This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For instance, "Discover which menu items are most popular among our target market" is a clear and focused goal. If your market research goal is to introduce a new menu item, you can measure its success by tracking its sales and customer feedback. Instead of having a vague goal like "Improve my business," make your goals more specific.
Seasonal and specialty cocktail glasses that make signature drinks stand out. During the holiday season, for example, drinks like apple cider, warm bourbon cocktails, and spiked hot chocolate become even more special when served in distinctive, themed glassware of varying shapes, colors, and sizes.
"After COVID, people are craving social dining experiences where the detail is leveled up." ”It’s not just about the caviar—it’s about the experience, the storytelling, and the attention to detail that make a meal at Costa special.” ” Newly opened House of Yoshin in Huntington, NY.
It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights. BUT most importantly I put it on all staff!
To do so, you must have an optimized website and engaging socialmedia profiles. Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items. It's an active marketing tool.
When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. If youve got a big outdoor patio, maybe a summer evening special event is the best move. Most importantly, know your audience.
Naturally engaging for the senses, videos attract attention in a sea of content, get diners interested in your menu, and encourage visitors. The rise of short-form video makes it even easier to share enticing, impactful clips of specials, cocktails, and ambiance. Video marketing can be your secret weapon.
The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move. Its your chance to turn casual diners into consistent regulars, promote new menu items before they even hit the table, and build a real sense of community around your restaurant.
This includes hours of operation (including holiday updates), your website link, phone number, and menu. Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant. Upload high-quality photos.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
These classic flavors are beloved by many, but there’s also an appetite for innovative twists and new sensations that capture the essence of the season in exciting ways. Today’s consumers are on the hunt for bold and unique flavor combinations that enhance their seasonal experiences.
Think seasonalmenu items, weekend-only bundles, or one-day-only discounts; the urgency motivates guests to take action soon. The best part is these promos don’t require big budgets or deep discounts, but they consistently boost restaurant sales while keeping your menu new and exciting.
Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. Expect 2025 to see a renewed fight for the survival and growth of local markets, driven by both consumers and restaurateurs who value authenticity, sustainability, and the vital social role these markets play.
Increase sales by promoting high-margin menu items and special offers. Factor in seasonal trends: If your restaurant has seasonal peaks and slow periods, adjust your budget accordingly. You might need to spend more on marketing before busy seasons and scale back during slower months.
Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. Create a Prix Fixe Menu. A prix fixe menu also gives off an air of elegance. To attract new customers, use outreach methods like socialmedia.
Pick your event idea by looking at your: Venue size and layout Customer demographic Available resources Time of year (season) Community Write out each of these factors, and a picture will emerge of which restaurant event idea will best fit your location. Get the word out to regulars and people curious about your restaurant.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.
Winter can be a tough season for restaurant and bar owners. Here are a few ideas for restaurant and bar owners to consider in an effort to continue to serve up good eats and top-tier service during the winter season. Keep Customers Informed on SocialMedia. Offer Specials and Competitive Pricing.
Many restaurants have had to alter how they serve customers, and some have had to close their indoor dining and become creative with extending patio season. Offering both physical and digital gift cards (also known as eGift cards) is a great tactic to help increase revenue during the holiday season. Make Your MenuSeasonal.
With over 5 billion people using socialmedia globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use socialmedia to drive more traffic to your establishment, in-person and digitally.
Traditional marketing strategies, like national TV ads, billboards, or widespread socialmedia campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu.
It puts you in control of your brand, helps customers find you online, and makes it easier for them to view your menu, book a table, or place an orderand thats just the beginning. You find one that looks promising, but theres no websitejust a few scattered socialmedia posts. Frustrating, right?
Email marketing might not be as flashy as socialmedia marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike socialmedia platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.
Introduction Socialmedia has transformed the restaurant industry into a dynamic, interactive space. By adopting strategic socialmedia practices, you can expand your reach, attract diners, and create a loyal community around your restaurant. A strong socialmedia presence is like your restaurants digital storefront.
You’ve decided to focus on your restaurant's socialmedia marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your socialmedia marketing a jumpstart. SocialMedia platforms only allow you to attach one link to your bio which can be inconvenient.
Mentioning your location, menu items, and your cuisine types gives search engines the signals they need to understand your restaurant’s offer and put it in front of hungry people looking for what you serve. These details that make your restaurant special help customers visualize the experience before they even walk through the door.
While the endeavor itself can be plagued with challenges like formulating the perfect menu or simply getting the word out, success isn’t impossible with the right considerations and tools along the way. The value of location in relation to business isn’t a new concept.
While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.
Promote this offer on your website, socialmedia, and even in-store signage to encourage customers to make the switch. Offer exclusive deals and menu items: If customers know they can only get certain specials, discounts, or limited-time menu items by ordering direct, theyll have a strong reason to keep doing it.
"With trends moving at the speed of social, brands need to move fast to be a part of buzzworthy conversations. in Food Science Management Martinez said that to tailor an existing menu to match guest snacking preferences, operators need to capitalize on socialmedia trends, connect to cultural relevancy and plan around seasonality. "Whether
Seafood season offerings from Wendys McDonalds and Popeyes. Why fast-food restaurants observe seafood season and not other religious holidays According to Wendys, its seafood season. Arbys has a limited time menu of crispy fish sandwiches. Its enough for fast-food restaurants to take notice.
As a restaurant, you’ve got the opportunity to feed into that joyful excitement with special events for the season, so grab the chance before the winter holidays takeover! Serve Special (Spooky) Food and Drinks. Half the fun of Halloween is dressing up in something special.
Maintaining an engaging socialmedia presence is more important than ever for growing restaurants to attract new diners and drive orders on your preferred channels. In fact, 39% of diners use socialmedia to help determine if they want to order from a restaurant. Order tonight to try it out for yourself!
Then, layer on seasonal promotions and specials that help boost sales during slower seasons." " For cost-effective marketing, Chirone advises operators to leverage socialmedia channels such as Yelp and local Google ads, utilize email and seek out local partnerships. "You
With 22 percent of Gen Zers having at least one immigrant parent and the unlimited access they have to the world through socialmedia, this generation has grown up with more exposure to dynamic cultures; and that global perspective has influenced everything from fashion to food. Gen Z, the most diverse generation in U.S.
By analyzing customer preferences, dining habits, and feedback, AI chatbots can send personalized messages to engage customers with new menu items, exclusive offers, and meal recommendations. Within a single chat interface, consumers can go through the entire menu, choose food and beverage products, add them to their cart, and make payments.
Free from the limitations of static signage, restaurants can effectively and visually educate their customers on menu items, pricing structures, and ordering protocols. Digital signage lets restaurants tailor their menus and messaging to specific hours of the day, key days of the week, seasonal offerings and beyond.
Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? You can also use sales trends to adjust menu pricing and share customer-favorite menu items, helping you get the most out of high-demand dishes. Or adjust your staffing schedule based on peak ordering times?
2 Fresh and Local Ingredients Elevate the Menu Using fresh, locally grown foods freshens the menu and demonstrates quality consciousness. Seasonal cuisine lets guests look forward to something all year long. Creative menu changes can draw foodies searching for the next outstanding taste sensation.
Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. The study was in-field from Autumn 2022.
Are you trying to reach the after-work dinner crowd, leisurely weekend brunch groups, or families looking to celebrate a special occasion? Is your concept a fun dessert spot, do you provide an upscale dining experience, or do you specialize in authentic international cuisine? business park or neighborhood shopping plaza).
Explain the reasons behind the move whether it's to accommodate growing demand, enhance customer experience, or introduce new menu offerings. Use SocialMedia to Announce Your Restaurant's Move Socialmedia is one of the most effective platforms to announce the relocation of your restaurant.
Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.
While the restaurant industry has been focused on value meals so far this summer, Pumpkin Spice Latte (PSL) season has snuck up on us with independent restaurants leading the orange-colored way. billion by 2031, operators are hoping an early PSL season will drive additional revenue after a consumer pullback in spending. "Call
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content