ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

JUNE 6, 2025

Boosts SEO by Incorporating Relevant Keywords Including relevant keywords helps your restaurant website show up in local search results. Mentioning your location, menu items, and your cuisine types gives search engines the signals they need to understand your restaurant’s offer and put it in front of hungry people looking for what you serve.

Social Media 195

Social Media Fine Dining Front of House Customer Experience 195

The Rail

FEBRUARY 7, 2025

Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.

Serving 130

Serving Marketing Loyalty Program Social Media 130

7 Shifts

OCTOBER 22, 2024

Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Another great way to partner with local businesses is by featuring their products on your menu or in your restaurant marketing.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JUNE 23, 2023

Are you trying to reach the after-work dinner crowd, leisurely weekend brunch groups, or families looking to celebrate a special occasion? Is your concept a fun dessert spot, do you provide an upscale dining experience, or do you specialize in authentic international cuisine? business park or neighborhood shopping plaza).

Franchise 450

Franchise Franchising Marketing Social Media 450

ChowNow

APRIL 25, 2025

Countless studies have shown that email marketing campaigns deliver one of the highest ROIs ( $42 for every $1 spent ) of any marketing channel, often beating out paid ads, social media, and even SEO. Theyve either dined with you, placed online orders, or want to hear about upcoming events and menu items. So why does it work?

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

7 Shifts

NOVEMBER 1, 2022

For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. Knowing they have a lunch special on Wednesdays is invaluable knowledge and can inform your decision-making. This is where special offers, newsletters, and SMS marketing can come in handy. Repeat Customers.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JANUARY 31, 2025

Nearly two-thirds (65 percent) say they plan to increase their number of locations in 2025, and 74 percent plan to expand their menu offerings, leaning into new experiences and experimentation to power their growth. The fully cooked product heats quickly, enabling c-store operators to easily add bacon to a host of their menu options.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

OCTOBER 9, 2024

What are simple ways restaurants can optimize their menu to capitalize on catering opportunities? There are many ways restaurants can optimize their menu to capitalize on catering opportunities. What are some catering trends you are seeing/expect to see as we come into the holiday season?

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

7 Shifts

MAY 31, 2024

Best restaurant marketing tools, software, and platforms for your business We rounded up and categorized various restaurant marketing tools by type, including email marketing, SEO, SMS, and social media tools. ” With proper SEO strategies in place, a diner can appear higher in search rankings and increase its customer reach.

2024 221

2024 Marketing Email Marketing SEO 221

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

The Restaurant Group

NOVEMBER 20, 2024

Understanding your audience helps in crafting a menu and ambiance that resonates with them. Guests should find menus, contact information, and reservation options without a hitch. Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks.

Loyalty Program 78

Loyalty Program Customer Experience Social Media Customer Service 78

7 Shifts

AUGUST 26, 2024

However, SEO is no longer enough due to high competition in the food industry. That’s why you should leverage Google Ads to showcase your restaurant and menu. Make sure you have your restaurant's name, address, hours, and menu details accurately listed. Next, create a new ad campaign targeting this audience.

Seasonal Menu 195

Seasonal Menu Customer Service Website Management Online Ordering 195

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. 4th of July Restaurant Specials and Promotion Ideas for 2021.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Restaurant Engine

MAY 28, 2025

Get your customers excited for your new menu with a strong marketing plan. Are you expanding your menu at your restaurant? Introducing new menu items is a great idea because it keeps your restaurant fresh and competitive in an ever-growing industry. These tips can help you do just that.

Menu 52

Menu Marketing Email Marketing Social Media 52

7 Shifts

JUNE 16, 2024

Giving them incentives for being loyal patrons of your establishment makes customers feel appreciated and, in a sense, special, as there are perks and discounts that only they can get access to. Some uses for a poster include promoting a new item on your menu, hosting an event, or offering a "buy one, take one" promotion.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Restaurant Engine

APRIL 23, 2025

Do you want to launch a new menu or promote a seasonal special? Send them updates when you change your seasonal menu and offer them exclusive invitations to dine with you. Is your website ready to showcase your menu when your influencers share about it?

Influencer 52

Influencer 2025 Website Management Email Marketing 52

Bingage

JULY 18, 2020

Do Register Locally (Basic SEO). Users who search for your restaurant may see an “Order Online” button (If you have a website), which they can tap to view a menu and start their order. Have an SEO Friendly Website. Have an SEO Friendly Website. Tips for making an SEO friendly website – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Do Register Locally (Basic SEO). Users who search for your restaurant may see an “Order Online” button (If you have a website), which they can tap to view a menu and start their order. Have an SEO Friendly Website . Tips for making an SEO friendly website – . Let’s start – . More info is here.

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Next Restaurants

JUNE 30, 2021

I recommend collecting statistics on popular and little-demanded formats, menu options, and ingredients. Then study why exactly this format and menu is in demand (for example, is it a cultural feature or a seasonal trend). Make the main menu based on dishes that are understandable for your audience.

Bar 103

Bar Seasonal Menu Advertising Restaurant Law 103

Open for Business

MAY 16, 2024

Accessibility and convenience for guests Make it easy for potential customers to find baseline information about your restaurant, like location, menu, hours of operation, and contact details. Consider components like the navigation bar, home page sections, menu, press coverage, and photo galleries. A standalone menu page.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. Tis the season for…. Did you miss our new menu item? Guess how many items are on our menu? Have that special glass of wine tonight. Test your subject lines to find a clear winner.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

Sling

JULY 4, 2021

Use that contact information to send out weekly specials to keep customers coming back. Consider offering a limited menu from your food truck while promoting the expanded menu at your brick-and-mortar location. Contact a local SEO business or go the DIY route instead. 8) Invite Local Media To A Special Event.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Restaurant Clicks

NOVEMBER 5, 2017

Promotions and specials. SEO – Search engine optimization. In our marketing course, we show that posting all your promos, specials, initiatives each day will increase your engagement by 10x. Post a contest to name a new cocktail for the upcoming seasonal menu. SEO – Search Engine Optimization.

Marketing 64

Marketing Email Marketing SEO Social Media 64

Touch Bistro

JULY 15, 2021

Everything you need to know about social media, digital marketing, SEO, and more! While you’re building your website, make sure you’re mindful of where you’re including key business information – your menu, contact information, hours, and location are some important places to start! Update Your Online Menu. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Gourmet Marketing

SEPTEMBER 23, 2021

It gives them more incentive to return because it feels like they’re being appreciated, and it could also offer them special rewards and unique promotions that would otherwise not be available. This is great if you don’t have many items on your menu or if you do similar dishes that are around the same price.

Marketing 61

Marketing 2021 Social Media Website Management 61

Open for Business

APRIL 27, 2023

But when it’s done well, email marketing can be as effective as other digital marketing channels like social media and search engine optimization (SEO). Email allows restaurants to share everything from new menu items to limited-time deals with potential customers. There is no middleman. We’re looking at you, Mark Zuckerberg.)

Email Marketing 78

Email Marketing Marketing Social Media Reservations 78

Restaurant Engine

AUGUST 9, 2023

You don’t want either of these to slip during busy times or busy seasons. Make sure your customers know this by posting it on your menu or even signs around the restaurant. You also want to ensure that your menu is up to date on your website with fresh photos, great content, and current pricing. Offer special events or tastings.

Compost 52

Compost Recycling Website Management Employee Relations 52

Wasserstrom

FEBRUARY 2, 2018

Google has announced that it will allow restaurant owners who use the Google My Business service to edit their own menu listing. This is huge for restaurants that update their menus frequently or feature things like seasonal specials.

Menu 60

Menu Seasonal Menu Blog Specials 60

Restaurant Clicks

DECEMBER 20, 2019

The client, Harvest Seasonal Grill & Wine Bar, is a multi-location restaurant that serves sustainably sourced, farm-to-table cuisine. Their health-conscious, rotating menu helps them to stand out among other restaurants and adds the appeal of new menu items each season. About the Campaign. Our Strategy.

SEO 78

SEO Seasonal Menu Events Dine-in 78

Modern Restaurant Management

JUNE 29, 2021

Create some seasonal buzz around your restaurant by offering a 4th of July menu on a new landing page, and spotlighting “red, white, and blue” meals, drinks, and more. Develop a Seasonal Digital Marketing Campaign. Implement SEO Strategies. Be Patriotic! on food this Independence Day.

Social Media 530

Social Media SEO Email Marketing Seasonal Menu 530

Next Restaurants

AUGUST 18, 2020

Determine Seasonal Trends at the Right Time. It is most likely that you understand that the search system of some keywords is influenced by seasonality. And by the way, following the seasonal trends , make sure to add seasonal content to your blog and social media profiles. Find Your Restaurant’s Perfect Niche.

Seasonal Menu 127

Seasonal Menu 2004 Small Business Social Media 127

Restaurant Engine

APRIL 24, 2024

When designing your menu, you want to carefully consider your product and whether or not there is a demand for it. Then, define what makes your product special or unique. When figuring out your prices, do check out your competition and consider seasonality as well. 6: How Do I Improve My SEO Ranking?

Marketing 52

Marketing Social Media Mobile Ordering Email Marketing 52