the fact that the chain has raised regular menu prices twice and delivery prices three times since August 2020. Rewards for Loyalty. It’s a strategy that seems to be paying off. A More Seamless Approach.

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Staying In Is Here to Stay. What Does that Mean for Restaurant Loyalty Programs? 

Modern Restaurant Management

As the world quickly came to a screeching halt in the early months of 2020, restaurants quickly accelerated an already existing shift towards digitalization to adapt to customers' new safety and priorities. Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs.

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Restaurant Insiders on 2020 Lessons Learned, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? Chris Prociv, VP Marketing & Innovation at La Brea Bakery. Here are their responses. Click here for part one.

2020 197
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Four Factors Likely to Drive Global Mobile Wallet Market Expansion

Modern Restaurant Management

It has been estimated that credit-card giant, Mastercard observed a 40 percent jump in contactless payments, comprising tap-to-pay and mobile pay in the first quarter of 2020 as a large number of shoppers feared germs on cash and credit cards. Surging Deployment in the Restaurant Industry.

Marketing 203
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Factors Likely to Drive Global Mobile Wallet Market Expansion

Modern Restaurant Management

It has been estimated that credit-card giant, Mastercard observed a 40 percent jump in contactless payments, comprising tap-to-pay and mobile pay in the first quarter of 2020 as a large number of shoppers feared germs on cash and credit cards. Surging Deployment in the Restaurant Industry.

Marketing 179
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MRM Franchise Feed: Modular Chicken and 2020 Year-End Results

Modern Restaurant Management

“This new model will allow our franchisees to go-to-market quicker than ever before, while reducing the overall development and operational costs,” said Jim Stevens, president of Golden Chick. INAA will develop 10 restaurants in the Dallas-Fort Worth market, with the first location scheduled to open this year.

Franchise 203