Remove 2019 Remove Loyalty Program Remove Social Media
article thumbnail

MRM Research Roundup: AI Investment Heating Up and Summer Dining Dos and Don’ts

Modern Restaurant Management

Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. Consumers now move fluidly between AI tools, social media, and review platforms to validate claims, check brand reputation, and watch videos from real customers before making decisions. At the same time, U.S.

article thumbnail

Delivery Dominance Starts with a Few Simple Questions

Modern Restaurant Management

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Facebook’s 1.62

Delivery 558
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Heading in the Right Direction on the Road to Restaurant Recovery

Modern Restaurant Management

Restaurants can benefit from reaching out to diners on social media or via email to let them know their support is appreciated. For example, in 2019, a Cincinnati-based restaurant, Buffalo Wings & Rings, a franchise with 60 locations across the U.S, Support Women. Get Hungry for Feedback.

article thumbnail

Best Practices for Launching Online Ordering

Modern Restaurant Management

According to research done in July 2019 by the Pew Research Center, 26 percent of adults spend the entire day online and 43 percent are online several times during the day. Even before current events arose, online ordering capabilities and digital touchpoints were becoming nearly ubiquitous.

article thumbnail

MRM Research Roundup: Mid-December 2019 Edition

Modern Restaurant Management

While restaurant sales were lower for November of 2018, November of 2019 did not include the same holiday headwinds. Second, the shift of Thanksgiving into December of 2019 converts from tailwind to headwind this month. percent from 2018 to 2019, sales for the whole weekend only increased about four percent. First, at 2.1

2019 322
article thumbnail

Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

Data on Repeat Diners : If a consumer has downloaded the app, joined a loyalty program or checked-in to your QSR, they expect to hear from you and would welcome perks and incentive to return. Timeout from Fighting : Let’s call it half-time for the great fast-food social media wars.

Marketing 442
article thumbnail

MRM Research Roundup: Mid-September 2021 Edition

Modern Restaurant Management

The biggest thing that all Canadians miss about table-service dining is socializing and connecting with friends and family (72 percent). Word of mouth continues to be the most important factor for Canadians to try a restaurant for the first time, but the power of social media shouldn’t be overlooked. California.

2021 447