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Go digital for increased loyalty and sales. Winning restaurant brands have two things in common in this environment: digital transactions account for a majority of overall sales and they’ve won over the still-buying younger generations. In 2024, restaurant traffic slowed while price sensitivity grew. Recurring customers.
Analyze Previous Holiday Sales Data Past sales data is invaluable when it comes to planning the upcoming season. A restaurant point-of-sale system holds historical data so you can see a detailed breakdown of how your restaurant sales performed during previous Christmas seasons.
Restaurants less so How the owner of Krystal and Logan's Roadhouse makes it work Financing Olive Garden sales surge on delivery and free take-home meals Same-store sales rose 6.9% Same-store sales at the Italian casual-dining chain spiked 6.9% same-store sales decline in the same quarter a year ago.
Businesses can now utilise reservation platforms that seamlessly integrate booking, point-of-sale (POS), and customer management systems. Restaurant no-shows are a silent killer of hospitality profits. billion in annual revenue losses, according to Zonal and CGA's GO Technology report.
I came across an old quote from Phylicia Rashad (for those my age – the lead actress in the series “Fame” from many years back) that gave me another opportunity to think about the cooks that I know and have known over the past five (nearly six) decades and why I chose to stand in front of a range. Art is the basis of human expression.”
Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? You can also use sales trends to adjust menu pricing and share customer-favorite menu items, helping you get the most out of high-demand dishes. Restaurants collect a ton of customer data. You can increase revenue.
In-store sales at convenience stores hit a record $335.5 When it comes to value , three-quarters of c-store consumers said made-to-order food at c-stores is a good value, up 13 points from last year. And fast-food customers Convenience-store foodservice grew 5% last year and is expected to jump another 5.7% By Heather Lalley on Jun.
While having a special menu for Restaurant Week is important, so is keeping your bottom line in check. Consider how profitable and scalable your special menu items are with a cost/benefit analysis to ensure you’ll break even or come out ahead when the week is over. Review and Revise Your Menu Offerings.
On the flip side, a cluttered or confusing category setup can overwhelm guests, slow down ordering, and lead to missed sales opportunities. Instead of guiding guests, it slows them down and creates unnecessary decision points. That’s why the structure of your menu categories matters just as much as the menu items themselves.
deals this week as fast-food pizza chains work to reverse stubbornly weak sales. deals this week as fast-food pizza chains work to reverse stubbornly weak sales. price point. But sales and traffic challenges more recently have resurrected the need for more value-based marketing. By Jonathan Maze on Jul.
As these values shift, an advanced restaurant point of sale should support multiple methods for guests to place orders. Offering modern point of sale concepts creates a better customer experience and caters to a guest’s personal preference. According to the U.S. Support a range of ordering scenarios and preferences.
While third party providers offer increased exposure for many restaurants and can help to widen service and delivery areas, this comes at a cost: third party providers can charge up to 30 percent in fees per sale. So how can restaurants avoid these fees? By using loyalty programs as a way to encourage customers to order directly.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. Sales: 80% of sales typically come from 20% of clients. Software Development: 80% of bugs often result from 20% of the code.
Use tools like your point-of-sale (POS) or learning management system (LMS) to connect the dots between learning and results. Growth does not mean letting go of what makes your brand special. Most importantly, evaluate the tech not by how many people complete the training, but by whether it improves performance afterward.
Happy hours can be a great way to increase foot traffic and boost sales for restaurant and bars. Not only does it attract customers during slow times , but it also boosts sales and encourages people to come back. Make a Special Menu, Don't Include Everyday Things. Change Up Happy Hour Specials Every Week.
Restaurant point-of-sale (POS) terminals are steadily replacing the now obsolete cash registers used in restaurants. These software are specially designed for QSRs to manage inventory, online ordering, express billing, recipe management and more. Booming Fast-Food Restaurant Space.
Your restaurant’s main selling point is the food. Train your staff to build other taking points. The more talking points you can generate for your restaurant, the more traffic you’re likely to get. Promoting your restaurant should start with promoting the food itself. Let the pictures speak a thousand words.
Its a marketing channel you control, giving you a clear, reliable way to share important news, announce special offers, and create excitement around whats happening at your restaurant. For most operators, sending once or twice a month is a good starting point. But just building an email list isnt enough.
With proper loyalty program management, you will be able to improve your sales as well as customer engagement. Yes, when customers sign up for a loyalty program that offers benefits like discounts, or the opportunity to earn points, they are more likely to take interest in other ongoing or upcoming events and special offers in your company.
One key area to focus on is drink sales, with cocktail sales accounting for about 23% of a bar's revenue. Start by tracking all the income your bar generates, including sales from drinks, food, and any additional services. Next, divide that cost by the total sales revenue from your drinks.
Read on for predictions from industry insiders that include chili crunch, black limes, newstaglia, stealth health, and elevated snacking. Culinary and Cocktail Trend Forecasts Kimpton is returning with its annual Culinary + Cocktail Trend Forecast highlighting predictions from its global team of restaurant and beverage talent.
After displaying the restaurant name and logo, there’s more work to do to incorporate smaller restaurant signs around the business to promote specials, new menus, hours, etc. They are compact in size but serve as a good starting point to advertise your restaurant. Once they get inside, how can we optimize their visit?
The first step in this process should be analyzing the data from their point-of-sale system – labor costs, game days sales and more. Use data to identify high-traffic times during the Super Bowl and offer promotions or discountsduring those times to increase sales.
Modern point-of-sale systems will generate analytics on each employee so you can create actionable insights. Typical insights for restaurant staff include customer satisfaction, number of tables served, turnover rate, and how many specials are being sold. As a manager, hiring an employee doesn’t mean your job is over.
Managing special occasion promotions is easier than ever with the best POS system features and integrated online ordering. Loyalty Programs : Built-in systems to reward customers and trigger special occasion perks automatically. For example, you could offer a 20% discount on desserts for customers celebrating their birthdays.
Your Google Business Profile serves as the first point of contact for many potential customers searching for local restaurants. Your Google Business Profile serves as the first point of contact for many potential customers searching for local restaurants. Go to the Google Business page and claim your restaurant.
As a firm that specializes in working with clients in the restaurant industry, we regularly assist restaurant owners with many of these issues, particularly in areas like tax compliance, payroll, bookkeeping, and providing sound financial advice to help manage cash flow and business growth strategies.
Without KPIs, spotting inefficiencies in your workflow is nearly impossibleleaving you without the data needed to make informed decisions and grow your online sales. If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow?
To say that the current COVID-19 crisis represents a major change to the way we live our lives is, at this point, probably a bit of an understatement. A lot of restaurants have seen sales decrease by as much as 70 percent in a lot of cases, with no end to the current situation in sight. But thankfully, all hope is not lost.
As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. Restaurants can capitalize on the growing familiarity of QR codes to help drive sales. Having great online reviews can also help drum up business.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. ” Value-Driven Dining for the Modern Consumer – In a time when consumers seek out both quality and quantity, L&L continues to provide substantial portions at an accessible price point.
Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. Phone orders are prone to human errormisheard items, incorrect addresses, and unclear special requests are all common issues with manual order taking. billion in revenue. You keep more of your profits.
Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. To do so, you must have an optimized website and engaging social media profiles.
A major pain point for our clients has been navigating regulatory compliance issues such as corporate officer updates, alcohol license and permit renewals, and training team members in proper alcohol service protocol. Once a liquor license is revoked for non-renewal, penalties may prevent immediate application for a new license. ID, Please?
In addition to receiving double rewards points for a year to earn free food faster, the 8,300 Club will receive special perks like exclusive contests, invitations to new product tastings, and other special surprises throughout the year. "We The brand turned this honest mistake into a new marketing campaign: the 8,300 Club.
A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order. Boosts Repeat Business: Special promotions, loyalty rewards, and exclusive deals encourage guests to return. And it works 59% of respondents say marketing emails influence their purchase decisions.
Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count. When done correctly, it will instantly hook guests, turning them from curious browsers into paying customers. Here are two ways to make a big impact on your local SEO. Upload high-quality photos.
In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. Something as simple as We appreciate your support!
One approach is to use a contribution margin model : after youve calculated food cost, ask yourself how much money is left from the sale of a menu item to cover everything else. The special-occasion spot? Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.
According to September 2023 numbers from the National Restaurant Association , 49 percent of restaurants reported year-over-year increases in same-store sales. Leverage Data to Personalize Experiences Every day, restaurants generate vast volumes of data from their point-of-sale (POS) systems. Coffee in 2023.
It blends sales data, food cost, and menu psychology to help you stop guessing and start making decisions that grow your margins. If you want to escape the guesswork and increase your monthly profits, you need to use menu engineeringit blends psychology, data, and clever design to help you sell more of your most profitable items.
Different restaurant models achieve a break-even or profitability point at varying times. Increase Restaurant Sales The best way to increase a restaurant’s cash flow is to increase sales. Throughout the week, reevaluate the schedule and readjust forecasts based on actual sales coming in.
This piece in your technology stack should give your customers accurate wait times based on the tables already seated and allow them to make reservations so they can plan around current capacity limits or patronize your restaurant for special occasions. Perhaps you’re a large restaurant chain that has locations all over the country?
Dan Cathy, the CEO of Chick-fil-A , recently estimated that about 30 precent of drive-thru customers are driving off, abandoning the wait, because the lines are so long, something human observation and traditional means of data, like sales, cannot completely capture. Joe Erlinger, head of McDonald’s U.S.
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