Modern Restaurant Management

JUNE 4, 2021

Implementing SEO strategies aimed at vaulting into the Google Six Pack can help restaurants increase visibility, remain competitive and attract business. That’s a compelling business case for restaurants to focus on the following SEO strategies that can help achieve powerful placement in the Google Six Pack: Google My Business (GMB).

SEO 577

SEO Website Management Online Ordering Mobile Ordering 577

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Learn Some Basic SEO. Get the Basics Right.

2022 531

2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

NOVEMBER 16, 2020

These five tips should help you implement a solid SEO strategy. Finally, you can also add which options your restaurant is currently offering: Dine-in; Take-out; Delivery. A content strategy is at the center of most SEO optimizations. Implement the Basic SEO Best Practices. Title SEO and Meta Description.

SEO 537

SEO Website Management Online Ordering Information 537

Modern Restaurant Management

OCTOBER 30, 2023

It’s just four steps, and you don’t need an entire marketing team to do it. What Is Restaurant SEO? When people talk about restaurant SEO, what they’re actually referring to is “local SEO.” ” First, let’s define SEO—then we’ll cover local SEO.

SEO 486

SEO Website Management Online Ordering Information 486

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. But is it so simple to stand out from the crowd in 2022? Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Most prospects use Google search to find a local restaurant, so make SEO optimization a priority.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

DECEMBER 10, 2021

Providing top-quality food and service should remain your restaurant’s foremost priority, but you also need to get the word out and attract new customers. Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. Train your staff to build other taking points. Create a Conversation Trigger.

Marketing 567

Marketing SEO Front of House Website Management 567

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

JUNE 10, 2020

Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? But the question remains, what should they do about marketing during a pandemic like coronavirus? Take a Measured Approach. What You Can Do with Your Marketing Budget. Work on Your Website.

Hospitality 518

Hospitality Marketing Social Media SEO 518

Modern Restaurant Management

MAY 27, 2022

Using images in restaurant email marketing is a great way to reach your current audience and expand as well. But how can I use images in my restaurant email marketing campaigns? Well, keep reading this article to find out exactly how to incorporate images into your promotional emails. So using JPEGs gives a fast load time.

Email Marketing 508

Email Marketing Marketing SEO Social Media 508

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. So, where do you start?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JANUARY 10, 2023

according to Capterra’s TikTok Marketing Survey. TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Molly Burke.

Marketing 531

Marketing Social Media Small Business Cash Management 531

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

Social Hospitality: Restaurants

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. 89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

ChowNow

APRIL 25, 2025

Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. And unlike paid ads or delivery apps, your email marketing list is something you fully own. When you send a marketing email, it goes straight to your guests inboxno middleman, no guesswork.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. From start-ups to the leading international brands all put a lot of emphasis on Instagram marketing to boost their marketing efforts. The restaurant industry is also not shying away from taking advantage of this opportunity on Instagram.

Marketing 493

Marketing Influencer Social Media Food Supply 493

Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

Marketing 221

Marketing Loyalty Program 2024 2025 221

ChowNow

FEBRUARY 21, 2025

In fact, its going to be a lot easier than you think, and there are steps you can take starting today that will give you real results by tomorrow. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders. Next, take a look at your menu.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Email Marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

Franchise 450

Franchise Franchising Marketing Social Media 450

ChowNow

JUNE 6, 2025

Drive Direct Orders and Reservations A strong online presence encourages potential customers to take action. Core Components of a Strong Presence A robust online presence doesn’t come from one platform; it’s the result of many online assets working together to tell your story, attract diners, and push customers to take action.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

MAY 28, 2021

It’s also not enough to pull out your smartphone, snap a few dishes, and call it a day. Making the Most of Your Marketing. Food photography should be a crucial component of your marketing strategy. People will start to associate you with your food when your marketing is done the right way. Managing SEO.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

The Rail

FEBRUARY 7, 2025

By Torrey Tayenaka, Contributor In a highly competitive restaurant industry, its crucial to stand out from the crowd and bring an influx of new guests through the door. Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

JANUARY 24, 2023

Nearly half of your market depends on social media comments for their restaurant reviews. When your website has tons of quality backlinks, its SEO strategy gets a boost, and your pages start showing up on the first page of search results. If that’s not the case, invest in SEO strategies that build your brand authority on the web.

Social Media 493

Social Media Website Management SEO Customer Experience 493

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

FEBRUARY 22, 2021

For many, the idea of marketing was non-existent. The idea of marketing became common. Future : Smart restaurants will begin to leverage their hard won customer data from their QR menus, POS, and marketing initiatives to lower cost of customer retention to drive growth. Present : QR menus started appearing.

Online Ordering 568

Online Ordering Point of Sale POS SEO 568

Modern Restaurant Management

JULY 19, 2024

Google’s I/O Conference on May 14th proves they’re taking generative AI seriously. ” Google’s AI will then return a list of businesses that are relevant for every part of this query, taking into consideration distance and services to make a tailored list for the searcher.

SEO 492

SEO Customer Experience Customer Service Take-out 492

7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. Now, the restaurant has lines extending around the block with patrons waiting to taste—and take photos of—their food.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. To help you out, here's what this SEO expert has to say. Ask for Reviews – They Won’t Always Come to You.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Social Hospitality: Restaurants

FEBRUARY 25, 2021

For most of its existence, restaurant marketing focused on a single goal: getting more people through the door. Technological advancements and changes to the industry brought on by COVID-19 flipped the focus of restaurant marketing on its head. Your online menu is the crux of your restaurant’s digital marketing efforts.

2021 434

2021 Social Media Mobile Ordering Online Ordering 434

Modern Restaurant Management

FEBRUARY 13, 2025

Last Year, By the Numbers Whether you're celebrating a romantic evening out or opting for a cozy night in, one thing is clear—Valentine’s Day is big business for restaurants as diners splurge on premium meals, wine and desserts. However: 41 percent said they planned to dine at home instead of dining out.

2024 221

2024 Fine Dining Book Reservations 221

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Here are six steps to take before opening any restaurant website builders. Check out this example from Barcelona Wine Bar for inspiration.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? However, with so much software on the market today, how do you know what to use and where to start? Let’s go over each category.

2024 221

2024 Marketing Email Marketing SEO 221