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The Best Pre-Launch Marketing Strategy for Your Fine Dining Restaurant

Modern Restaurant Management

With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. Investing in a mobile-responsive website is a non-negotiable part of your pre-launch strategy. in earned media value for every $1 spent on influencer marketing.

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Transforming Customer Experiences: Four Ways to Embrace Innovation in the Restaurant Industry

Modern Restaurant Management

So how do you thrive in a customer-driven competitive market? An integrated marketing strategy can establish the groundwork for curating memorable dining experiences, further fostering brand loyalty and generating positive word-of-mouth to grow your business to new heights. Influencers can be powerful advocates for restaurants.

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Why a Customer Service Strategy Is Important in a Restaurant

Modern Restaurant Management

While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Incentives and loyalty programs are relatively inexpensive in relation to the cost of acquiring new customers through marketing and advertisement.

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LSM in Action: A Restaurant Brand’s Secret Weapon

Modern Restaurant Management

Engaging with customers on a local level is crucial for achieving long-term success, especially in a customer-driven competitive market. Local store marketing (LSM) is one of the most impactful ways for restaurant brands to provide those touch points. This can be a powerful way to reach and engage your target audience.

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Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach!

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Strategy A La Carte: The Dish on Digital Marketing Trends for Restaurant Brands 

Modern Restaurant Management

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.

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Five Strategies to Leverage User-Generated Content in Your Brand’s Journey

Modern Restaurant Management

These genuine snapshots—when shared on social media—can help paint an authentic picture of your business, and create a powerful word-of-mouth effect. Showcase UGC in Marketing Featuring customer content and testimonials in online and offline marketing materials can boost authenticity.