7 Shifts

NOVEMBER 24, 2024

Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. Platforms like Facebook, Instagram, TikTok, and YouTube are powerful tools, especially since 72% of guests check social media to find new dining experiences.

Marketing 370

Marketing Social Media SEO Customer Service 370

Modern Restaurant Management

MARCH 26, 2025

Restaurateurs should monetize word-of-mouth recommendations through referral programs and social media contests. They include: an intuitive website engaging social media presence personalized marketing efforts follow-up emails exclusive offers.

Marketing 490

Marketing Email Marketing Loyalty Program Mobile Ordering 490

Modern Restaurant Management

MAY 13, 2025

Technological Integration : Gen Z's tech-savvy nature means they often discover new foods through social media. Fully Leverage Social Media : Platforms like TikTok and Instagram are where Gen Z lives. Focus on Experience : Create memorable dining experiences that are shareable on social media.

Social Media 426

Social Media Sustainability Customer Experience Sourcing 426

Restaurant Business

MAY 20, 2025

The Bottom Line: From the success of brands like Crumbl and Daves Hot Chicken to the struggles at Starbucks and McDonalds, social media is playing a massive role in how consumers view chains.

Social Media 176

Social Media 176

Modern Restaurant Management

JANUARY 10, 2025

Beyond serving as a place to grab drinks, the bar is becoming a hub of social interaction and a key driver of revenue. Playful, Art-Centric Design: Creating Memorable Moments Restaurants are no longer just places to eat, they’re experiences to be shared, photographed and remembered—especially on social media.

Design 419

Design 2025 Innovation Social Media 419

Modern Restaurant Management

MAY 28, 2025

With search impressions declining and platforms like social media and AI gaining traction, traditional search strategies are breaking down. SOCi revealed this fragmentation in 2024 with the rise of search on social media platforms, and Gen Z in particular choosing Instagram and TikTok over Google when conducting local searches.

Social Media 251

Social Media Marketing SEO 2025 251

The Rail

APRIL 18, 2025

Youve just begun your mission to turn old restaurant footage into digital content for your social media pages. Regular scrolling through social media stops when they (your soon-to-be customers) see a black-and-white photo of your original spot circa 1989. These moments can become shareable social media posts.

Social Media 130

Social Media Uniforms Online Ordering Customer Experience 130

Modern Restaurant Management

JANUARY 30, 2025

Social media platforms such as Instagram and TikTok now dominate, enabling brands to connect directly with consumers through personalized, engaging content. We encouraged users to share their creative recipes, which we amplified through social media to build excitement and a sense of collaboration.

Social Media 386

Social Media Innovation Sustainability Marketing 386

Modern Restaurant Management

FEBRUARY 18, 2025

Build Social Media Presence : As soon as you start to advertise your business is up for sale, the first thing a potential buyer will do is Google your restaurant. You need to have a long-standing social media presence. I don’t care how many followers you have; the goal is to start gaining social media presence.

Social Media 432

Social Media Book Back of House Take-out 432

Modern Restaurant Management

MAY 7, 2025

Putting Too Much Focus on Social Media Many restaurant websites focus too much on social media. When placing a lot of focus on your social media profiles you are inviting potential guests to leave your website, go to another completely different platform which they will likely stay on and not return to your business site.

Social Media 380

Social Media Information Entertainment Design 380

Modern Restaurant Management

APRIL 23, 2025

As laws become stricter, technology evolves and social media increases public awareness and accountability, restaurant owners must adopt proactive measures to ensure responsible alcohol service. Forty two states in the U.S.

Serving 377

Serving Restaurant Law Employee Relations Insurance 377

Modern Restaurant Management

OCTOBER 29, 2024

This is where social media is uniquely positioned to help restaurants win big. ’ This strategy is rooted in listening to our consumers and showing up authentically in the spaces they take an active part in,” Lauren Morton, Wendy’s Manager of Social & Partnership Engagement Strategy.

Marketing 447

Marketing Advertising 2024 2023 447

Modern Restaurant Management

JUNE 3, 2025

Social responsibility is becoming more important as well, so sharing your restaurant’s sustainability efforts or community involvement can attract customers who value ethical practices. A focus on social media marketing, building relationships with loyal customers, and running local promotions can go a long way.

Marketing 380

Marketing Loyalty Program Email Marketing Customer Experience 380

Modern Restaurant Management

DECEMBER 11, 2024

Accessories : Hats, tote bags, and fun foam fingers that resonate with our audience and extend the bar’s social vibe. Social Media Campaigns : Posts and stories featuring the merch, styled in real-world settings, paired with teasers leading up to the launch. Creating pieces that look great in a casual or nightlife setting.

Merchandise 419

Merchandise Sports Social Media Seasonal Menu 419

Modern Restaurant Management

FEBRUARY 25, 2025

billion in revenue every year due to inadequate digital engagement across key consumer channels such as search engines, social media platforms, and review sites. We can break down the platforms that matter into three categories: search, social, and hybrid. SOCi's 2024 Local Visibility Index (LVI) reveals that the U.S.

SEO 324

SEO Social Media Customer Experience Customer Service 324

Restaurant Business

DECEMBER 6, 2024

Brightly colored drinks, such as Chatimes vibrant purple taro and green matcha offerings, are attention-getting and tailor-made for social media. Early this year, Chatime also reinvigorated its brand platform with a refresh that celebrates and reflects its vibrant, youthful spirit.

Beverage 273

Beverage Innovation 2025 Social Media 273

Modern Restaurant Management

MARCH 18, 2025

With social media shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. This shift highlights the growing reliance on social media for information, making it crucial for restaurants to engage with this audience where they are.

2025 322

2025 Sustainability Social Media Customer Experience 322

Modern Restaurant Management

JUNE 20, 2023

One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business? So, you can post some of these reviews on social media.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Goliath Consulting

MAY 26, 2025

Todays diners scroll before they order, and your restaurants social media presence can make or break their decision to visit. That could be a photographer, a videographer, an influencer, or someone who can manage your social channels from strategy to execution. Thats where a skilled content creator comes in.

Hiring 221

Hiring Social Media Fast Casual Email Marketing 221

Modern Restaurant Management

FEBRUARY 12, 2025

Your job posts need to be where Gen Z actually spends time – think TikTok, Instagram, and other app-first, social job platforms like Jobget 2. So how can you change up your hiring strategy to attract this workforce? Traditional "Hiring Cooks" or "Servers Needed" job posts won't cut it anymore 3.

Hiring 332

Hiring Mobile Ordering Social Media 2025 332

Modern Restaurant Management

MARCH 3, 2025

Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your social media. Don’t just rely on organic social media.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

ChowNow

JUNE 12, 2025

Train your restaurant staff to mention LTOs to in-house guests, promote them across your social media channels, and feature them in your online ordering system so guests see the promo with enough time to plan and react. Highlight glowing reviews in your social media posts or on your website to build trust at first glance.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195

Modern Restaurant Management

JUNE 11, 2025

They want to support brands that feel real, socially responsible, and aligned with what they care about. According to one survey, nearly 30 percent of Gen Z are more likely to buy from brands with a social media presence. He valued the experience, the sense of belonging, and being part of something others connected with.

Marketing 251

Marketing Social Media Customer Experience Consumer Goods 251

Modern Restaurant Management

APRIL 4, 2025

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. I’ve also taken surveys on social media and asked people what they wanted to see and eat. They are the ones leaving reviews and making social media posts.

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

Modern Restaurant Management

DECEMBER 18, 2024

Expect 2025 to see a renewed fight for the survival and growth of local markets, driven by both consumers and restaurateurs who value authenticity, sustainability, and the vital social role these markets play. Will the social media impact for restaurants wane at all in 2025?

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

DECEMBER 23, 2024

First, overwhelmed by ads and overly polished social media content, customers now see reviews as a reliable and authentic source of truth. Highlight glowing feedback on social media, your website, and even your in-house materials. Turn reviews into valuable content Don’t let great reviews sit idle on Google.

2025 308

2025 SEO Social Media Front of House 308

ChowNow

MAY 30, 2025

Leverage your restaurants social media insights, feedback from staff and customers, and even your order history to shape your decision. Limited-time offers also give you content for social media, email, and your website. Create a Photo Contest On Social Media Launch a simple photo contest.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 5, 2024

This artistry extends beyond the table to social media, where visually striking glassware plays a starring role, drawing in followers and creating a buzz. The intricate designs and varying shapes and colors of specialty glasses offer opportunities for innovation in presentation that brings creative drink concepts to life.

Fine Dining 405

Fine Dining Consumer Goods Presentation Seasonal Menu 405

ChowNow

JUNE 6, 2025

This could mean searching Google Maps, scrolling through social media platforms, or reading online reviews. Reach Diners Where They Search For potential customers to find you, your restaurant needs to show up on Google search results, review sites, and social media platforms.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

Modern Restaurant Management

JULY 30, 2024

Restaurants receive huge amounts of feedback from customers — in survey responses, via social media, on review sites, and more. But 1,500 reviews, plus thousands of survey responses, not to mention social media mentions, is unmanageable for most businesses. What do they think about the menu on social media?

Social Media 491

Social Media Customer Experience Customer Service Franchising 491

Modern Restaurant Management

MAY 30, 2025

So, whether you're chatting with them on social media, helping them out through a live chat, or responding to an email, you should make it feel like a genuine conversation. Social media is perfect for this and can be helpful for responding to customer comments, doing live videos, or sending direct support messages.

Customer Experience 251

Customer Experience Customer Service Social Media Email Marketing 251

Modern Restaurant Management

FEBRUARY 27, 2025

. “We’re thrilled to collaborate with Dylan, who is the perfect partner for us because she also combines a bunch of amazing things – she’s a talented and successful artist, basketball star, entrepreneur, activist, fashionista, and social media influencer. JA: Social media is huge for us.

Franchising 221

Franchising Franchise Social Media Influencer 221

Modern Restaurant Management

MAY 1, 2024

Restaurant brands need to pay attention to evolving media consumptions in order to better engage with potential customers, according to results of a year-long study conducted by Digital Turbine in collaboration with Qrious Insight. Mobile gaming-first audiences were shown 61 percent fewer ads than social media-first audiences.

Social Media 450

Social Media Mobile Ordering Advertising Website Management 450

Modern Restaurant Management

DECEMBER 20, 2023

A well-crafted narrative is essential in enhancing brand identity through various social channels and e-newsletters. Creating limited-time offers (LTOs) or promotions with these food-inspired holidays taps into the current social climate, fostering a buzz that resonates with your target audience.

Customer Experience 493

Customer Experience Innovation Social Media Seasonal Menu 493

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Make sure to add a clear sign-up form to your website and promote it on your social media channels. These social media personalities have loyal followers who trust the restaurants they suggest.

Book 195

Book Marketing Email Marketing Social Media 195