Modern Restaurant Management

DECEMBER 10, 2021

Your restaurant’s main selling point is the food. Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. Train your staff to build other taking points. The more talking points you can generate for your restaurant, the more traffic you’re likely to get. Create a Conversation Trigger.

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Marketing SEO Front of House Website Management 567

Modern Restaurant Management

NOVEMBER 25, 2024

The findings reveal critical insights into how dynamic pricing impacts customer behavior and what strategies might retain loyalty in a competitive market. Consider: ● Restaurant operators maintaining one price point across all locations recognize a mere 65 percent of the potential gross profit benefit from price increases.

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Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

MARCH 11, 2022

While the top three third-party delivery services dominate the food delivery market , 70 percent of consumers prefer to order from a restaurant’s own website or mobile app, and 52 percent of US diners trust those websites and apps more than other portals. Increased Emphasis on Online Ordering.

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2022 Marketing Fast Casual Mobile Ordering 520

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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Modern Restaurant Management

JANUARY 20, 2025

The reality is, these vendors make a healthy profit off every sale, and many are willing to negotiate if you know how to play the game. Start by asking your distributor sales representative for a usage report covering the past twelve months, often referred to as a “Descending Dollar Usage Report.” billion, reflecting a 4.7

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Operations Beverage Point of Sale Pricing 418

Modern Restaurant Management

MAY 30, 2025

billion transactions and $67 billion in sales in 2024. Companies saw a sales boost in 2024 as loyalty transactions increased by over 30 percent. This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features delivery data, tariff troubles, summer dining trends, and Beer Serves America.

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Modern Restaurant Management

DECEMBER 18, 2024

So much data is generated at every point within a restaurant, whether fast casual or fine dining. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing.

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Modern Restaurant Management

AUGUST 22, 2023

Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. AI can be used to analyze social media data to identify trends and user sentiment, monitor customer feedback and track the success of marketing campaigns.

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Marketing Social Media Point of Sale Customer Service 419

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Digital Ordering to Eliminate Friction Points for Cashiers. At full-service restaurants, servers are responsible for crucial tasks.

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Technology Loyalty Program Fast Casual Email Marketing 563

Modern Restaurant Management

DECEMBER 31, 2024

Read on for predictions from industry insiders that include chili crunch, black limes, newstaglia, stealth health, and elevated snacking. Culinary and Cocktail Trend Forecasts Kimpton is returning with its annual Culinary + Cocktail Trend Forecast highlighting predictions from its global team of restaurant and beverage talent.

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Beverage 2025 Fine Dining Guest Recovery 450

Modern Restaurant Management

NOVEMBER 4, 2021

By bringing together CRM data as well as location data, marketers can begin to piece together a more well-rounded picture of their customers and their preferences. And as restaurants pull more sales through their digital menus they benefit from additional first-party data, stronger customer relationships, and margin expansion.

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Mobile Ordering Marketing Menu Fast Casual 508

ChowNow

MARCH 7, 2025

When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests. The more you understand your customers, the better you can fine-tune your marketing and pricing strategies. Restaurants collect a ton of customer data. You can increase revenue.

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Modern Restaurant Management

MARCH 15, 2022

The value of the cryptocurrency market almost tripled in 2021 , with digital currencies having the potential to achieve returns higher than the stock market. With cryptocurrency, Landry’s diners will be able to earn one point for every dollar they spend. Once they earn 250 points, they are rewarded with $25 in bitcoin.

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ChowNow

JANUARY 23, 2025

Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. Sales: 80% of sales typically come from 20% of clients. Marketing = tons of your money. Thats huge!

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Modern Restaurant Management

JANUARY 24, 2025

Sales of induction stoves are on the rise in the U.S., representing 18 percent of sales in 2023. Last year, the global induction cooktops market was valued at more than $9B, and is expected to surpass $15B by 2032. Why are these courses being added now and what is a broad overview of what they will cover?

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Modern Restaurant Management

JUNE 8, 2021

While third party providers offer increased exposure for many restaurants and can help to widen service and delivery areas, this comes at a cost: third party providers can charge up to 30 percent in fees per sale. So how can restaurants avoid these fees? By using loyalty programs as a way to encourage customers to order directly.

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Modern Restaurant Management

JANUARY 16, 2025

While this helps lower their carbon footprint, a good portion of all those produced goods must be moved from point A to point B. While this helps lower their carbon footprint, a good portion of all those produced goods must be moved from point A to point B. In the U.S.,

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Culinary Cues

SEPTEMBER 30, 2024

Typically, we like to point the finger at someone or some group for our kitchen table woes, but no matter the promises and the good intentions, those third parties rarely improve the situation to our liking. Strict economics would require most people to think hard about spending that kind of money.

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Modern Restaurant Management

JULY 9, 2024

Will the summer sun heat up sales? Positive net sales in May (+1.9 ” To optimize your menu using value or bundled meals, remember the 3M’s: Measure, Market and Monitor. Additional insights into QSR sales, traffic, and pricing trends are in the Revenue Management Solutions June Trend Report. percent YOY in May.

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Modern Restaurant Management

MAY 2, 2025

Mobile Ordering and Contactless Payments : By enabling customers to place orders and pay via smartphones or kiosks, mobile point-of-sale (mPOS) ordering systems relieve servers of multitasking and allow them to focus on enhancing the dining experience. This results in faster service, fewer errors, and a more relaxed work environment.

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Technology Mobile Ordering Front of House Back of House 251

Modern Restaurant Management

MARCH 25, 2022

As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. At least 63.6

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ChowNow

FEBRUARY 13, 2025

Identify your biggest pain points. Are you aiming to speed up service, cut labor costs, or increase online sales? If customer retention is a priority consider a digital loyalty program or automated marketing tools. Can it increase sales or customer retention? Start by pinpointing where your restaurant struggles the most.

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2025 Technology Loyalty Program Mobile Ordering 195

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

Marketing 93

Marketing Email Marketing Social Media SEO 93

ChowNow

MARCH 27, 2025

Somewhere in between is the number that makes sense for your food costs, your market, and your restaurants unique position. Menu pricing shouldnt be a guessing gameit should reflect the real costs of running your restaurant, what your guests are willing to pay, and where you stand in the local market.

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Pricing Menu Point of Sale Customer Experience 195

Modern Restaurant Management

FEBRUARY 24, 2025

Businesses can now utilise reservation platforms that seamlessly integrate booking, point-of-sale (POS), and customer management systems. Restaurant no-shows are a silent killer of hospitality profits. billion in annual revenue losses, according to Zonal and CGA's GO Technology report.

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Book Reservations Communication Customer Experience 385

ChowNow

MARCH 27, 2025

Without KPIs, spotting inefficiencies in your workflow is nearly impossibleleaving you without the data needed to make informed decisions and grow your online sales. If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow?

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ChowNow

MAY 23, 2025

A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. It factors in all your operating expenses, like labor, rent, insurance, equipment repairs, marketing, and more.

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ChowNow

APRIL 15, 2025

Cost of Goods Sold (COGS) Cost of Goods Sold tells you how much it actually costs to make the food and beverage sales you sell. Sure, instincts matter, but lets be honest, following your intuition is really just a guessing game, and eventually, a strong hunch will turn out to be a bad judgment.

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Operations Email Marketing Point of Sale Online Ordering 195

Modern Restaurant Management

FEBRUARY 22, 2021

For many, the idea of marketing was non-existent. The idea of marketing became common. Future : Smart restaurants will begin to leverage their hard won customer data from their QR menus, POS, and marketing initiatives to lower cost of customer retention to drive growth. Past : Paper menus were the norm. Google loves content.

Online Ordering 568

Online Ordering Point of Sale POS SEO 568

Modern Restaurant Management

JANUARY 4, 2022

Typically, customer data is collected by the point of sale platform and website, along with other online properties, apps, and third-party platforms. Armed with the right information, restaurants can develop hyper-targeted marketing campaigns triggered by behavior from the point of acquisition throughout the customer lifecycle.

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Point of Sale Customer Service Email Marketing Website Management 539

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions.

Front of House 450

Front of House Social Media Email Marketing Point of Sale 450

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. billion in revenue.

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Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

JULY 12, 2022

This can be done by calculating your restaurant’s food cost percentage and cost of each dish using reports and data that an integrated point-of-sale can provide. Keep things running smoothly by using an integrated point-of-sale system that allows you to do everything in one place. Be In Charge of Your Own Marketing.

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Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

JUNE 16, 2022

In March 2022 alone, sales for meal delivery services increased six percent year over year, collectively, with 51 percent of U.S. consumers’ meal delivery sales, followed by Uber Eats, which gained 24 percent. meal delivery market, making Uber’s total market share 27 percent. meal delivery consumer spending.

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